Marketing Journals | Jurnal Online Page 30

Pertumbuhan pesat aktivitas belanja online mendorong perusahaan e-commerce untuk memahami perilaku konsumen, khususnya dalam mengukur tingkat loyalita...

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This paper presents a timely and relevant study on classifying online consumer loyalty using the Random Forest algorithm. Given the rapid growth of e-...

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Mutiara Puspitasari, Roslina Roslina, Nuzul Inas Nabila

The Influence of Electronic Word of Mouth and Influencer Marketing on Purchase Intention of Facetology Skincare Products on TikTok: A Study on Generation Z in Bandar Lampung

Marketing

This study aims to determine the effect of Electronic Word of Mouth (E-WOM) and Influencer Marketing on the purchase intention of Facetology skinc...

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This study addresses a highly relevant and contemporary topic by investigating the influence of Electronic Word of Mouth (E-WOM) and Influencer Market...

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Anis Zohriah, Abdul Mu’in, Sonny Rohimat, Saad Al Faqih

The Dynamics of Educational Services Marketing in the Digital Era

Marketing

Marketing of educational services in the digital era has undergone a fundamental transformation due to shifts in prospective student behavior and incr...

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This paper, "The Dynamics of Educational Services Marketing in the Digital Era," addresses a highly pertinent and evolving subject: the profound trans...

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Timotius Sudyanto Rongi

Strategi Komunikasi Digital Wirausahawan Muda Dikota Kupang Dalam Membangun Brand Lokal Di Era Media Sosial

Marketing

Meningkatnya pemanfaatan media sosial oleh wirausahawan muda di Kota Kupang menjadi fenomena menarik dalam membangun merek lokal berbasis budaya. Pene...

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This paper, "Strategi Komunikasi Digital Wirausahawan Muda Dikota Kupang Dalam Membangun Brand Lokal Di Era Media Sosial," delves into a highly pertin...

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Tedy Firmansyah, Anin Ditto, Aryoni Ananta

Perancangan Media Promosi Brand T- shirt Galanthus Nivalis

Marketing

Perancangan media promosi Galanthus Nivalis bertujuan meningkatkan kesadaran merek dan daya saing di pasar lokal. Penelitian ini menggunakan metode ob...

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This paper presents a focused approach to designing promotional media for the local T-shirt brand, Galanthus Nivalis, with the clear objective of enha...

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Yoni Adani Aqilah, Tri Waluyo Prehantio

Pengaruh Viral Marketing Instagram Dan Celebrity Endoser Terhadap Minat Beli Produk Scarlet Whitening Pada Masyarakat Kecamatan Jagakarsa

Marketing

This research aimed to find out and analyze the influence of Instagram viral marketing and celebrity endorsers on the interest in purchasing Scarlett...

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This research paper addresses a highly relevant topic in contemporary marketing, exploring the influence of Instagram viral marketing and celebrity en...

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Yuhan Amirullah, Teguh Santoso

Pengaruh Kepercayaan Dan Kualitas Layanan Terhadap Kepuasan Pelanggan Erigo Official Store Di Aplikasi Shoppe (Studi Pada Pengguna Shoppe Di Institut Ilmu Sosial Dan Manajemen STIAMI)

Marketing

Consumer satisfaction is influenced by several factors such as trust and service quality. Some of the phenomena that exist in the Erigo Official Shop...

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This study investigates the critical factors of trust and service quality in influencing customer satisfaction, specifically within the context of the...

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Nihanda Adnika Fahsa, Suparman Suparman

Pengaruh Kualitas Pelayanan, Kepercayaan, Dan Harga Terhadap Kepuasan Pelanggan Raca Lele Di Tambun Utara

Marketing

This study investigated the impact of service quality, trust, and price on customer satisfaction in the culinary enterprise Raca Lele, located in Nort...

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The paper "Pengaruh Kualitas Pelayanan, Kepercayaan, Dan Harga Terhadap Kepuasan Pelanggan Raca Lele Di Tambun Utara" presents a focused investigation...

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Putra Andika, Krishantoro Krishantoro

Eksplorasi Pengalaman Nasabah Dalam Penggunaan Mobile Banking Wondr By BNI (Studi Kasus Nasabah BNI KCP Jatimakmur Bekasi)

Marketing

This study aimed to explore customer experiences in using the wondr by BNI mobile banking application at the Jatimakmur Sub-Branch Office (KCP), Bekas...

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This study aimed to explore customer experiences with the "wondr by BNI" mobile banking application, focusing specifically on users at the BNI KCP Jat...

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Roland Anggara Putra, Diana Prihadini

Analisis Strategi Integrated Marketing Communication Dalam Upaya Meningkatkan Volume Penjualan UMKM Gauri Shop Di Jakarta Timur

Marketing

This studi aims This study aims to determine and analyze the use of Integrated Marketing Communication (IMC) strategies, as well as identify inhibitin...

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The study, "Analisis Strategi Integrated Marketing Communication Dalam Upaya Meningkatkan Volume Penjualan UMKM Gauri Shop Di Jakarta Timur," addresse...