Lise Magnier, Charlotte Kobus, Vivian Tunn

Perceptions of sacrifice in the pursuit of sufficient consumption

Marketing

This study investigates the role of perceived sacrifice in the adoption of behaviours of sufficiency in clothing consumption. With the urgent need to...

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Karthik Krishnan, Arunima Rana

Behind the Stars

Marketing

The rapid growth of e-commerce and technological advancements has amplified the production of electronic waste (E-waste). Refurbished products offer a...

Review:

"Behind the Stars" presents a timely and crucial investigation into consumer behavior concerning refurbished products, a critical area given the escal...

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Dinda Indah Saputri, Irawan Randikaparsa, Herni Justiana Astuti, Fatmah Bagis

The Influence of E-WOM, Hedonic Shopping, Sales Promotion, and FOMO on Glad2Glow at Shopee

Marketing

This study examines the effect of Electronic Word of Mouth (E-WOM), Hedonic Shopping, Sales Promotion, and Fear of Missing Out (FOMO) on impulse buyin...

Review:

This study, "The Influence of E-WOM, Hedonic Shopping, Sales Promotion, and FOMO on Glad2Glow at Shopee," tackles a highly relevant topic in the evolv...

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Тетяна РЯБОВА

МАРКЕТИНГОВІ СТРАТЕГІЇ АДАПТАЦІЇ ЯК ІНСТРУМЕНТ ЗАБЕЗПЕЧЕННЯ ЖИТТЄСТІЙКОСТІ БІЗНЕСУ В УМОВАХ ГІБРИДНИХ КРИЗ

Marketing

Актуальність дослідження зумовлена переходом світового економічного простору до стану перманентної турбулентності, що робить традиційні маркетингові с...

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This article presents a highly pertinent and timely theoretical exploration into marketing adaptation strategies as crucial tools for ensuring busines...

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Dinda Muthia Saqila Djamal, Della Amalia, Jihan Nurhaliza, Sefty Yanda Sopiyandy, Agustin Windianingsih

PENGARUH STRATEGI PEMASARAN DAN SERTIFIKASI HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK RICHEESE

Marketing

Penelitian ini bertujuan menganalisis pengaruh strategi pemasaran dan sertifikasi halal terhadap keputusan pembelian produk Richeese Factory. Latar be...

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Ayu Deviyanti, Reza Khairul Hadi

Pengaruh Promosi Dan Customer Relationship Management Terhadap Kepuasan Nasabah Bank Mandiri Pada Penggunaan Mobile Banking Livin' By Mandiri (Studi Pada Bank Mandiri Cabang Tangerang City)

Marketing

The purpose of this study is to determine the Effect of Promotion and Customer Relationship Management on Bank Mandiri Customer Satisfaction in the Us...

Review:

This study, "The Influence of Promotion and Customer Relationship Management on Bank Mandiri Customer Satisfaction in the Use of Mobile Banking Livin'...

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Nuralia Aldawiyah, Muhahammad Sahlan

PENGARUH KUALITAS PELAYANAN DAN PROMOSI DIGITAL TERHADAP LOYALITAS PELANGGAN XLSMART DI KABUPATEN CIANJUR

Marketing

This study is motivated by the increasing competition in the telecommunications industry, which requires companies not only to provide high-quality se...

Review:

The study titled "PENGARUH KUALITAS PELAYANAN DAN PROMOSI DIGITAL TERHADAP LOYALITAS PELANGGAN XLSMART DI KABUPATEN CIANJUR" addresses a highly releva...

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Sindi Veranita, Ahmad Taufiq Maulana Ramdan

Pelatihan Digital Branding untuk Peningkatan Pemasaran Produk UMKM Pemula di Kota Bandung

Marketing

Pelatihan ini bertujuan untuk menganalisis dampak peningkatan visibilitas merek dan akses pasar bagi usaha mikro kecil menengah (UMKM) pemu...

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Beni Chandra Purba

Pengaruh Harga, Promosi, dan Kualitas Produk terhadap Keputusan Pembelian Konsumen pada Platform E-Commerce

Marketing

The rapid advancement of digital technology and the increasingly widespread penetration of the internet have significantly driven the growth of e-comm...

Review:

This paper, titled "Pengaruh Harga, Promosi, dan Kualitas Produk terhadap Keputusan Pembelian Konsumen pada Platform E-Commerce," tackles a highly per...

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Irma Wardani, Tria Rosana Dewi, Umi Nur Solikah, Suwardi, Ibnu Surya

STRATEGI PEMASARAN PADA KLASTER UBI KAYU (Manihot esculenta) UNTUK MENINGKATKAN DAYA SAING DI KABUPATEN WONOGIRI

Marketing

Cluster development to improve performance based on regional commodity specialties by providing recommendations to stakeholders. The cassava cluster i...

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