Ulfa Ni'matus Sa'adah, Muhamad Wahyudin, Muhammad Husaini

Analisis Pemasaran Produk Murabahah Terhadap Minat Nasabah BMT NU Kasiman Bojonegoro

Marketing

Murabahah is a term in Islamic Jurisprudence which means a particular form of buyingand selling when the seller states the cost of purchasing goods,...

Review:

This paper addresses a pertinent topic within Islamic microfinance, focusing on the marketing analysis of Murabahah products and its influence on cust...

View Full Research

Zahrani Syalwa Rachman, Salsabil Rizqi Aziza Aryawan, Handriyotopo Handriyotopo

Optimalisasi Meta Ads dalam Strategi Iklan Digital UMKM

Marketing

UMKM merupakan sektor usaha dengan jumlah terbesar dalam perekonomian Indonesia, namun banyak pelakunya masih enggan memanfaatkan iklan digital karena...

Review:

This paper addresses a highly pertinent and critical issue concerning the digital transformation of Micro, Small, and Medium Enterprises (MSMEs), a se...

View Full Research

Idham Malik Idham, Galih Putra Mandala, Yuni A. Solihah

Perancangan Konten Digital Komunitas Ilustrasi Corat-Coret sebagai Media Promosi

Marketing

Era perkembangan teknologi berdampak pada adanya kebutuhan antara kombinasi konten digital dan ilustrasi digital dalam sarana periklnan. Perancangan i...

Review:

This paper, titled "Design of Digital Content for the Corat-Coret Illustration Community as a Promotional Medium," addresses a highly relevant topic i...

View Full Research

Dwi Hari Laksana, Yuli Liestyana, Aulia Rizqi Dyah Ayu Pramesti

The Analysis of Customer Loyalty to Takeaway Restaurants in The Special Region of Yogyakarta

Marketing

The rapid advancement of technology and information has significantly impacted various sectors, including the food and beverage industry. As a fundame...

View Full Research

Putri Cyintia Anggraeni, Meutia Meutia, Hayati Nupus

Improving Marketing Performance Through the Role of Business Networks as Mediating Variables in MSMEs Bakery Products

Marketing

Purpose - This study aims to examine the effect of proactive orientation and risk-taking orientation on marketing performance and the role of business...

Review:

This study investigates critical factors influencing marketing performance within Micro, Small, and Medium Enterprises (MSMEs) in the bakery sector of...

View Full Research

Ariel Nian Gani, Randhy Nugroho, Muhammad Rofi'i

PENINGKATAN BRANDING PRODUK KELOMPOK TANI MUSTIKA MELALUI INOVASI SMART & ANTI-COUNTERFEIT PACKAGING

Marketing

This community service program aims to strengthen the market competitiveness of hydroponic products produced by Kelompok Tani Mustika in Kramatjati, E...

View Full Research

Christian Rendy Pradana, Agus Baktiono, Rossa Adinda Saputri

Effect of Relationship Marketing Towards Customer Loyalty in the Lubricant Industry

Marketing

The pandemic COVID-19 is a global health crisis, but the impacts are on the economics and social aspects. PT Cemako Lestari Indonesia is a company eng...

View Full Research

Devy Septyana Putri, Zaenal Wafa

Pengaruh Konten Digital Marketing Instagram dan Tiktok di Era Moderen Terhadap Sebuah UMKM Choffe Tanah Air Kopi

Marketing

Perkembangan media sosial di era modern telah mendorong perubahan signifikan dalam strategi pemasaran, khususnya bagi Usaha Mikro, Kecil, dan Menengah...

View Full Research

Dela Junia Safitri, Yeni Kusumawaty, Evy Maharani

ANALISIS PEMASARAN JAMUR TIRAM PUTIH (PLAUROTUS OSTREATUS) (STUDI KASUS OKY JAMUR TIRAM DI KOTA PEKANBARU PROVINSI RIAU)

Marketing

Jamur tiram merupakan salah satu tanaman hortikultura yang banyak dibudidayakan di Provinsi Riau khususnya Kota Pekanbaru. Produksi jamur t...

View Full Research

Mohammad Firlie Pranata, Norsain, Johan Darmawan

ANALISIS PENGGUNAAN PLATFORM DESAIN GRAFIS SEBAGAI ALAT PEMASARAN DIGITAL PADA PEMUDA LEMBAGA DAKWAH ISLAM INDONESIA SUMENEP

Marketing

Para Pelaku bisnis online menjadi semakin diminati banyak kalangan, bahkan hampir semua masyarakat yang tidak memiliki toko secara umum jug...

View Full Research