Marketing Journals | Jurnal Online

Strategi Komunikasi Digital Wirausahawan Muda Dikota Kupang Dalam Membangun Brand Lokal Di Era Media Sosial

Marketing

Meningkatnya pemanfaatan media sosial oleh wirausahawan muda di Kota Kupang menjadi fenomena menarik dalam membangun merek lokal berbasis budaya. Pene...

Review:

This paper, "Strategi Komunikasi Digital Wirausahawan Muda Dikota Kupang Dalam Membangun Brand Lokal Di Era Media Sosial," delves into a highly pertin...

View Full Research

Tedy Firmansyah, Anin Ditto, Aryoni Ananta

Perancangan Media Promosi Brand T- shirt Galanthus Nivalis

Marketing

Perancangan media promosi Galanthus Nivalis bertujuan meningkatkan kesadaran merek dan daya saing di pasar lokal. Penelitian ini menggunakan metode ob...

Review:

This paper presents a focused approach to designing promotional media for the local T-shirt brand, Galanthus Nivalis, with the clear objective of enha...

View Full Research

Yoni Adani Aqilah, Tri Waluyo Prehantio

Pengaruh Viral Marketing Instagram Dan Celebrity Endoser Terhadap Minat Beli Produk Scarlet Whitening Pada Masyarakat Kecamatan Jagakarsa

Marketing

This research aimed to find out and analyze the influence of Instagram viral marketing and celebrity endorsers on the interest in purchasing Scarlett...

Review:

This research paper addresses a highly relevant topic in contemporary marketing, exploring the influence of Instagram viral marketing and celebrity en...

View Full Research

Yuhan Amirullah, Teguh Santoso

Pengaruh Kepercayaan Dan Kualitas Layanan Terhadap Kepuasan Pelanggan Erigo Official Store Di Aplikasi Shoppe (Studi Pada Pengguna Shoppe Di Institut Ilmu Sosial Dan Manajemen STIAMI)

Marketing

Consumer satisfaction is influenced by several factors such as trust and service quality. Some of the phenomena that exist in the Erigo Official Shop...

Review:

This study investigates the critical factors of trust and service quality in influencing customer satisfaction, specifically within the context of the...

View Full Research

Nihanda Adnika Fahsa, Suparman Suparman

Pengaruh Kualitas Pelayanan, Kepercayaan, Dan Harga Terhadap Kepuasan Pelanggan Raca Lele Di Tambun Utara

Marketing

This study investigated the impact of service quality, trust, and price on customer satisfaction in the culinary enterprise Raca Lele, located in Nort...

Review:

The paper "Pengaruh Kualitas Pelayanan, Kepercayaan, Dan Harga Terhadap Kepuasan Pelanggan Raca Lele Di Tambun Utara" presents a focused investigation...

View Full Research

Putra Andika, Krishantoro Krishantoro

Eksplorasi Pengalaman Nasabah Dalam Penggunaan Mobile Banking Wondr By BNI (Studi Kasus Nasabah BNI KCP Jatimakmur Bekasi)

Marketing

This study aimed to explore customer experiences in using the wondr by BNI mobile banking application at the Jatimakmur Sub-Branch Office (KCP), Bekas...

Review:

This study aimed to explore customer experiences with the "wondr by BNI" mobile banking application, focusing specifically on users at the BNI KCP Jat...

View Full Research

Roland Anggara Putra, Diana Prihadini

Analisis Strategi Integrated Marketing Communication Dalam Upaya Meningkatkan Volume Penjualan UMKM Gauri Shop Di Jakarta Timur

Marketing

This studi aims This study aims to determine and analyze the use of Integrated Marketing Communication (IMC) strategies, as well as identify inhibitin...

Review:

The study, "Analisis Strategi Integrated Marketing Communication Dalam Upaya Meningkatkan Volume Penjualan UMKM Gauri Shop Di Jakarta Timur," addresse...

View Full Research

Sheris Azzahra, Muhammad As'ad

Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian The Sandal’s Di Tanah Abang

Marketing

The intense competition in the footwear industry in Tanah Abang requires producers to understand the factors that influence consumer purchasing decisi...

Review:

This study provides a focused investigation into the critical factors influencing consumer purchasing decisions within a highly competitive market. By...

View Full Research

Yuli Evitha, Dwi Putri Amalliah

Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Ac Daikin Pt. Mitra Indo Teknik

Marketing

In the air conditioning industry, business face intense competition in terms of both pricing and product quality. The sales instability observed at Pt...

Review:

This study, "Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Ac Daikin Pt. Mitra Indo Teknik," addresses a highly relevant issue withi...

View Full Research

Dinda Ayu Widia Safitri

Analisis SWOT sebagai Strategi Pemasaran Pupuk Organik Cair dari Limbah Dapur (Kulit Buah) di Kelurahan Urangagung, Kabupaten Sidoarjo

Marketing

Currently, UMKM have become a special focus for the government, with strong support for their development. The community in Urangagung Village, Sidoar...

Review:

This paper addresses a highly relevant topic concerning the development of Micro, Small, and Medium Enterprises (UMKM) in Indonesia, specifically focu...