Ihdina Gustina, Bambang Sutejo

The Influence of Facilities, Company Image and Customer Perceptions on Purchasing Decisions in Using PT Expedition Services. Eight Primary Oceans

Introduction

The influence of facilities, company image and customer perceptions on purchasing decisions in using pt expedition services. Eight primary oceans. Explore how facilities, company image, and customer perceptions influence purchasing decisions for PT Delapan Samudera Pratama's expedition services. Get key insights.

Abstract

This study aims to determine the effect of Facilities, Company Image and Customer Perception on Decision of Buyers at PT. Delapan Samudera Pratama. The population in this research is the consumer from PT. Delapan Samudera Pratama as much as 2,496 respondent. The technique of determining the number of samples used in this study is the Slovin formula and totaling 96 respondents. The results of the analysis show that the Facilities partially has no effect on Decision of Buyers at PT. Delapan Samudera Pratama. The results showed that Company Image and Customer Perception partially have a positive and significant effect on Decision of Buyers at PT. Delapan Samudera Pratama. The results showed that Facilities, Company Image and Customer Perceptions simultaneously have a positive and significant effect on Decision of Buyers at PT. Delapan Samudera Pratama. The results of this study are supported by the value of R Square which mean Facilities, Company Image and Customer Perceptions can explain decisions of buyer and the remaining is influenced by other variables outside of this study such as price, and service quality.

Review

This study investigates the distinct and combined influences of facilities, company image, and customer perception on purchasing decisions within the context of PT. Delapan Samudera Pratama's expedition services. Utilizing a quantitative approach, the research drew a sample of 96 respondents from a total consumer population of 2,496, employing the Slovin formula for sample size determination. The findings indicate that while facilities, when considered in isolation, did not significantly impact buyer decisions, both company image and customer perception individually exerted a positive and significant effect. Importantly, the combined effect of all three variables simultaneously demonstrated a positive and significant influence on purchasing decisions, with the R-Square value suggesting their explanatory power while acknowledging the role of external factors like price and service quality. From a methodological standpoint, the study clearly defines its population and sampling technique, lending transparency to the data collection process. The identification of company image and customer perception as significant drivers aligns with established theories in consumer behavior and service marketing. However, the abstract's finding that facilities *partially* have no effect is intriguing and warrants deeper exploration within the full paper to understand the underlying reasons or specific aspects of facilities that might contribute to this outcome. Given the focus on a single company, the direct generalizability of these specific findings, particularly concerning facilities, to the broader expedition services industry may be limited without further comparative analysis. Overall, this research offers valuable insights for PT. Delapan Samudera Pratama, highlighting critical areas for strategic focus to enhance customer purchasing decisions. The strong influence of company image and customer perception underscores the importance of intangible assets and relationship management in service industries. The acknowledged limitation regarding external variables like price and service quality not only points to the study's scope but also naturally opens avenues for future research. Expanding on these additional factors, or replicating the study across diverse expedition service providers, could further enrich our understanding of purchasing drivers in this sector and enhance the applicability of these findings.

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