Pradipta Nugraha, Kanah Kanah, Ni Luh Eka Armoni, Elvira Septevany

Implementasi Kualitas Pelayanan terhadap Kepuasan Pengunjung di Bali Zoo Gianyar

Marketing

This study aims to examine the implementation of service quality and its influence on visitor satisfaction at Bali Zoo, Gianyar. The service quality i...

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Ratna Bulan Damanik

Komunikasi Pemasaran Showroom Ridho Mobil dalam Memenuhi Kebutuhan Transportasi Pribadi Masyarakat di Kota Pematang Siantar

Marketing

The development of digital technology has transformed marketing communication patterns in the automotive business, including used car showrooms in mid...

Review:

This study offers a timely and relevant exploration into the evolving landscape of marketing communication within the used automotive sector, specific...

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Bagus Muhamad Adam, Agustinus Rusdianto Berto, Ignatius Haryanto

Engaging Early Consumers: How BYD Leads EV Diffusion in Indonesia

Marketing

The electric vehicle (EV) market in Indonesia is experiencing rapid growth, with early adopters playing a pivotal role in its expansion. Th...

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Andrian Haryadi, Siti Ruhana Dara

Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Apparel Under Armour di Jakarta

Marketing

This research aims to analyze the effect of product quality and price on purchasing decisions for Under Armour  brand apparel for cons...

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Radityo Santoso, Rahmi Setiawati, Siti Fatimah

Pengaruh Pemasaran Hijau dan Kesadaran Lingkungan Serta Dampaknya terhadap Perilaku Konsumen Hijau – Study Usia Remaja

Marketing

The increase in population leads to an increase in the needs of the community, which results in companies increasing production levels in o...

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Andes Yushar Zulfikar, Agustrijanto Agustrijanto

Strategi Kreatif Iklan Chitato Lite Versi Lite Man VS Monster Kentang di Youtube

Marketing

The tokusatsu style can be used as a creative strategy in advertising production. The combination of tokusatsu elements with retro visuals...

Review:

This paper, titled "Strategi Kreatif Iklan Chitato Lite Versi Lite Man VS Monster Kentang di Youtube," presents a fascinating examination of creative...

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Ilfa Anggina, Murni Astuti

PENGARUH KUALITAS PELAYANAN TERHADAP MINAT KUNJUNGAN ULANG PELANGGAN PADA LAYANAN REFLEKSI DI KAMARI WELLNESS REFLEXOLOGY KOTA PADANG

Marketing

Abstract: This study aims to analyse the quality of SPA services, examine customers' interest in revisiting, and analyse the effect of SPA service qua...

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Jasmani Jasmani, Yossy Wahyu Indrawan, Triyadi Triyadi

Pelatihan Penyusunan Program Pemasaran Sebagai Sarana Pengembangan Usaha Bagi Warga Desa Pamijahan

Marketing

Melalui pengabdian ini, tujuan utamanya adalah meningkatkan kualitas hidup masyarakat. Ini bisa dilakukan dengan berbagai cara, seperti memberikan pel...

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M. Nabiel Mushoddaq, Bintang Arifathalla, Versiandika Yudha Pratama

Peran Fake Order Dalam Meningkatkan Kepercayaan Pelanggan Pada Toko Baru di Aplikasi Shopee

Marketing

This study analyzes the role of Fake oders in building initial customer trust in new Shopee stores using a qualitative phenomenological approach and t...

Review:

This study critically examines the role of "Fake Order" in establishing initial customer trust for new stores on the Shopee platform, a topic of signi...

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Yurisa Putri Sari, Ana Noor Andriana

PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAPKEPUTUSAN PEMBELIAN ULANG PRODUK MS GLOW

Marketing

Penggunaan skincare telah menjadi sebuah trend akhir-akhir ini. Banyak perusahaan yang mengeluarkan produk rangkaian skincare salah satunya...

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