Nina Rahmadhani, Veni Rafida

The Effect of Shopee Paylater Access Convenience on Purchasing Decisions Moderated by Self-Control Among Gen Z in Surabaya

Marketing

This study aims to examine the effect of Shopee Paylater access convenience on purchasing decisions and to analyze the moderating role of s...

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armansyah Msarusu, Jajang Suherman, Mutiara Ramadhani Latif Latif

The Influence of Digital Marketing and Perceived Ease of Use on Consumer Purchase Intention in the Shopee Marketplace

Marketing

The rapid development of digital technology has significantly influenced consumer shopping behavior, particularly through online marketplaces. This st...

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This study provides a timely and relevant investigation into the critical factors influencing consumer purchase intention within the Shopee marketplac...

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Doni Sahat Tua Manalu, Aprilia Nur Khasanah, Havifah Dyah Ayuningtyas, Siti Aminah, Winona Syahira Bahri, Maulana Ataus, Andini Wulandari

Pengaruh Konsistensi Konten Video Instagram terhadap Engagement dan Pendapatan di Nusantara Nishikigoi Goldenfish Center

Marketing

Era digital telah menjadikanl media sosiall sebagai alatl pemasaran yang penting bagi bisnis, termasuk industri ikan hias. Penelitian ini bertujuan un...

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Sakinah Tul Marhamah Harahap, T . Edyansyah, Ikramuddin Ikramuddin Ikramuddin

Pengaruh Store Atmosphere, Location dan Service Quality Terhadap Kepuasan Pelanggan Di Griya Kupi Kota Lhokseumawe

Marketing

This study examined the influence of store atmosphere, location, and service quality on customer satisfaction at Griya Kupi. Primary data were collect...

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This study effectively investigates the critical factors influencing customer satisfaction at Griya Kupi, specifically examining the impact of store a...

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Imam Kanafi, Susminingsih Susminingsih, Heriyanto, Agus Arwani, Farid Saenong, Ahmad Hanif Muntahal Fahmi

Consumer Perceptions of Halal Food as Safer and More Ethical: Evidence from Indonesia and Australia

Marketing

This study aims to determine whether factors influencing intention to purchase halal food differ across religious and institutional contexts. This stu...

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Fatya Permata Ambyya Sukmedi, Palahudin, Rachmat Gunawan

Brand Equity and Brand Trust on Purchasing Decisions Somethinc Products with E-WOM as Intervening Variable (Case Study: Djuanda University 2023/2024 Students)

Marketing

This research aims to analyze the influence of brand equity and brand trust on purchasing decisions with electronic word of mouth (E-WOM) as an interv...

Review:

This paper presents a pertinent investigation into the drivers of purchasing decisions, focusing on Somethinc products among university students. The...

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Muhammad Prima Jaya, Titiek Tjahja Andari, Chandra Ayu Pramestidewi

The Effect of Price, Service Quality and Brand Image on Grab Customer Satisfaction in Bogor

Marketing

This research aims to analyze the impact of price, service quality, and brand image on Grab customer satisfaction in Bogor, both simultaneously and pa...

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This research, titled "The Effect of Price, Service Quality and Brand Image on Grab Customer Satisfaction in Bogor," addresses a pertinent topic withi...

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Rahayu Mahardika, Mohamad Rifqy Roosdhani

Peran Mediasi Gaya Hidup dan Kelompok Referensi dalam Keputusan Pembelian

Marketing

Perkembangan coffee shop menjadikan tempat ini tidak hanya sebagai ruang konsumsi, tetapi juga bagian dari gaya hidup dan interaksi sosial....

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Lady Faerrosa, Nanang Suryadi, Raditha Dwi Vata Hapsari

Green Marketing in Community-Based Tourism: Strategies, Responses,Sustainability Outcomes, and Theoretical Foundations

Marketing

This article reviews empirical studies on green marketing in community-based tourism (CBT), as it is often treated merely as a promotional...

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Fariz Hilman Perdana, Yuli Kartika Dewi, Cosmas Gatot Haryono

Personal Selling, Brand Image Dan Brand Trust Universitas Dalam Keputusan Studi Mahasiswa

Marketing

Study decisions at private universities are becoming increasingly complex because prospective students face many institutional choices, unc...

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