Muhammad Richie Azman, Tri Nugraha Basri Putra, Rakhmawati Purba, Victor Victor

Pengaruh Media Sosial Instagram, Lokasi Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Kawan Kofie Tebing Tinggi

Marketing

This study aims to determine the Influence of Instagram Social Media, Location and Price Perception on Purchasing Decisions at Kawan Kofie in Tebing T...

Review:

This study investigates the influence of Instagram social media, location, and price perception on purchasing decisions at Kawan Kofie in Tebing Tingg...

View Full Research

Yuni Andri Ekawati, Fuji Asih Aini, Tania Dwinov

Peran Viral Marketing dan Electronic Word of Mouth (E-WOM) dalam Membentuk Minat Beli Konsumen Pizza Miukara di Kota Tebing Tinggi

Marketing

This study aims to determine the influence of the role of Vital Marketing, and Electronic Word of Mouth (E-WOM) in shaping the Purchase Interest of Mi...

Review:

This study presents a relevant investigation into the mechanisms of consumer purchase interest within a specific market context. The research aims to...

View Full Research

Rizki Wulanita Batubara, Aisyka Anindy Yusuf

Peran Media Sosial Dalam Meningkatkan Daya Saing Coffe Shop

Marketing

This article examines the role of social media in increasing the competitiveness of coffee shops in Indonesia, with a case study on Kopi Kenangan. The...

View Full Research

Lisa S. McNeill, Khaled Ibrahim

Can Promoting Fashion Innovativeness Move Traditional Luxury Consumers Toward More Sustainable Fashion Behaviours?

Marketing

View Full Research

Lise Magnier, Charlotte Kobus, Vivian Tunn

Perceptions of sacrifice in the pursuit of sufficient consumption

Marketing

This study investigates the role of perceived sacrifice in the adoption of behaviours of sufficiency in clothing consumption. With the urgent need to...

View Full Research

Karthik Krishnan, Arunima Rana

Behind the Stars

Marketing

The rapid growth of e-commerce and technological advancements has amplified the production of electronic waste (E-waste). Refurbished products offer a...

Review:

"Behind the Stars" presents a timely and crucial investigation into consumer behavior concerning refurbished products, a critical area given the escal...

View Full Research

Dinda Indah Saputri, Irawan Randikaparsa, Herni Justiana Astuti, Fatmah Bagis

The Influence of E-WOM, Hedonic Shopping, Sales Promotion, and FOMO on Glad2Glow at Shopee

Marketing

This study examines the effect of Electronic Word of Mouth (E-WOM), Hedonic Shopping, Sales Promotion, and Fear of Missing Out (FOMO) on impulse buyin...

Review:

This study, "The Influence of E-WOM, Hedonic Shopping, Sales Promotion, and FOMO on Glad2Glow at Shopee," tackles a highly relevant topic in the evolv...

View Full Research

Тетяна РЯБОВА

МАРКЕТИНГОВІ СТРАТЕГІЇ АДАПТАЦІЇ ЯК ІНСТРУМЕНТ ЗАБЕЗПЕЧЕННЯ ЖИТТЄСТІЙКОСТІ БІЗНЕСУ В УМОВАХ ГІБРИДНИХ КРИЗ

Marketing

Актуальність дослідження зумовлена переходом світового економічного простору до стану перманентної турбулентності, що робить традиційні маркетингові с...

Review:

This article presents a highly pertinent and timely theoretical exploration into marketing adaptation strategies as crucial tools for ensuring busines...

View Full Research

Dinda Muthia Saqila Djamal, Della Amalia, Jihan Nurhaliza, Sefty Yanda Sopiyandy, Agustin Windianingsih

PENGARUH STRATEGI PEMASARAN DAN SERTIFIKASI HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK RICHEESE

Marketing

Penelitian ini bertujuan menganalisis pengaruh strategi pemasaran dan sertifikasi halal terhadap keputusan pembelian produk Richeese Factory. Latar be...

View Full Research

Ayu Deviyanti, Reza Khairul Hadi

Pengaruh Promosi Dan Customer Relationship Management Terhadap Kepuasan Nasabah Bank Mandiri Pada Penggunaan Mobile Banking Livin' By Mandiri (Studi Pada Bank Mandiri Cabang Tangerang City)

Marketing

The purpose of this study is to determine the Effect of Promotion and Customer Relationship Management on Bank Mandiri Customer Satisfaction in the Us...

Review:

This study, "The Influence of Promotion and Customer Relationship Management on Bank Mandiri Customer Satisfaction in the Use of Mobile Banking Livin'...

View Full Research