Preferences of Indonesian Netizen Towards Tourism: Does Demographics Matter?
Home Research Details
Herlan Suherlan, Nurdin Hidayah

Preferences of Indonesian Netizen Towards Tourism: Does Demographics Matter?

0.0 (0 ratings)

Introduction

Preferences of indonesian netizen towards tourism: does demographics matter?. Explore Indonesian netizen tourism preferences. This study analyzes how demographics (gender, origin, age, income) affect travel choices, revealing a preference for risk avoidance.

0
12 views

Abstract

This study aims to describe the preferences and relationships between preference attributes and demographic profiles of Indonesian netizens. This research uses a survey approach by distributing questionnaires through various online channels. The questionnaire was collected through various filters and screening questions, and a final sample of 1008 questionnaires were completed. The result indicated that Indonesian netizens prefer to avoid the risk in their tourism activities. This research shows that demographics affect the preferences and the influence of demographic factors on the sub-attributes of travel preferences varies widely. The demographic variable that most dominantly affects the sub-attributes of travel preferences is the gender variable, followed by the variable of origin, meanwhile, age and income variables were relatively less dominant in influencing the tourism preference sub-attributes.


Review

This study presents a timely and relevant investigation into the tourism preferences of Indonesian netizens, specifically examining the influence of demographic factors. The research aims are clearly articulated, and the chosen survey methodology, employing a robust sample of 1008 completed questionnaires, suggests a strong empirical foundation. The initial finding that Indonesian netizens tend to prefer avoiding risk in their tourism activities offers an interesting starting point for understanding their travel behaviors, indicating a potential for further exploration into their safety and security concerns. The core contribution of this research appears to be its demonstration that demographic profiles significantly shape tourism preferences among Indonesian netizens. The abstract highlights a nuanced understanding, indicating that the impact of demographic factors varies considerably across different sub-attributes of travel preferences. Specifically, the finding that gender and origin are the most dominant demographic variables, while age and income have a comparatively lesser influence, provides valuable insights for targeted marketing and product development within the Indonesian tourism sector, enabling a more granular approach to audience segmentation. While the abstract provides a strong overview of the study's scope and key findings, the full paper would benefit from elaborating on certain aspects. For instance, a more detailed discussion of the specific "preference attributes" beyond risk aversion would be beneficial, clearly defining what specific aspects of tourism are preferred or avoided. Additionally, while the abstract mentions the use of "various filters and screening questions," outlining these specific criteria would enhance transparency and methodological rigor. Overall, this study offers a valuable contribution to understanding the complex interplay between demographics and tourism preferences in Indonesia, laying a solid foundation for further exploration and practical application.


Full Text

You need to be logged in to view the full text and Download file of this article - Preferences of Indonesian Netizen Towards Tourism: Does Demographics Matter? from ASEAN Journal on Hospitality and Tourism .

Login to View Full Text And Download

Comments


You need to be logged in to post a comment.