Hilmy Aliriad, Mohammad Tsaqibul Fikri, Ifa Khoiria Ningrum, M Choirul Sandi, Faiz Ardiansyah

PELATIHAN DIGITAL MARKETING UNTUK MEMBERDAYAKAN UMKM DI DESA JIPANG

Introduction

Pelatihan digital marketing untuk memberdayakan umkm di desa jipang. UMKM Desa Jipang diberdayakan melalui pelatihan digital marketing. Tingkatkan pemahaman media sosial, strategi pemasaran online, dan penjualan untuk pertumbuhan ekonomi lokal.

Abstract

Pengabdian kepada masyarakat dilaksanakan untuk merespons tantangan digitalisasi yang dihadapi oleh UMKM di Desa Jipang, yang memerlukan peningkatan kapasitas dalam memanfaatkan teknologi pemasaran digital. Tujuan kegiatan ini adalah memberikan pelatihan digital marketing guna memberdayakan UMKM agar mampu meningkatkan daya saing dan pemasaran produk secara lebih luas. Kegiatan pelatihan melibatkan 20 pelaku UMKM sebagai mitra, yang mengikuti secara tatap muka melalui metode penyuluhan, simulasi, dan praktik langsung. Data dikumpulkan melalui observasi dan wawancara untuk mengevaluasi pemahaman dan dampak pelatihan. Hasilnya menunjukkan peningkatan signifikan pada pemahaman peserta terhadap konsep digital marketing, pengelolaan media sosial, dan strategi pemasaran online, dengan beberapa UMKM mulai menerapkan pengetahuan yang diperoleh untuk meningkatkan penjualan. Kesimpulannya, pelatihan digital marketing ini berhasil memberdayakan UMKM di Desa Jipang dengan memberikan pengetahuan dan keterampilan yang relevan, yang berpotensi mendukung pertumbuhan ekonomi lokal.

Review

This community service (Pengabdian kepada Masyarakat - PPM) paper presents a highly relevant and timely initiative addressing the critical need for digital marketing skills among MSMEs in Jipang Village. The stated objective of empowering UMKM to enhance competitiveness and market reach through digital marketing training is clear and directly responsive to contemporary economic challenges. The methodology, involving face-to-face sessions incorporating penyuluhan (instruction), simulation, and direct practice, demonstrates a commendable practical approach designed to maximize participant engagement and skill acquisition. The focus on local economic growth through digitalization is a significant strength of this work. The abstract outlines a method of data collection primarily through observation and interviews with 20 UMKM participants, which is suitable for an initial impact assessment. The reported findings, indicating a "significant increase" in participants' understanding of digital marketing concepts, social media management, and online marketing strategies, along with some UMKM beginning to apply the knowledge to boost sales, are positive. However, for future iterations or publications, the authors could benefit from providing more specific quantitative metrics to substantiate claims of "significant increase" and "improved sales." Details on the pre- and post-training assessment methods, beyond general observation and interviews, would strengthen the evidence base. Furthermore, a brief discussion of any challenges encountered during the training or initial implementation by the UMKM, and how these were addressed, would add valuable practical insights. In conclusion, this community service project successfully achieved its aim of providing relevant digital marketing knowledge and skills to UMKM in Desa Jipang, effectively empowering them in the digital sphere. The initiative has clear potential to foster local economic development. To further enhance the impact and academic contribution, future work could explore the long-term sustainability of these newfound skills, document specific success stories with detailed sales data, or investigate the expansion of training to cover more advanced digital marketing tools and analytics. Overall, this paper represents a valuable contribution to the literature on community empowerment and digital inclusion for MSMEs.

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