Vera Selviana Adoe, Feba Dinova Dex Tovtora, Rini Hadiyati, Deni Adha Akbari, Dewi Rakhmawati

The Effect of Digital Capability and Market Orientation on Marketing Performance

Marketing

This study aims to examine the influence of digital competence and market orientation on marketing performance in Indonesia. In the era of...

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Eriza Fatmasabila Azis, Anita Reta Kusumawijayanti, Nur Syarifa Indah

Pemanfaatan Media Sosial Instagram dan TikTok sebagai Sarana Digital Branding MI Miftahul Huda 02 Papungan

Marketing

Praktik Kerja Lapangan ini bertujuan untuk mengetahui dan memahami pemanfaatan media sosial Instagram dan TikTok sebagai sarana digital bra...

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Arie Rachmat, Vivi Anggraini, Arifa Husna Amalia, Shafa Vania Putri

Strengthening Branding and Digital Marketing in Presto Balap Milkfish MSMEs as an Effort to Increase Product Added Value

Marketing

Guidelines Digital transformation in the micro, small, and medium enterprises (MSMEs) sector is a strategic need in facing market competiti...

Review:

This study addresses a highly pertinent issue concerning the digital transformation of Micro, Small, and Medium Enterprises (MSMEs), specifically focu...

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Nina Sa'idah Fitriyah, Bela Suci Hidayati, Siti Kholimatuz Zahro, Rio Rulyanto, Muhammad Bahrul

ANALISIS STRATEGI PEMASARAN UNIT USAHA KEMASAN SEMBAKO PADA BUMDESMA ABADI DJAYA KECAMATAN KAPONGAN KABUPATEN SITUBONDO

Marketing

Penelitian ini bertujuan untuk menganalisis strategi pemasaran Unit Usaha Kemasan Sembako pada BUMDesma Abadi Djaya di Kecamatan Kapongan, Kabupaten S...

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Prita Nurkhalisa Maradjabessy, Roaida Yanti, Qurtubi, Danang Setiawan, Harlina Suzana Jaafar

Bibliometric Insights into Halal Retail: Mapping of Research Trends

Marketing

This study systematically examines and assesses the existing literature on halal retail to identify trends and emerging areas of interest....

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Epha Diana Supandi, Fitri Rochmiyani

A Full-Profile Conjoint Analysis to Identify University Students’ Preferences Toward Food Delivery Services

Marketing

The rapid development of digital technology has transformed consumer behavior, particularly in fulfilling food needs through online food de...

Review:

This study provides a timely and relevant analysis of university students' preferences toward online food delivery services, a critical and rapidly ev...

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Sri Hastjarjo, Aulia Suminar Ayu, Novita Haryono, Andrine Prima Afneta Arzil, Firya Qurratu'ain Abisono, Pawito Pawito, Haryanto Haryanto, Hamid Arifin, Diah Kusumawati

Penguatan Kapasitas Pemasaran Online bagi Pelaku UMKM Pemustaka di Kota Magelang Provinsi Jawa Tengah

Marketing

This article discusses an online marketing training program for Micro, Small, and Medium Enterprises (MSMEs) who are also library users in Magelang Ci...

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Ameresekere Tharindu, Sujeewa Damayanthi Doluwarawaththa Gamage, Jayawardene Ananda, Ranasinghe Asanga

Bridging the Green Gap: Fintech Adoption and Eco-Conscious Luxury Booking Behavior among Generation Z and Millennials — A Systematic Literature Review

Marketing

This systematic literature review examines how fintech-enabled sustainability features influence eco-consciousness on luxury hotel booking intentions...

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Davina Naja Suryantoro, Naomi Haswanto

ANALYSIS OF "YK" IDENTITY VISUAL AS A PART OF THE CITY OF YOGYAKARTA'S CITY BRANDING

Marketing

City branding is an effort to form a brand of a city with the aim of introducing and marketing the city to the target. As a city that is famous for it...

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Azizul Azman, Mohd Shahrizal Sunar, Muhamad Najib Zamri

Personalizing E-Commerce Experiences: A Machine Learning Framework for Dynamic Gamification and Customer Engagement

Marketing

E-commerce platforms are increasingly challenged to sustain customer engagement amidst intensifying competition. Traditional gamification approaches,...

Review:

This paper addresses the increasingly critical challenge of sustaining customer engagement in the highly competitive e-commerce landscape, where tradi...

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