Ignasius Ivan Monorengkang, Theresia Intan Putri Hartiana, Akhsaniyah

PENGARUH REBRANDING RISTORANTE PIZZA HUT TERHADAP KEPUTUSAN PEMBELIAN BAGI FOLLOWERS INSTAGRAM @pizzahut.indoensia

Marketing

Penelitian ini bertujuan untuk menganalisis pengaruh rebranding Ristorante Pizza Hut terhadap keputusan pembelian konsumen, khususnya followers Instag...

Review:

This study critically examines the impact of Ristorante Pizza Hut's rebranding initiative on the purchase decisions of its Instagram followers in Indo...

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Wisnu Ramadhan, Tabroni, Edy Supriyadi

Analisis Pengaruh E-Commerce, Service Quality Dan Trust Terhadap Customer Loyalitas Melalui Customer Satisfaction Sebagai Variabel Moderator (Studi Kasus Pada Konsumen Electronik City Bogor)

Marketing

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh e-commerce service quality dan trust terhadap customer loyality melalui custo...

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Muhamad Zaril Gapari, Muhammad Hanafi, Syamsur Rizal

Pelatihan Strategi Pemasaran Digital Pada UMKM di Dusun Tembere Desa Batu Nampar

Marketing

Marketing strategy training for Micro, Small, and Medium Enterprises (UMKM) in Tembere Hamlet, Batu Nampar Village, aims to improve the und...

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Arip Wicaksono, Stevany Hanalyna Dethan, Ika Yuliana

BRAND IMAGE DAN MEDIA KOMUNIKASI SEBAGAI FAKTOR PENENTU KEPUTUSAN PEMBELIAN

Marketing

Penelitian ini bertujuan untuk menganalisis pengaruh brand image dan media komunikasi terhadap keputusan pembelian. Penelitian ini dilakuka...

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Nurul Marlisa, Nini Sumarni

Analisis Strategi Promosi Biro Perjalanan Haji dan Umrah di PT. Arabia (Cabang Pasaman) untuk Menarik Minat Masyarakat

Marketing

Intense competition among Hajj and Umrah travel agencies in the Pasaman region, limited human resources, and the suboptimal use of social media have e...

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Rada Febrianti, M. Afuan, Deni Saputra

Pengaruh Interaksi Live Streaming TikTok dan Diskon Khusus terhadap Loyalitas Konsumen melalui Kepuasan Pelanggan sebagai Variabel Intervening

Marketing

Although the growth of live commerce through TikTok has expanded the ways consumers obtain information, interact with sellers, and respond to promotio...

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Aura Ashfahani, Vici Syahril Chairani

Pengaruh Electronic Word of Mouth terhadap Keputusan Pembelian Sunscreen Wardah di Shopee pada Mahasiswi Program Studi Tata Rias dan Kecantikan FPP UNP

Marketing

Although online reviews, ratings, and comments are increasingly used as sources of information when purchasing beauty products, the role of electronic...

Review:

This study provides a timely and relevant investigation into the influence of electronic word of mouth (e-WOM) on consumer purchase decisions, specifi...

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Hennia Azzahra, Harfandi

Strategi Marketing dalam Meningkatkan Market Share Produk Tabungan Wadi’ah, di PT BPRS Mentari Pasaman Saiyo Siswa Kelas VIII SMPN 7 Bukittinggi

Marketing

Although marketing strategies for increasing the market share of wadi’ah savings products at Sharia Rural Banks have been widely studied, research spe...

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Ulinnuhha Arga Febrika, Wahyu Setiawan

Pengaruh Digital Marketing dan Service Quality terhadap Repurchase Intention melalui Customer Experience pada Coffee Nako di Kota Semarang

Marketing

The rapid development of the coffee shop industry in Indonesia has intensified competition and encouraged business operators to retain customers throu...

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Teddy Saputra, Fauzan Ramli, Muhamad Subhan

Daya Tarik Pasar Tradisional terhadap Konsumen di Dusun Pulau Musang Kabupaten Tebo

Marketing

Traditional markets continue to play an important role in meeting the needs of rural communities, but studies that specifically explain the factors sh...

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