Marketing Journals | Jurnal Online Page 5

This study aims to describe the preferences and relationships between preference attributes and demographic profiles of Indonesian netizens. This rese...

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This study presents a timely and relevant investigation into the tourism preferences of Indonesian netizens, specifically examining the influence of d...

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Rahmat Riwayat Abadi, M. Ikhwan Maulana Haeruddin, Muh. Yushar Mustafa, Muh. Umar Data, Nurjannah Nurjannah

Kajian Literatur: Strategi Personal Selling Melalui Relationship Marketing Pasca Pandemi COVID-19

Marketing

Salah satu strategi pemasaran yang menjadi kunci bagi organisasi, khususnya perusahaan/unit bisnis, yaitu strategi promosi. Dalam melakukan...

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This literature review, titled "Kajian Literatur: Strategi Personal Selling Melalui Relationship Marketing Pasca Pandemi COVID-19," addresses a timely...

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Muhammad Tafakur, Alvanov Zpalanzani

The Understanding Visual Language in Palestine-Israel conflict humanitarian Crowdfunding Campaigns:

Marketing

Indonesia is widely acknowledged for its significant generosity globally, rooted deeply in cultural inclinations towards charitable activities and don...

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This study embarks on a timely and highly relevant exploration of visual language in humanitarian crowdfunding campaigns, particularly within the sens...

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Muhammad Fernandi, Restu Jati Saputro, Iis Mariam, Ratri Kurniasari

Strategi Pemasaran Digital Menggunakan Metode SOSTAC untuk Meningkatkan Engagement Rate Akun Instagram @sahabat.petani [Digital Marketing Strategy Using the SOSTAC Method to Increase the Engagement Rate of Instagram Accounts @sahabat.petani]

Marketing

This study aims to analyze the digital marketing strategy implemented by the Instagram account @sahabat.petani, managed by PT Pupuk Indonesia (Persero...

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This study offers a timely and relevant analysis of digital marketing strategy for a corporate Instagram account, employing the well-regarded SOSTAC f...

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Nenden Susilowati, Hetika Precillia Anggraeni, Aisa Bela Khurota Ayun, Indah Puji Astuti, Elve Dhesta Arfindha

Pengaruh Diskon Dan Fitur Cashback Pada E-Wallet Terhadap Minat Transaksi Non-Tunai Mahasiswa

Marketing

Penelitian ini memiliki tujuan untuk mengkaji pengaruh diskon dan fitur cashback pada e-wallet terhadap minat mahasiswa S1 Pendidikan Ekonomi Fakultas...

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Penelitian ini mengkaji pengaruh diskon dan fitur *cashback* pada penggunaan *e-wallet* terhadap minat transaksi non-tunai di kalangan mahasiswa, sebu...

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Lesa Paranti, Muhammad Jazuli, Nadia Sigi Prameswari, Joko Wiyoso, Alif Farkhatunnisa, Ani Nur Auliyatun Latifah

Pelatihan Pengelolaan Media Sosial sebagai Upaya Penguatan Cultural Destionation Branding Desa Wisata Menari Tanon Kabupaten Semarang

Marketing

The potential and uniqueness of Menari Village as a tourist village in Semarang Regency needs to be introduced to the wider community. Base...

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This community service initiative, titled "Pelatihan Pengelolaan Media Sosial sebagai Upaya Penguatan Cultural Destination Branding Desa Wisata Menari...

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Nana Kariada Tri Martuti, Laelatul Khoiriyah, Nurwilis Elsa Zahara

Pendampingan Pengembangan Usaha Produksi Telur Asin “Pak Mul” Desa Sendang Melalui Pembuatan Logo, Stempel, dan Label

Marketing

This community service activity aims to improve the branding and marketing of Pak Mul Salted Eggs MSME products located in Sendang Villag...

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The submitted work, titled "Pendampingan Pengembangan Usaha Produksi Telur Asin “Pak Mul” Desa Sendang Melalui Pembuatan Logo, Stempel, dan Label," pr...

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Author

Exploring the influence of Offline Store Design on Online Store Design: Moderating role of Channel Integration in Multichannel Fashion Industry

Marketing

The development of internet technology has transformed the online shopping landscape, presenting customers with enhanced options during their purchasi...

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This study addresses a highly relevant and timely topic concerning the interplay of offline and online store design within the multichannel fashion in...

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Author

The Role of Anthropomorphism in AI: ChatGPT’s Impact on Travel Services Using the SOR Model

Marketing

The objective of the study is to examine the application of the SOR (Stimulus-Organism-Response) model and the influence of ChatGPT's anthropomorphic...

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This study addresses a highly pertinent and timely topic at the intersection of artificial intelligence, anthropomorphism, and the tourism sector, spe...

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The study "Exploring the Tourists Intentions to Revisit Hunza Valley" addresses a highly relevant and timely topic within the rapidly growing tourism...