DERLIS DANIEL DUARTE SANCHEZ, JANE ROSMARI ECHEVERRIA FERNANDEZ, EZEQUIEL ANTONIO RAMIREZ RODRIGUEZ

ESTUDIO DE MERCADO SOBRE PULPAS DE FRUTAS EN SALTOS DEL GUAIRÁ, PARAGUAY

Marketing

La pulpa de fruta es el resultado de procesar fruta fresca, donde se extrae su parte carnosa. Este producto se utiliza en la producción de...

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Annisa Weriframayeni, Sri Mona Octafia, Elsa Widia

Digital Communication Strategy to Increase Visibility of Women's MSMEs: A Case Study of Padang City

Marketing

Women's participation in Indonesia's economy has long been a focus of attention. Notably, more than 60 percent of MSMEs (Micro, Small, and...

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The paper, "Digital Communication Strategy to Increase Visibility of Women's MSMEs: A Case Study of Padang City," addresses a highly pertinent and cri...

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A.Rohendi, Achmad Dheni Suwandhini, Ignatius Wiseto P. Agung, Nur Afifah Lutfina

Personal Branding di Era Digital (Studi Kasus KPBS Pangalengan)

Marketing

Perkembangan teknologi informasi dan komunikasi mendorong organisasi untuk membangun citra dan reputasi melalui ruang digital. Personal bra...

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The paper, titled "Personal Branding di Era Digital (Studi Kasus KPBS Pangalengan)," addresses a highly relevant and contemporary issue: the strategic...

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Nina Rahmadhani, Veni Rafida

The Effect of Shopee Paylater Access Convenience on Purchasing Decisions Moderated by Self-Control Among Gen Z in Surabaya

Marketing

This study aims to examine the effect of Shopee Paylater access convenience on purchasing decisions and to analyze the moderating role of s...

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armansyah Msarusu, Jajang Suherman, Mutiara Ramadhani Latif Latif

The Influence of Digital Marketing and Perceived Ease of Use on Consumer Purchase Intention in the Shopee Marketplace

Marketing

The rapid development of digital technology has significantly influenced consumer shopping behavior, particularly through online marketplaces. This st...

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This study provides a timely and relevant investigation into the critical factors influencing consumer purchase intention within the Shopee marketplac...

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Doni Sahat Tua Manalu, Aprilia Nur Khasanah, Havifah Dyah Ayuningtyas, Siti Aminah, Winona Syahira Bahri, Maulana Ataus, Andini Wulandari

Pengaruh Konsistensi Konten Video Instagram terhadap Engagement dan Pendapatan di Nusantara Nishikigoi Goldenfish Center

Marketing

Era digital telah menjadikanl media sosiall sebagai alatl pemasaran yang penting bagi bisnis, termasuk industri ikan hias. Penelitian ini bertujuan un...

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Sakinah Tul Marhamah Harahap, T . Edyansyah, Ikramuddin Ikramuddin Ikramuddin

Pengaruh Store Atmosphere, Location dan Service Quality Terhadap Kepuasan Pelanggan Di Griya Kupi Kota Lhokseumawe

Marketing

This study examined the influence of store atmosphere, location, and service quality on customer satisfaction at Griya Kupi. Primary data were collect...

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This study effectively investigates the critical factors influencing customer satisfaction at Griya Kupi, specifically examining the impact of store a...

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Imam Kanafi, Susminingsih Susminingsih, Heriyanto, Agus Arwani, Farid Saenong, Ahmad Hanif Muntahal Fahmi

Consumer Perceptions of Halal Food as Safer and More Ethical: Evidence from Indonesia and Australia

Marketing

This study aims to determine whether factors influencing intention to purchase halal food differ across religious and institutional contexts. This stu...

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Fatya Permata Ambyya Sukmedi, Palahudin, Rachmat Gunawan

Brand Equity and Brand Trust on Purchasing Decisions Somethinc Products with E-WOM as Intervening Variable (Case Study: Djuanda University 2023/2024 Students)

Marketing

This research aims to analyze the influence of brand equity and brand trust on purchasing decisions with electronic word of mouth (E-WOM) as an interv...

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This paper presents a pertinent investigation into the drivers of purchasing decisions, focusing on Somethinc products among university students. The...

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Muhammad Prima Jaya, Titiek Tjahja Andari, Chandra Ayu Pramestidewi

The Effect of Price, Service Quality and Brand Image on Grab Customer Satisfaction in Bogor

Marketing

This research aims to analyze the impact of price, service quality, and brand image on Grab customer satisfaction in Bogor, both simultaneously and pa...

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This research, titled "The Effect of Price, Service Quality and Brand Image on Grab Customer Satisfaction in Bogor," addresses a pertinent topic withi...

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