Fajriyani Nur Fadlilah, Siti Zulaikha, Nanda Lismatiara Zubaid, Yan Putra Timur

MILLENNIALS AND TAKAFUL: INVESTIGATING PURCHASE INTENTION THROUGH EXTENDED THEORY OF PLANNED BEHAVIOR AND MULTI-GROUP ANALYSIS

Marketing

Introduction: This study aims to examine the mediating role of trust between religiosity and purchase intention, as well as to assess the influence of...

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Simon Suwanzy Dzreke, Semefa Elikplim Dzreke

The Algorithmic Canvas: On the Autopoietic Redefinition of STP in the Age of Strategic Resilience

Marketing

Traditional Segmentation, Targeting, and Positioning (STP) frameworks demonstrate significant deficiencies in unstable markets, with actual data revea...

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Biyati Ahwarumi, Akhmad Sirojudin Munir

Analisis Strategi Promosi dan Minat Beli Konsumen terhadap Batik Gedog Margomulyo, Kerek, Tuban

Marketing

Penelitian ini bertujuan untuk mengeksplorasi pengaruh strategi promosi terhadap minat beli konsumen Batik Gedog di Desa Margomulyo. Berdas...

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Kusdiyanto, Edy Purwo Saputro, Mabruroh, Dewi Probowati Setyaningrum

Digital Marketing and Global Marketing

Marketing

Global marketing and digital marketing are key in entering the competitive global market. Therefore, competitive advantage is important even though on...

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Novita Uki Hutami, Faisyal Faisyal, Reyra Humaera, Irfanun Nisa Tsalits Hantanty

From Sunrise Seekers to Village Experience Seekers: A Two Step Clustering Segmentation in Bromo Tengger Semeru National Park

Marketing

This study aims to identify domestic visitor segments in Bromo Tengger Semeru National Park (TNBTS), Indonesia, based on travel characteristics and co...

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Julia Khairunnisa, Nigar Pandrianto

Peran “Konten Makeover” pada Tiktok Rucas.co dalam Membangun Loyalitas Merek

Marketing

Tiktok is one of the most popular social media with total users ranking in the top four. Implementing a good strategy in promotional activities on Tik...

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Pradipta Nugraha, Kanah Kanah, Ni Luh Eka Armoni, Elvira Septevany

Implementasi Kualitas Pelayanan terhadap Kepuasan Pengunjung di Bali Zoo Gianyar

Marketing

This study aims to examine the implementation of service quality and its influence on visitor satisfaction at Bali Zoo, Gianyar. The service quality i...

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Ratna Bulan Damanik

Komunikasi Pemasaran Showroom Ridho Mobil dalam Memenuhi Kebutuhan Transportasi Pribadi Masyarakat di Kota Pematang Siantar

Marketing

The development of digital technology has transformed marketing communication patterns in the automotive business, including used car showrooms in mid...

Review:

This study offers a timely and relevant exploration into the evolving landscape of marketing communication within the used automotive sector, specific...

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Bagus Muhamad Adam, Agustinus Rusdianto Berto, Ignatius Haryanto

Engaging Early Consumers: How BYD Leads EV Diffusion in Indonesia

Marketing

The electric vehicle (EV) market in Indonesia is experiencing rapid growth, with early adopters playing a pivotal role in its expansion. Th...

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Andrian Haryadi, Siti Ruhana Dara

Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Apparel Under Armour di Jakarta

Marketing

This research aims to analyze the effect of product quality and price on purchasing decisions for Under Armour  brand apparel for cons...

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