Rahayu Mahardika, Mohamad Rifqy Roosdhani

Peran Mediasi Gaya Hidup dan Kelompok Referensi dalam Keputusan Pembelian

Marketing

Perkembangan coffee shop menjadikan tempat ini tidak hanya sebagai ruang konsumsi, tetapi juga bagian dari gaya hidup dan interaksi sosial....

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Lady Faerrosa, Nanang Suryadi, Raditha Dwi Vata Hapsari

Green Marketing in Community-Based Tourism: Strategies, Responses,Sustainability Outcomes, and Theoretical Foundations

Marketing

This article reviews empirical studies on green marketing in community-based tourism (CBT), as it is often treated merely as a promotional...

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Fariz Hilman Perdana, Yuli Kartika Dewi, Cosmas Gatot Haryono

Personal Selling, Brand Image Dan Brand Trust Universitas Dalam Keputusan Studi Mahasiswa

Marketing

Study decisions at private universities are becoming increasingly complex because prospective students face many institutional choices, unc...

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Muhammad Rezza Aditya Pratama, Mulyana

PENGARUH SOCIAL MEDIA MARKETING DAN EMAIL MARKETING TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN CUSTOMER TRUST SEBAGAI VARIABEL MEDIASI

Marketing

The rapid development of technology and changes in consumer behavior have encouraged retail companies to adopt digital marketing as a prima...

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Indah Wahyu Sulistiyani, Wahyu Setiawan

PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KUALITAS PRODUK DAN PENGALAMAN BELANJA TERHADAP LOYALITAS PELANGGAN

Marketing

Penelitian ini dilatarbelakangi oleh menurunnya loyalitas pelanggan pengguna smartphone Samsung di Kota Semarang, yang dipengaruhi oleh men...

Review:

This paper presents a timely investigation into the declining loyalty of Samsung smartphone users in Semarang, a phenomenon attributed to intense mark...

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Nurfadillah Anton, A Alwansyah, Edil Nurdin, Junaedi Junaedi, M. Indra Cahyadi

The Integrated Marketing Strategy in the Digital Age: Aligning Online and Offline Channels

Marketing

Dalam era digital yang terus berkembang, pentingnya menyelaraskan kanalpemasaran online dan offline menjadi krusial bagi keberhasilan strat...

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Dilawatil Hikmah, Meikol Benned

Penerapan Strategi Pemasaran Dalam Upaya Meningkatkan Minat Pengguna Jasa Pada Usaha Dekorasi Akaya Tent And Décor

Marketing

Jasa dekorasi pernikahan Akaya Tent and Décor berfokus pada strategi pemasaran digital melalui instagram. Strategi pemasaran yang efektif akan meningk...

Review:

This paper addresses a highly relevant topic in contemporary business: the application of marketing strategies, specifically digital marketing via Ins...

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Anik Sofiatun Amanah, Zainal Zawir Simon

The Effect of Pricing Strategy, Promotion, and Online Reviews on Consumer Purchasing Decisions: An Empirical Study

Marketing

The rapid growth of digital commerce has intensified competition among online sellers, requiring businesses to understand the factors that influence c...

Review:

This study tackles a highly relevant and timely topic concerning the drivers of consumer purchasing decisions within the rapidly expanding digital com...

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John Fraim

Cool Scripts: Creating Participation & Popularity

Marketing

Cool Scripts: Creating Participation & Popularity

Review:

The submission, titled "Cool Scripts: Creating Participation & Popularity," presents a fascinating and potentially highly relevant topic for contempor...

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Andreina Nancy Tjoantara, I Gst. A. Kt. Gd. Suasana

The Influence of Brand Love, E-Word of Mouth, and Service Quality on Dailylouisbella's Repurchase Intention in Jakarta

Marketing

Increasingly fierce business competition has caused Dailylouisbella, an online shop selling creative products, to experience a decline in sales, indic...

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