Marketing Journals | Jurnal Online Page 2

This study aims to analyze the performance of the K-Means Clustering algorithm in market segmentation for Micro, Small, and Medium Enterprises (MSMEs)...

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This study, "Analisis Performa Algoritma K-Means Clustering untuk Segmentasi Pasar di UMKM," addresses a highly relevant and practical application of...

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Ela Widiantari Aritonang, Jeni Sukmal, M. Rusdi

Pengaruh Influencer Marketing dan Brand Image terhadap Minat Beli Produk Camille Beauty pada Mahasiswa Fakultas Ekonomi Universitas Al Washliyah Labuhan Batu

Marketing

This research aims to analyze the influence of influencer marketing and brand image on the purchase intention of Camille Beauty products among student...

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This research paper provides a focused examination of critical factors influencing consumer purchase intention within the beauty product market. Speci...

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Fitri Yani Harahap, Basyarul Ulya, Midrawati Hasibuan

Pengaruh Harga dan Kemudahan Bertransaksi terhadap Minat Konsumen Menggunakan QRIS pada Warung Nasgor Mas Adi di Jalan Veteran Rantauprapat

Marketing

This research aims to find out whether the perceived usefulness of QRIS and the convenience of QRIS have a significant effect on the efficiency of dig...

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This study investigates the factors influencing the adoption of QRIS at a specific fried rice stall, aiming to understand the impact of perceived usef...

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Mira Meilia Marka, Mia Ajeng Alifiana, Akh Sohibi

Pengembangan Strategi Branding pada UMKM Kue Kering di Kabupaten Kudus

Marketing

Sosialisasi dan pendampingan branding berperan penting dalam membantu UMKM memberikan identitas produk yang dihasilkan, sehingga dapat meni...

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This manuscript outlines a pertinent project focused on enhancing the branding capabilities of Micro, Small, and Medium Enterprises (MSMEs), specifica...

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Dewi Purnamasari, Sri Widayati, Jumrianto Jumrianto, Akhmad Nayazik

Pelatihan Strategi Live Streaming Pada Aplikasi TikTok

Marketing

Era globalisasi perkembangan teknologi digital semakin meningkat. Media promosi bisa menggunakan aplikasi TikTok dimana aplikasi ini sudah...

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This abstract presents a highly relevant and timely community engagement initiative focused on equipping the youth of Desa Sawangan with practical ski...

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Adhi Widyakto, Edy suryawardana, susanto susanto, sugeng Riyanto

Pendampingan UMKM Kelurahan Sendangmulyo, Kecamatan Tembalang, Kota Semarang, Melalui Pemasaran Digital

Marketing

Tujuan kegiatan pengabdian masyarakat ini yaitu untuk membantu meningkatkan penjualan bagi UMKM di Kelurahan Sendangmulyo yang terdampak pa...

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This abstract presents a timely and highly relevant community service initiative focused on supporting Micro, Small, and Medium Enterprises (UMKM) in...

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Edy Mulyantomo, Dian Triyani, Wawan Setiawan

Literasi Digital Untuk Menentukan Strategi Pemasaran Pada Pelaku Umkm Di Kecamatan Mranggen Kabupaten Demak

Marketing

Kegiatan pengabdian kepada masyarakat pada kelompok Forum UMKM di kecamatan Mranggen Kabupaten Demak dengan tema Literasi Digital Untuk Men...

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The submitted work, titled "Digital Literacy for Determining Marketing Strategies for MSME Actors in Mranggen District, Demak Regency," presents a val...

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Adhi Widyakto, Edy Suryawadana, Susanto, Sugeng Rianto

Pendampingan UMKM Kelurahan Wonodri, Kecamatan Semarang Selatan, Kota Semarang, Melalui Pemasaran Digital

Marketing

Tujuan kegiatan pengabdian masyarakat ini yaitu untuk membantu meningkatkan penjualan bagi UMKM di Kelurahan Wonodri yang Mengalami Penurun...

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This community service report details an initiative to assist Micro, Small, and Medium Enterprises (MSMEs) in Wonodri Village, Semarang City, through...

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Yeremia Wijayanto, Prono Ardoko, Pamungkas Hapsari

Literasi Digital Untuk Purna Karya: Pemanfaatan Gadget Sebagai Media Promosi Dan Pemasaran Di Era Digital Di Kampung Poncowolo Semarang

Marketing

Kegiatan pengabdian ini dilatarbelakangi oleh kebutuhan akan pemberdayaan ekonomi purna karya di Kampung Poncowolo, Kelurahan Pindrikan Lor...

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This abstract outlines a highly relevant and timely community engagement initiative focused on enhancing digital literacy among retirees (purna karya)...

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The submitted work, titled "Edukasi Konsep Pemasaran Produk Kepada Peserta Forum UMKM Desa Brambang Kecamatan Karangawen Kabupaten Demak," outlines a...