Nana Kariada Tri Martuti, Laelatul Khoiriyah, Nurwilis Elsa Zahara

Pendampingan Pengembangan Usaha Produksi Telur Asin “Pak Mul” Desa Sendang Melalui Pembuatan Logo, Stempel, dan Label

Introduction

Pendampingan pengembangan usaha produksi telur asin “pak mul” desa sendang melalui pembuatan logo, stempel, dan label. Tingkatkan branding & pemasaran UMKM telur asin "Pak Mul" di Boyolali! Mahasiswa UNNES bantu desain logo, stempel, & label produk. Raih daya saing lebih tinggi di pasar.

Abstract

This community service activity aims to improve the branding and marketing of Pak Mul Salted Eggs MSME products located in Sendang Village, Karanggede District, Boyolali Regency. Through the Real Work Lecture (KKN), Semarang State University students provide assistance in creating logos, stamps, and product packaging labels. The methods used include observation, determining MSMEs, creating branding, and documentation and are carried out through direct practice, where students collaborate with business owners to design an attractive visual identity. However, many MSME actors still face various challenges, including a lack of awareness of the importance of valid certification and administration, as well as the need for effective branding. Through the Real Work Lecture (KKN) program, Semarang State University (UNNES) students provide assistance to Pak Mul Salted Eggs MSMEs in Sendang Village, Boyolali, with the aim of improving branding and product packaging quality through creating logos, stamps, and labels. This program is expected to increase the competitiveness and marketing of these MSME products, which in turn helps them grow and develop in a wider market.

Review

The submitted work, titled "Pendampingan Pengembangan Usaha Produksi Telur Asin “Pak Mul” Desa Sendang Melalui Pembuatan Logo, Stempel, dan Label," presents a concise and focused account of a community service activity aimed at bolstering a local Micro, Small, and Medium Enterprise (MSME). The core objective, clearly articulated in the abstract, is to enhance the branding and marketing effectiveness of "Pak Mul Salted Eggs" in Sendang Village. By leveraging the expertise of Semarang State University students through a Real Work Lecture (KKN) program, the initiative directly addresses a critical need for small businesses to develop a more professional visual identity, specifically through the creation of a logo, stamp, and product packaging labels. This practical approach demonstrates a valuable commitment to community engagement and direct support for local economic development. The methodology employed, characterized by direct practice and collaborative design between students and the business owner, is a commendable aspect of this project. The abstract outlines a systematic process involving observation, MSME selection, branding creation, and documentation, ensuring a targeted and hands-on intervention. This direct assistance is particularly pertinent given the challenges faced by many MSMEs, as highlighted in the abstract, including a lack of awareness regarding the importance of effective branding, valid certification, and proper administration. By directly addressing these branding deficiencies, the program establishes a crucial foundation for improving the MSME's market appeal and competitiveness, with a clear expectation of fostering growth and expanding market reach. While the abstract effectively outlines the project's aims and the practical steps undertaken, the full paper would benefit significantly from a more detailed presentation and discussion of the *outcomes* and *impact* achieved. The abstract clearly articulates the *intent* to increase competitiveness and marketing; however, a stronger academic contribution would emerge from presenting tangible results, even initial ones, on how these specific interventions (logo, stamp, label) have contributed to the MSME's growth, increased sales, or improved brand recognition. Future reporting or the complete paper should aim to provide concrete evidence, whether quantitative or qualitative, of the direct effects of the project on consumer perception and market performance, thereby substantiating the project's success and its potential for sustainable impact beyond the KKN program duration.

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