Marketing Journals | Jurnal Online Page 3

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA PRODUK RUSBEEF GRILL HOUSE CIKARANG

Marketing

Rusbeef Grill House is a culinary business with a home service concept that sells raw materials for grill meat and shabu, namely beef slices, chicken...

Review:

This paper examines the influence of the marketing mix on online purchasing decisions for Rusbeef Grill House Cikarang, a culinary business specializi...

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Siti Hajar, Christoporus Christoporus, Siti Yuliaty Chansa Arfah

PREFERENSI KONSUMEN TERHADAP PEMBELIAN BUAH JERUK SUNKIST IMPOR (STUDI KASUS PT BUMI NYIUR SWALAYAN KOTA PALU)

Marketing

Tujuan dari studi ini adalah untuk memahami pilihan konsumen terkait pembelian jeruk Sunkist impor (studi kasus di P. T. Bumi Nyiur Swalayan, Kota Pal...

Review:

This study, titled "PREFERENSI KONSUMEN TERHADAP PEMBELIAN BUAH JERUK SUNKIST IMPOR (STUDI KASUS PT BUMI NYIUR SWALAYAN KOTA PALU)," effectively addre...

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Irmayanti Irmayanti, Hadayani Hada, Made Krina Laksmayani

ANALISIS PEMASARAN CABAI RAWIT DI DESA TANDAIGI KECAMATAN SINIU KABUPATEN PARIGI MOUTONG

Marketing

Cabai rawit (Capsicum annum), komoditas hortikultura yang dibudidayakan secara luas digunakan secara ekstensif sebagai bumbu dapur oleh sebagian besar...

Review:

This study provides a timely and relevant analysis of cayenne pepper marketing in Desa Tandaigi, Parigi Moutong, a critical horticultural commodity wi...

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Ananda Putri, Dafina Howara, Siti Yuliaty Chansa Arfah

MODEL PENERAPAN DIGITAL MARKETING DALAM MEMBANGUN BRAND AWARENESS UMKM LINDA DI KOTA PALU

Marketing

Penelitian ini bertujuan untuk mengetahui bagaimana model penerapan digital marketing dan kendala apa saja terkait model penerapan digital marketing d...

Review:

This paper offers a focused investigation into the digital marketing application model and associated constraints faced by UMKM Linda in building bran...

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I Wayan Ari Yudiana, Alimudin Laapo, Karlina Muhsin Tondi

STRATEGI PEMASARAN KERIPIK PISANG PADA INDUSTRI RUMAH TANGGA PASUNDAN DI KELURAHAN NUNU KECAMATAN TATANGA KOTA PALU

Marketing

Pemasaran merupakan elemen krusial dalam pengembangan usaha, termasuk pada industri rumah tangga seperti Keripik Pisang Pasundan di Kota Palu. Tujuan...

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The submitted paper, "STRATEGI PEMASARAN KERIPIK PISANG PADA INDUSTRI RUMAH TANGGA PASUNDAN DI KELURAHAN NUNU KECAMATAN TATANGA KOTA PALU," addresses...

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Irwan Christanto Edy

Factors Shaping the Cognitive Dissonance of Online Consumers (Study of Fashion Products on Shopee in Indonesia)

Marketing

The study aims to determine the influence of websites on emotion-mediated and cognitive dissonance and moderated lifestyle and gender. The research us...

Review:

The study addresses a highly relevant and contemporary issue by investigating cognitive dissonance among online consumers of fashion products, specifi...

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Putri Nilam Kencana, Ngadino Surip Diposumarto, Yuary Farradia

The Influence of Market Orientation and Product Innovation on the Marketing Performance of Fashion SMEs in South Tangerang City

Marketing

The purpose of this study is to investigate how product innovation and market orientation affect the marketing performance of fashion SMEs in South Ta...

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The study titled "The Influence of Market Orientation and Product Innovation on the Marketing Performance of Fashion SMEs in South Tangerang City" add...

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Ipung Dwiansyah, Budi Santoso, Nursaidah Nursaidah

Strategi Pemasaran Pasca Pandemi Covid-19 Pada UMKM Mie Nyaman Rembangan, Jember

Marketing

Pada saat pasca pandemic covid-19 di indonesia sangat berdampak pada kelangsungan kehidupan masyarakat, salah satunya pada sektor perekonomian seperti...

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This paper addresses a highly pertinent and critical issue concerning the survival and growth of Micro, Small, and Medium Enterprises (MSMEs) in the p...

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Ilham Agsan Ramadhan, Riski Taufik Hidayah, Salsabila Aisyah Alfaiza

The Impact of TikTok eWOM on Fore Coffee Purchase Intention in Bandung

Marketing

This study investigates how electronic word of mouth (eWOM) on TikTok influences consumers' purchase intention toward Fore Coffee products in Bandung,...

Review:

This study addresses a highly relevant and timely topic concerning the influence of TikTok's electronic word of mouth (eWOM) on consumer purchase inte...

Review:

This systematic literature review, "Swipe, Stream, and Splurge," addresses a highly pertinent and timely topic: the triggers of impulsive buying withi...