Safura Kallier-Tar, Johannes Wiid, Cornelius Bothma

Decision-making process of the hyper-connected consumer: towards a capricious and ubiquitous decision-making model

Marketing

Rapid advancements in mobile and wireless technology, as well as increased accessibility to the internet, have led to hyper-connectivity. As consumers...

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Bruna De Conti, Karen Batista

The role of digital influencers in the consumption of vegan products

Marketing

Veganism has been gaining popularity as a rapidly growing practice, leading to increased interest in conscious consumption and a higher demand for veg...

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Narayanappa Pushpalatha, Periasamy Kanagaraju

Investigating the impact of social and product opinions on online shopping behaviors

Marketing

The study investigates the role of eigenvalues, eigenvectors, and summarized social and product review data using advanced software technologies to un...

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Tentiyo Suharto, Sukiman Sukiman, Maryam Batubara

Fiqh Muamalah and Sharia Marketing Strategy: Value Integration for Optimizing Emotional and Commercial Markets Islamic Banking in Indonesian

Marketing

This study aims to analyze problems and formulate a sharia marketing strategy for Islamic banking in Indonesia, integrating the emotional (...

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Jesika Armelia Rambu Nalla, Elfis Umbu Katongu Retang

Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Konsumen Membeli Ayam Pedaging (Broiler) Di Pasar Inpres Kota Waingapu Kabupaten Sumba Timur

Marketing

Peneltian ini bertujuan unuk untuk mengetahui pengaruh faktor kualitas, harga, lokasi, pendidikan, pendapatan, jumlah tanggungan dan selera...

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Warseno Warseno, Po Abas Sunarya, Ageng Setiani Rafika

Faktor yang Mempengaruhi Masyarakat Berpindah Provider Brand Kartu Seluler

Marketing

This research aims to analyze the influence of Product Attributes, Variety Seeking Behavior and Promotion simultaneously (together) on Bran...

Review:

This study investigates the critical factors influencing brand switching behavior among cellular card users, specifically focusing on those who have t...

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Rendy Amy Saputra, Najwan Abdurrahman

Analisis Dampak Ulasan Konsumen Terhadap Keputusan Pembelian di CW Coffee Kota Pontianak

Marketing

This study aims to analyze the factors influencing consumer purchasing power at CW Coffee, Pontianak City. The method used is a quantitativ...

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DERLIS DANIEL DUARTE SANCHEZ, JANE ROSMARI ECHEVERRIA FERNANDEZ, EZEQUIEL ANTONIO RAMIREZ RODRIGUEZ

ESTUDIO DE MERCADO SOBRE PULPAS DE FRUTAS EN SALTOS DEL GUAIRÁ, PARAGUAY

Marketing

La pulpa de fruta es el resultado de procesar fruta fresca, donde se extrae su parte carnosa. Este producto se utiliza en la producción de...

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Annisa Weriframayeni, Sri Mona Octafia, Elsa Widia

Digital Communication Strategy to Increase Visibility of Women's MSMEs: A Case Study of Padang City

Marketing

Women's participation in Indonesia's economy has long been a focus of attention. Notably, more than 60 percent of MSMEs (Micro, Small, and...

Review:

The paper, "Digital Communication Strategy to Increase Visibility of Women's MSMEs: A Case Study of Padang City," addresses a highly pertinent and cri...

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A.Rohendi, Achmad Dheni Suwandhini, Ignatius Wiseto P. Agung, Nur Afifah Lutfina

Personal Branding di Era Digital (Studi Kasus KPBS Pangalengan)

Marketing

Perkembangan teknologi informasi dan komunikasi mendorong organisasi untuk membangun citra dan reputasi melalui ruang digital. Personal bra...

Review:

The paper, titled "Personal Branding di Era Digital (Studi Kasus KPBS Pangalengan)," addresses a highly relevant and contemporary issue: the strategic...

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