Nuralia Aldawiyah, Muhahammad Sahlan

PENGARUH KUALITAS PELAYANAN DAN PROMOSI DIGITAL TERHADAP LOYALITAS PELANGGAN XLSMART DI KABUPATEN CIANJUR

Marketing

This study is motivated by the increasing competition in the telecommunications industry, which requires companies not only to provide high-quality se...

Review:

The study titled "PENGARUH KUALITAS PELAYANAN DAN PROMOSI DIGITAL TERHADAP LOYALITAS PELANGGAN XLSMART DI KABUPATEN CIANJUR" addresses a highly releva...

View Full Research

Sindi Veranita, Ahmad Taufiq Maulana Ramdan

Pelatihan Digital Branding untuk Peningkatan Pemasaran Produk UMKM Pemula di Kota Bandung

Marketing

Pelatihan ini bertujuan untuk menganalisis dampak peningkatan visibilitas merek dan akses pasar bagi usaha mikro kecil menengah (UMKM) pemu...

View Full Research

Beni Chandra Purba

Pengaruh Harga, Promosi, dan Kualitas Produk terhadap Keputusan Pembelian Konsumen pada Platform E-Commerce

Marketing

The rapid advancement of digital technology and the increasingly widespread penetration of the internet have significantly driven the growth of e-comm...

Review:

This paper, titled "Pengaruh Harga, Promosi, dan Kualitas Produk terhadap Keputusan Pembelian Konsumen pada Platform E-Commerce," tackles a highly per...

View Full Research

Irma Wardani, Tria Rosana Dewi, Umi Nur Solikah, Suwardi, Ibnu Surya

STRATEGI PEMASARAN PADA KLASTER UBI KAYU (Manihot esculenta) UNTUK MENINGKATKAN DAYA SAING DI KABUPATEN WONOGIRI

Marketing

Cluster development to improve performance based on regional commodity specialties by providing recommendations to stakeholders. The cassava cluster i...

View Full Research

Ermawati Ermawati, Arif Siaha Widodo, Santi Budiman

ANALYSIS OF BUYING INTEREST FROM FOLLOWERS ON INSTAGRAM FOOD BLOGGER

Marketing

The rapid growth of Instagram-based culinary marketing among MSMEs in Yogyakarta has highlighted the need for an empirically grounded framework that c...

Review:

This study addresses a highly relevant and timely topic concerning the efficacy of Instagram-based marketing, particularly for MSMEs in the burgeoning...

View Full Research

Fatimah Az Zahra, Ratna Roostika

Social Media Marketing and iPhone Repurchase Intention: The Roles of FOMO and Materialism

Marketing

Purpose: This study applies the stimulus–organism–response (S-O-R) framework to examine how Social Media Marketing Effectiveness (SMME) influences iPh...

View Full Research

Alif Baidhawi, Mira Afrina, Ken Ditha Tania, Rizka Dhini Kurnia

Determinants of Impulsive Buying During Shopee Flash Sales: Ajzen’s Theory of Planned Behavior Approach

Marketing

This research investigates the psychological elements that affect consumers’ impulsive buying behavior during Shopee flash sale events usin...

View Full Research

Slamet Endro Prianto, Berlilana Berlilana, Rujianto Eko Saputro

Comparative Performance Analysis of Random Forest and Logistic Regression for Sentiment Classification of the Makan Bergizi Gratis Program on Platform X

Marketing

The rapid growth of e-commerce has made personalized product recommendations a crucial aspect of enhancing customer satisfaction and boosti...

Review:

This submission presents a significant disconnect between its stated title and the provided abstract. The title, "Comparative Performance Analysis of...

View Full Research

Siti Widiati, Lana Izzul Azkia, Mirajiani Mirajiani

Pelatihan Kemasan dan Rebranding Logo Sebagai Upaya Penguatan Daya Saing UMKM Di Pasar Digital: Studi Kasus Kecamatan Tirtayasa

Marketing

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing produk UMKM di Kecamatan Tirtayasa melalui inovasi desain kemasan da...

Review:

This community service paper presents a highly relevant and timely initiative aimed at bolstering the competitiveness of Micro, Small, and Medium Ente...

View Full Research

Raúl A. Pérez, Segundo Castro-Gonzáles

Strategic Features in Craft Beer Label Design and Their Impact on Consumer Preference

Marketing

This research aims to achieve a general objective: to analyze the key label design characteristics of craft beers and explore the role of s...

View Full Research