Marketing Journals | Jurnal Online Page 32

Pendampingan UMKM Kelurahan Wonodri, Kecamatan Semarang Selatan, Kota Semarang, Melalui Pemasaran Digital

Marketing

Tujuan kegiatan pengabdian masyarakat ini yaitu untuk membantu meningkatkan penjualan bagi UMKM di Kelurahan Wonodri yang Mengalami Penurun...

Review:

This community service report details an initiative to assist Micro, Small, and Medium Enterprises (MSMEs) in Wonodri Village, Semarang City, through...

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Yeremia Wijayanto, Prono Ardoko, Pamungkas Hapsari

Literasi Digital Untuk Purna Karya: Pemanfaatan Gadget Sebagai Media Promosi Dan Pemasaran Di Era Digital Di Kampung Poncowolo Semarang

Marketing

Kegiatan pengabdian ini dilatarbelakangi oleh kebutuhan akan pemberdayaan ekonomi purna karya di Kampung Poncowolo, Kelurahan Pindrikan Lor...

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This abstract outlines a highly relevant and timely community engagement initiative focused on enhancing digital literacy among retirees (purna karya)...

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Edy Mulyantomo, Dian Triyani, Wawan Setiawan, Muryanto Agus Nuswantoro

Edukasi Konsep Pemasaran Produk Kepada Peserta Forum UMKM Desa Brambang Kecamatan Karangawen Kabupaten Demak

Marketing

Kegiatan pengabdian kepada masyarakat pada kelompok Forum UMKM di Desa Brambang Kecamatan Karangawen Kabupaten Demak dengan tema Edukasi Ko...

Review:

The submitted work, titled "Edukasi Konsep Pemasaran Produk Kepada Peserta Forum UMKM Desa Brambang Kecamatan Karangawen Kabupaten Demak," outlines a...

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M. Rafsya Aditiya, Haris Budiyono, Esi Asyani Listyowati

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA PRODUK RUSBEEF GRILL HOUSE CIKARANG

Marketing

Rusbeef Grill House is a culinary business with a home service concept that sells raw materials for grill meat and shabu, namely beef slices, chicken...

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This paper examines the influence of the marketing mix on online purchasing decisions for Rusbeef Grill House Cikarang, a culinary business specializi...

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Siti Hajar, Christoporus Christoporus, Siti Yuliaty Chansa Arfah

PREFERENSI KONSUMEN TERHADAP PEMBELIAN BUAH JERUK SUNKIST IMPOR (STUDI KASUS PT BUMI NYIUR SWALAYAN KOTA PALU)

Marketing

Tujuan dari studi ini adalah untuk memahami pilihan konsumen terkait pembelian jeruk Sunkist impor (studi kasus di P. T. Bumi Nyiur Swalayan, Kota Pal...

Review:

This study, titled "PREFERENSI KONSUMEN TERHADAP PEMBELIAN BUAH JERUK SUNKIST IMPOR (STUDI KASUS PT BUMI NYIUR SWALAYAN KOTA PALU)," effectively addre...

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Irmayanti Irmayanti, Hadayani Hada, Made Krina Laksmayani

ANALISIS PEMASARAN CABAI RAWIT DI DESA TANDAIGI KECAMATAN SINIU KABUPATEN PARIGI MOUTONG

Marketing

Cabai rawit (Capsicum annum), komoditas hortikultura yang dibudidayakan secara luas digunakan secara ekstensif sebagai bumbu dapur oleh sebagian besar...

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This study provides a timely and relevant analysis of cayenne pepper marketing in Desa Tandaigi, Parigi Moutong, a critical horticultural commodity wi...

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Ananda Putri, Dafina Howara, Siti Yuliaty Chansa Arfah

MODEL PENERAPAN DIGITAL MARKETING DALAM MEMBANGUN BRAND AWARENESS UMKM LINDA DI KOTA PALU

Marketing

Penelitian ini bertujuan untuk mengetahui bagaimana model penerapan digital marketing dan kendala apa saja terkait model penerapan digital marketing d...

Review:

This paper offers a focused investigation into the digital marketing application model and associated constraints faced by UMKM Linda in building bran...

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I Wayan Ari Yudiana, Alimudin Laapo, Karlina Muhsin Tondi

STRATEGI PEMASARAN KERIPIK PISANG PADA INDUSTRI RUMAH TANGGA PASUNDAN DI KELURAHAN NUNU KECAMATAN TATANGA KOTA PALU

Marketing

Pemasaran merupakan elemen krusial dalam pengembangan usaha, termasuk pada industri rumah tangga seperti Keripik Pisang Pasundan di Kota Palu. Tujuan...

Review:

The submitted paper, "STRATEGI PEMASARAN KERIPIK PISANG PADA INDUSTRI RUMAH TANGGA PASUNDAN DI KELURAHAN NUNU KECAMATAN TATANGA KOTA PALU," addresses...

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Irwan Christanto Edy

Factors Shaping the Cognitive Dissonance of Online Consumers (Study of Fashion Products on Shopee in Indonesia)

Marketing

The study aims to determine the influence of websites on emotion-mediated and cognitive dissonance and moderated lifestyle and gender. The research us...

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The study addresses a highly relevant and contemporary issue by investigating cognitive dissonance among online consumers of fashion products, specifi...

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Putri Nilam Kencana, Ngadino Surip Diposumarto, Yuary Farradia

The Influence of Market Orientation and Product Innovation on the Marketing Performance of Fashion SMEs in South Tangerang City

Marketing

The purpose of this study is to investigate how product innovation and market orientation affect the marketing performance of fashion SMEs in South Ta...

Review:

The study titled "The Influence of Market Orientation and Product Innovation on the Marketing Performance of Fashion SMEs in South Tangerang City" add...