Nanda Nanda, Lailatul Sa'dah

The Influence of Social Media, Brand Image and Location on the Decision to Stay at Imelda Hotel Kota Padang

Marketing

This study aims to determine the influence of social media, brand image and location on the decision to stay at imelda hotel in Padang city. The sampl...

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This study, titled "The Influence of Social Media, Brand Image and Location on the Decision to Stay at Imelda Hotel Kota Padang," addresses a highly r...

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Darman Darman, Devi Triana Rosa

The Effect Of The Implementation Of Customer Relationship Management, Increasing Experiental Marketing, And The Application Of Religiosity On The Loyalty Of Diversification Savings Customers Of Bank Nagari Syariah Olo Padang Branch

Marketing

This study aims to determine the influence of the Implementation of Customer Relationship Management, Increasing Experiental Marketing, and the Applic...

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This study provides an intriguing look into the drivers of customer loyalty within the specialized context of Islamic banking, specifically focusing o...

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David Malik, Yogi Rahmatulla

The Influence of Marketing Communication and Service Quality on the Satisfaction of Tourists of Air Manis Beach in Padang City, West Sumatra

Marketing

The problem in this study is how the influence of marketing communication and service quality on the satisfaction of tourists at Air Manis Beach in Pa...

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The manuscript investigates the critical factors of marketing communication and service quality influencing tourist satisfaction at Air Manis Beach in...

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Bonanchya Rampow Tallamma, Amir Jaya, Jerliyen Pramita Londong

The Influence of Brand Image, Brand Equity, and Influencers on Yamaha Motorcycle Purchase Decisions among University Students

Marketing

Previous research has reported mixed findings regarding the effectiveness of brand image and brand equity in shaping young consumers’ purchasing decis...

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Fajriyani Nur Fadlilah, Siti Zulaikha, Nanda Lismatiara Zubaid, Yan Putra Timur

MILLENNIALS AND TAKAFUL: INVESTIGATING PURCHASE INTENTION THROUGH EXTENDED THEORY OF PLANNED BEHAVIOR AND MULTI-GROUP ANALYSIS

Marketing

Introduction: This study aims to examine the mediating role of trust between religiosity and purchase intention, as well as to assess the influence of...

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Simon Suwanzy Dzreke, Semefa Elikplim Dzreke

The Algorithmic Canvas: On the Autopoietic Redefinition of STP in the Age of Strategic Resilience

Marketing

Traditional Segmentation, Targeting, and Positioning (STP) frameworks demonstrate significant deficiencies in unstable markets, with actual data revea...

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Biyati Ahwarumi, Akhmad Sirojudin Munir

Analisis Strategi Promosi dan Minat Beli Konsumen terhadap Batik Gedog Margomulyo, Kerek, Tuban

Marketing

Penelitian ini bertujuan untuk mengeksplorasi pengaruh strategi promosi terhadap minat beli konsumen Batik Gedog di Desa Margomulyo. Berdas...

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Kusdiyanto, Edy Purwo Saputro, Mabruroh, Dewi Probowati Setyaningrum

Digital Marketing and Global Marketing

Marketing

Global marketing and digital marketing are key in entering the competitive global market. Therefore, competitive advantage is important even though on...

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Novita Uki Hutami, Faisyal Faisyal, Reyra Humaera, Irfanun Nisa Tsalits Hantanty

From Sunrise Seekers to Village Experience Seekers: A Two Step Clustering Segmentation in Bromo Tengger Semeru National Park

Marketing

This study aims to identify domestic visitor segments in Bromo Tengger Semeru National Park (TNBTS), Indonesia, based on travel characteristics and co...

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Julia Khairunnisa, Nigar Pandrianto

Peran “Konten Makeover” pada Tiktok Rucas.co dalam Membangun Loyalitas Merek

Marketing

Tiktok is one of the most popular social media with total users ranking in the top four. Implementing a good strategy in promotional activities on Tik...

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