Rio Septa Nugraha Pamungkas, Faizal Hamzah

Pengaruh Harga, Fasilitas dan Aksesibilitas terhadap Keputusan Berkunjung Wisatawan ke Destinasi Wisata Gunung Puntang

Introduction

Pengaruh harga, fasilitas dan aksesibilitas terhadap keputusan berkunjung wisatawan ke destinasi wisata gunung puntang. Teliti pengaruh harga, fasilitas, & aksesibilitas pada keputusan wisatawan mengunjungi Gunung Puntang. Harga negatif, fasilitas & akses positif, menentukan 97.9% pilihan destinasi wisata.

Abstract

Tourism plays a crucial role as a key sector supporting Indonesia's economic growth, particularly in West Java Province, home to a variety of attractive destinations. Mount Puntang, known for its natural beauty and rich historical significance, is one such destination. This study aims to analyze the influence of price, facilities, and accessibility on tourists' decisions to visit Mount Puntang. This study used a quantitative approach, involving 100 respondents selected using the Slovin formula from a visitor population of 131,452 in 2023. Data were collected through a questionnaire assessing the influence of three main variables: price, facilities, and accessibility on visiting decisions. The results showed that price had a significant negative influence on visiting decisions. This means that the higher the price offered, the less interest tourists would have in visiting. Conversely, the available facilities and accessibility to Mount Puntang showed a significant positive influence. This indicates that the better the facilities provided and the easier it is to access the location, the greater the interest tourists would have in visiting. The coefficient of determination (R²) test showed that price, facilities, and accessibility together influenced 97.9% of tourist decisions, while other factors only influenced 2.1%. These findings underscore the importance of adapting more competitive pricing strategies, improving facilities, and facilitating transportation access to increase tourist interest in visiting Mount Puntang. Therefore, to attract more tourists, destination managers must focus on improving the quality of facilities and accessibility and optimizing pricing strategies to suit the capabilities of the target market, especially tourists who prefer destinations with value beyond just natural beauty. Furthermore, it is crucial for destination managers to pay attention to promotional factors that can influence tourist decisions.

Review

This study, "Pengaruh Harga, Fasilitas dan Aksesibilitas terhadap Keputusan Berkunjung Wisatawan ke Destinasi Wisata Gunung Puntang," addresses a highly relevant topic within tourism studies, particularly for destination management in developing economies like Indonesia. The clear objective to analyze the influence of price, facilities, and accessibility on tourist visiting decisions to Mount Puntang is well-defined and pertinent given the destination's natural beauty and historical significance. The research employs a quantitative approach, utilizing a survey of 100 respondents drawn from a substantial visitor population, which provides a reasonable basis for statistical analysis, allowing for generalizable insights within the studied context of West Java. The findings are clearly presented and offer distinct insights into tourist behavior at Mount Puntang. A significant negative relationship was identified between price and visiting decisions, indicating that competitive pricing strategies are crucial to avoid deterring potential tourists. Conversely, both facilities and accessibility were found to have a significant positive influence, underscoring their importance in attracting and retaining visitors. The high coefficient of determination (R² = 97.9%) suggests that these three factors collectively explain a substantial portion of tourist visiting decisions, lending strong empirical support to the study's conclusions. These results directly inform the practical recommendations for destination managers, emphasizing improvements in infrastructure and access while optimizing pricing. The study's strength lies in its clear articulation of key factors influencing tourist choices and its immediate practical applicability for Mount Puntang. The findings are robust and provide actionable insights for destination managers seeking to enhance visitor numbers, specifically regarding pricing strategies, facility upgrades, and transportation access. While the study effectively quantifies the impact of the chosen variables, future research could delve deeper into *specific* types of facilities or *detailed* accessibility challenges (e.g., road conditions, public transport options) to provide even more granular recommendations. The concluding remark about the importance of promotional factors is a valuable addition, suggesting a direction for future research to complement the current findings and offer a more holistic understanding of tourist decision-making in the region. This research thus contributes significantly to the understanding of destination competitiveness in natural heritage sites within Indonesia.

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