M Iqbal Ramadhan Kurniawan, Cornelia Durmaya Manik

Pengaruh Reputasi Merek Dan Kualitas Layanan Terhadap Minat Beli Di Blibli Store The Park Sawangan Mall Depok

Marketing

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Reputasi Merek dan Kualitas Layanan terhadap Minat Beli di BliBli Store Mall The Par...

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Agil Reza Malik, Ratna Lindawati Lubis

Consumer Perception of Fast Fashion: Analysis of The Role of Environmental Knowledge And Monetary Benefits In Purchase Intention Using The Theory of Planned Behavior

Marketing

The fast fashion industry has experienced dramatic growth over the past two decades, driven by the rapid supply and affordable prices. This phenomenon...

Review:

This paper addresses a highly pertinent issue concerning the environmental and social impacts of the fast fashion industry, particularly within the co...

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Catharina Clara, Alycia Angel

Revisiting Healthy Beverage Purchase Drivers Among Young Indonesian Consumers

Marketing

This study investigates the influence of ethical marketing, social environment, and health consciousness on consumers’ purchasing decisions of beverag...

Review:

This study, "Revisiting Healthy Beverage Purchase Drivers Among Young Indonesian Consumers," presents a valuable quantitative investigation into the f...

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Miswanto Miswanto, Anti Aulia Nuri Saragih, Veronica Sunarto Ximenes

Analysis of the Influence of Influencer Marketing, Electronic Word of Mouth, and Brand Love on Product Purchase Decisions

Marketing

This study aims to determine the influence of influencer marketing, electronic word of mouth, and brand love on purchasing decisions on Somethinc skin...

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Rifky Maulana, Rofian Dedi Susanto, Diah Tri Andini

KOMUNIKASI PEMASARAN DIGITAL: ANALISIS PROMOSI DAN KEMASAN KONTEN DALAM SELEBRASI HARI KEMERDEKAAN 2025 DI INSTAGRAM (STUDI PADA AKUN INSTAGRAM @JCOINDONESIA)

Marketing

Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran digital yang dilakukan oleh akun Instagram @jcoindonesia dalam menyambut Sel...

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Amalia Salsabila, Efi Syarifudin , Budi Sudrajat, Hadi Peristiwo, Suja'i Suja'i, Najmudin Najmudin

Halal Labeling and Product Quality on Purchase Intention of Halal Food MSMEs: The Role of Consumer Trust as an Intervening Variable

Marketing

ABSTRACT Introduction: The halal industry has grown rapidly and has become an important sector in the global economy. Halal products are not only ass...

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Syakhila Putri Permatasari, Arif Ranu Wicaksono

Perancangan Video Iklan Pada Media Sosial Sebagai Penguat Citra Merek Silamas Semar

Marketing

Citra merek memiliki peran penting dalam membangun kesadaran konsumen, memengaruhi keputusan pembelian, serta memperkuat loyalitas terhadap suatu prod...

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The submitted paper, "Perancangan Video Iklan Pada Media Sosial Sebagai Penguat Citra Merek Silamas Semar," addresses a highly relevant issue in today...

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Joshua N Diva L Latumakulita

Optimasi Brand Engagement Flower Advisor melalui Desain Komunikasi Visual di Instagram

Marketing

Penelitian ini bertujuan mengoptimalkan brand engagement Flower Advisor (FA) melalui perancangan strategi komunikasi visual di platform Instagram. Met...

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This paper, "Optimasi Brand Engagement Flower Advisor melalui Desain Komunikasi Visual di Instagram," presents a well-structured investigation into en...

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Radhissa Rifka Arcelia, Budi Santoso

Marketing Communication Strategy @Jessiebeauty.id Via Tiktok

Marketing

This study aims to examine the marketing communication strategies employed by the local cosmetic brand @jessiebeauty.id through the TikTok platform. I...

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Nurul yuyu Mutmainnah, Abd Rahim, Najamuddin Najamuddin

Determinants of Impulsive Buying Behavior among Millennials and Generation Z

Marketing

Review:

This manuscript, titled "Determinants of Impulsive Buying Behavior among Millennials and Generation Z," proposes a highly relevant and timely investig...

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