Marketing Journals | Jurnal Online Page 4

Examining Adoption and Effectiveness of WhatsApp as a Marketing Tool: An Example of an Austrian Fitness and Health Center

Marketing

This study explores the factors influencing user acceptance and intention to use WhatsApp as a business-to-consumer (B2C) communication and marketing...

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This study offers a timely and relevant investigation into the adoption and effectiveness of WhatsApp as a marketing tool within the fitness industry,...

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Shafiera Aulia Puteri, Achmad Wildan Kurnaiwan

PENDAMPINGAN UMKM MORING KAMPUNG SUKADANA DALAM MENINGKATKAN KETERJANGKAUAN PENJUALAN MELALUI MEDIA SOSIAL

Marketing

Dalam era digital saat ini, kemampuan pelaku usaha memanfaatkan media sosial sebagai sarana promosi menjadi kunci dalam mengembangkan usaha, termasuk...

Review:

The study titled "PENDAMPINGAN UMKM MORING KAMPUNG SUKADANA DALAM MENINGKATKAN KETERJANGKAUAN PENJUALAN MELALUI MEDIA SOSIAL" addresses a highly relev...

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Chintya Amanda Br Ginting, Hafiza Adlina

The Influence Of Perceived Ease Of Use And Security On The Consumptive Behavior Of OVO Users In Medan City

Marketing

This study aims to determine the effect of perceived ease of use and security on the consumptive behavior of OVO users in medan cities. The research m...

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This study addresses a highly relevant topic in the digital economy, investigating the influence of perceived ease of use and security on the consumpt...

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Endang Supriyati, Tri Listyorini, Sri Mulyani, Nita Andriyani Budiman, Mohammad Iqbal

Training on Social Media Importance in the MSME Marketing of Lang Ling Lung Kudus

Marketing

Micro, Small, and Medium Enterprises (MSMEs) play a very important role in the Indonesian economic framework in making a significant contribution to e...

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This abstract outlines a highly relevant community service initiative addressing a critical need within the Indonesian economic landscape. Micro, Smal...

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Sucipto Basuki, Francisca Sestri Goestjahjanti, winanti winanti, Shofwatun Hasna, Bonar Bangun Jeppri Napitupulu, Istajib Kulla Himmy’azz, Santa Lusianna Sitorus, Joko Riyantao, Haniyah Haniyah, Tia Ramadani, Sukriyah Sukriyah, Muhammad Alfi, Muhammad Luthfian

Pelatihan Digitalisasi untuk meningkatkan Pemasaran Produk UMKM Unggul dan Mampu Bersaing

Marketing

Masih banyaknya pelaku usaha yang belum menerapkan pemasaran dan penggunaan keuangan digital. Promosi hanya sebatas menggunakan status WhatsAp dengan...

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The paper, titled "Pelatihan Digitalisasi untuk meningkatkan Pemasaran Produk UMKM Unggul dan Mampu Bersaing," addresses a highly relevant and pressin...

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Mirnawati Mirnawati, Jumarni Jumarni, Masyhuri Masyhuri

PENGARUH ISLAMIC LIFESTYLE, HARGA, DAN PROMOSI TERHADAP PERILAKU IMPULSIF PADA PENGGUNA E-COMMERCE SHOPEE DI WATAMPONE

Marketing

Abstrak: Sejalan dengan pertumbuhan pengguna e-commerce di Indonesia, perilaku impulsif dalam pembelian menjadi fenomena yang semakin umum. Gaya hidup...

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This study offers a timely and relevant investigation into the factors influencing impulsive buying behavior among e-commerce users in Indonesia, a ra...

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Mohammad Radfiq Razali, Zakiah Samori

Exploring The Lived Experiences of Social Media Influencers in Shaping Halal Consumer Behavior Through Digital Engagement

Marketing

In the age of digital transformation, social media has emerged as a powerful platform influencing consumer behavior across various sectors, including...

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This study, "Exploring The Lived Experiences of Social Media Influencers in Shaping Halal Consumer Behavior Through Digital Engagement," addresses a h...

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Siti Majidah Rahim, Fatin Nabilah Zaini, Nor Surilawana Sulaiman

The Rise of Halal Beauty in Muslim-Minority Country: A Case Study of a Japanese Halal Beauty Brand

Marketing

The global halal industry has experienced significant expansion beyond the food sector, extending into various domains, including cosmetics. This...

Review:

This study offers a timely and relevant exploration into the burgeoning halal beauty market within a Muslim-minority country, Japan, using a focused c...

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Nilanjan Ray, Pema Lama, Tanmoy Majumder, Moumita Roy

Decoding the Dining Atmosphere: Ambient Conditions and Customer Satisfaction in Restaurant Servicescapes

Marketing

This study investigates the effects of ambient conditions, one of the essential dimensions of the Servicescape Model, on restaurant customer satisfact...

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This study, "Decoding the Dining Atmosphere," offers a timely investigation into the critical role of ambient conditions in shaping customer satisfact...

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Safdar Khan, Asad Rehman, Omama Zaman

Unveiling the Dynamics: An Inclusive Study on How Social Media is Impacting Purchase Intentions in the Ever-Evolving Travel World

Marketing

This research explores the notable changes brought about by“social media on consumers' buying intentions in the travel sector. To achieve this, we uti...

Review:

This study, "Unveiling the Dynamics: An Inclusive Study on How Social Media is Impacting Purchase Intentions in the Ever-Evolving Travel World," addre...