Sindi Veranita, Ahmad Taufiq Maulana Ramdan

Pelatihan Digital Branding untuk Peningkatan Pemasaran Produk UMKM Pemula di Kota Bandung

Marketing

Pelatihan ini bertujuan untuk menganalisis dampak peningkatan visibilitas merek dan akses pasar bagi usaha mikro kecil menengah (UMKM) pemu...

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Beni Chandra Purba

Pengaruh Harga, Promosi, dan Kualitas Produk terhadap Keputusan Pembelian Konsumen pada Platform E-Commerce

Marketing

The rapid advancement of digital technology and the increasingly widespread penetration of the internet have significantly driven the growth of e-comm...

Review:

This paper, titled "Pengaruh Harga, Promosi, dan Kualitas Produk terhadap Keputusan Pembelian Konsumen pada Platform E-Commerce," tackles a highly per...

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Irma Wardani, Tria Rosana Dewi, Umi Nur Solikah, Suwardi, Ibnu Surya

STRATEGI PEMASARAN PADA KLASTER UBI KAYU (Manihot esculenta) UNTUK MENINGKATKAN DAYA SAING DI KABUPATEN WONOGIRI

Marketing

Cluster development to improve performance based on regional commodity specialties by providing recommendations to stakeholders. The cassava cluster i...

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Ermawati Ermawati, Arif Siaha Widodo, Santi Budiman

ANALYSIS OF BUYING INTEREST FROM FOLLOWERS ON INSTAGRAM FOOD BLOGGER

Marketing

The rapid growth of Instagram-based culinary marketing among MSMEs in Yogyakarta has highlighted the need for an empirically grounded framework that c...

Review:

This study addresses a highly relevant and timely topic concerning the efficacy of Instagram-based marketing, particularly for MSMEs in the burgeoning...

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Fatimah Az Zahra, Ratna Roostika

Social Media Marketing and iPhone Repurchase Intention: The Roles of FOMO and Materialism

Marketing

Purpose: This study applies the stimulus–organism–response (S-O-R) framework to examine how Social Media Marketing Effectiveness (SMME) influences iPh...

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Alif Baidhawi, Mira Afrina, Ken Ditha Tania, Rizka Dhini Kurnia

Determinants of Impulsive Buying During Shopee Flash Sales: Ajzen’s Theory of Planned Behavior Approach

Marketing

This research investigates the psychological elements that affect consumers’ impulsive buying behavior during Shopee flash sale events usin...

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Slamet Endro Prianto, Berlilana Berlilana, Rujianto Eko Saputro

Comparative Performance Analysis of Random Forest and Logistic Regression for Sentiment Classification of the Makan Bergizi Gratis Program on Platform X

Marketing

The rapid growth of e-commerce has made personalized product recommendations a crucial aspect of enhancing customer satisfaction and boosti...

Review:

This submission presents a significant disconnect between its stated title and the provided abstract. The title, "Comparative Performance Analysis of...

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Siti Widiati, Lana Izzul Azkia, Mirajiani Mirajiani

Pelatihan Kemasan dan Rebranding Logo Sebagai Upaya Penguatan Daya Saing UMKM Di Pasar Digital: Studi Kasus Kecamatan Tirtayasa

Marketing

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing produk UMKM di Kecamatan Tirtayasa melalui inovasi desain kemasan da...

Review:

This community service paper presents a highly relevant and timely initiative aimed at bolstering the competitiveness of Micro, Small, and Medium Ente...

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Raúl A. Pérez, Segundo Castro-Gonzáles

Strategic Features in Craft Beer Label Design and Their Impact on Consumer Preference

Marketing

This research aims to achieve a general objective: to analyze the key label design characteristics of craft beers and explore the role of s...

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Aniket Mishra

The Economics of Attention: YouTube’s Impact on Digital Purchasing Behavior

Marketing

This study explores YouTube’s role in shaping digital buying behavior within the attention economy, focusing on parasocial relations and co...

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