Teguh Tri Rizki, Cahya Agung Mulyana

Pengaruh Electronic Word of Mouth (E WOM), Customer Rating, dan Discount terhadap Keputusan Pembelian Konsumen pada Platform E Commerce (Studi pada Masyarakat Nagari Batuhampar Kecamatan Akabiliru)

Marketing

Consumer purchasing decisions on e-commerce platforms have received attention in various previous studies. However, studies that specifically analyze...

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Ano Victory Sinaga, Hilma Harmen

Pengaruh Pembayaran Elektronik, Estetika Desain dan Promosi terhadap Kepuasan Pelanggan di Tataring Cafe & Resto

Marketing

Customer satisfaction is an important aspect of culinary business sustainability, especially in facing changes in consumer behavior that are increasin...

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Nia Widya Desinta

FROM CREDIBILITY TO CONSUMPTION: A CROSS CONTEXTUAL REVIEW OF PARASOCIAL INTERACTION AND PURCHASE INTENTION IN INFLUENCER MARKETING

Marketing

The rapid advancement of digital technology has fundamentally reshaped consumer behavior globally, with social media becoming the primary channel for...

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Valencia Kelly Felia, Teguh Lesmana

The Relationship Between Social Media Use And Self-Gifting Consumption Behavior Among Generation Z Women

Marketing

This study aims to examine the relationship between social media use and self-gifting behaviour among Generation Z women in Indonesia. The respondents...

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Rediyono, Muhammad Tommy Fimi Putera

Kajian Literatur Atas Layanan Digital Marketing Berbasis Mobile Apps Dan E-Service Quality Terhadap Tingkat Kepuasan Yang Berdampak Pada Loyalitas Pelanggan

Marketing

The increasingly rapid development of technology provides quite significant changes in various spheres of life, including the economic and...

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Kelvin Levi Martawidjaja, Tengku Ezni Balqiah

FROM CSR TO SERVICE QUALITY: UNVEILING THE KEY DRIVERS OF CUSTOMER LOYALTY FOR INDONESIA'S FLAG CARRIER

Marketing

To stay ahead in the competitive airline industry, various efforts are made to maintain consumer loyalty amidst numerous airline options. C...

Review:

This study tackles the critical challenge of customer loyalty within the highly competitive airline industry, focusing specifically on Indonesia's fla...

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Hernowo Hernowo, Elisabeth Nanik Kristalisasi, Siwi Istiana Dinarti, Fani Ardiani, Githa Noviana, Danik Nurjanah, Hangger Gahara Mawandha, Sri Suryanti, Alan Handru

Penguatan Kapasitas Pemasaran Produk Kelompok Wanita Tani melalui Pelatihan dan Pendampingan Digital Marketing Berbasis Marketplace

Marketing

Kelompok Wanita Tani (KWT) di Kelurahan Ngestiharjo, Kecamatan Kasihan, Kabupaten Bantul merupakan kelompok produktif yang menghasilkan berbagai produ...

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Rachel Adilah Fauziah, Herny Nurhayati

Penerapan Bauran Pemasaran 4P Produk Makanan UMKM Raos Kitchen Kabupaten Sukabumi pada Outlet Bandara Soekarno-Hatta

Marketing

Penelitian ini bertujuan untuk mengetahui bagaimana pelaksanaan bauran pemasaran yang terdiri dari empat unsur, yaitu produk, harga, tempat, dan prom...

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Penelitian ini menyajikan tinjauan yang relevan mengenai penerapan bauran pemasaran 4P pada UMKM Raos Kitchen, khususnya dalam konteks penjualan di ou...

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Rudy Afriyadi, Alya Zhafirah

BAURAN PEMASARAN PADA USAHA MIKRO KECIL DAN MENENGAH (UMKM) SAYUR LANGIT PRODUK KACANG EDAMAME ORGANIK DI KOTA SUKABUMI

Marketing

Dalam menjalankan aktivitas sehari-hari, manusia tidak terlepas dari usaha memenuhi kebutuhan primer, salahsatunya adalah kebutuhan pangan. Pangan men...

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This study offers a pertinent examination of the marketing mix strategies employed by UMKM Sayur Langit for their organic edamame product in Sukabumi....

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Eid Mohamed Eid Hassan, Eman Mostafa Kamal

The mediating role of brand experience on the relationship between electronic event marketing and brand awareness

Marketing

This study aimed to investigate the mediation role of brand experience (sensitive experience, intellectual experience, affective experience, and behav...

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