Marketing Journals | Jurnal Online Page 29

Marketing Communication Strategy on Instagram Social Media @ninetynine.indo in Increase Brand Awareness

Marketing

This study aims to discover Ninetynine's marketing communication strategy for increasing Brand Awareness through Instagram social media @ni...

Review:

This study addresses a highly relevant and contemporary topic concerning marketing communication strategies on Instagram to enhance brand awareness, u...

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Fani Agung Mulyani

Utilizing Storytelling As A Persuasive Communication Technique In The Branding Of HMNS Perfume Products

Marketing

In the competitive marketing sector, companies are realizing more and more how important narrative is as a means of developing close emotio...

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The paper, "Utilizing Storytelling As A Persuasive Communication Technique In The Branding Of HMNS Perfume Products," addresses a highly pertinent top...

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Abyan Nurfikri Muhammad, Kurniawaty Iskandar

Digital Content Marketing as Business Strategy for Japanese Video Game Company in the Network Society

Marketing

This study examines how CapCom, a company in the Japanese video game industry, increased its sales through digital content marketing. Japan...

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This study endeavors to explore the efficacy of digital content marketing as a business strategy for CapCom, a prominent Japanese video game company,...

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Ovigeria Subroto Sinaga, Adelia Rahmawati, Abid Adnan At Thohiry

Strategi Pemasaran Digital Melalui Media Sosial Dan Inovasi Kemasan Bagi Umkm “Pawon Cilik Mama Wendeeeh” Di RT. 56 Kelurahan Gunung Sari Ilir, Balikpapan

Marketing

Field Work Practice (PKL) or also known as Innovation Development (PI) is a service activity of STIE Madani Balikpapan students to the community, espe...

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This paper outlines a commendable initiative focused on empowering Micro, Small, and Medium Enterprises (MSMEs) through practical digital marketing an...

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Alexander Jason, Fahmi Arif Kurnia Rahman, Rafif Sagita Nugraha

Digitalisasi Pemasaran Bisnis Cuci Sepatu Vins Cleaning Station

Marketing

UMKM Vins Cleaning Station adalah pelopor layanan cuci sepatu di Purwokerto yang menghadapi tantangan dalam meningkatkan visibilitas digital, memaksim...

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This paper, "Digitalisasi Pemasaran Bisnis Cuci Sepatu Vins Cleaning Station," presents a timely intervention study addressing the critical need for d...

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Endah Kusumaningrum, Yunita Rusmawati, Fitri Maesaroh

Pendampingan Peningkatan Pemasaran Produk Celana Khitan Melalui Media Online pada UMKM CV Arlingga Medica

Marketing

Marketing assistance activities are one of the strategic efforts to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the...

Review:

The paper titled "Pendampingan Peningkatan Pemasaran Produk Celana Khitan Melalui Media Online pada UMKM CV Arlingga Medica" presents a study focused...

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Prita Prasetya, Mukhamad Najib

Integrated Analysis of Sustainable Marketing Research with Bibliometric Insights and Theoretical Framework Development

Marketing

The purpose of this study is to develop a conceptual framework for sustainable marketing by conducting a bibliometric analysis to identify publication...

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This study presents a timely and pertinent exploration into the rapidly evolving field of sustainable marketing, aiming to synthesize existing knowled...

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Nugrahani Puspa Wardhani, Ratna Roostika

The Influence of Electronic Word of Mouth on Purchase Intention of Somethinc Products in E-Commerce Marketplace Category

Marketing

The rapid growth of e-commerce and digital marketing has significantly influenced consumer purchasing decisions, particularly through Electronic Word...

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This study thoroughly investigates the intricate influence of Electronic Word of Mouth (eWOM) on consumer purchase intention, specifically focusing on...

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Ni Putu Ari Krismajayanti, Made Ratih Nurmalasari, Putu Putri Prawitasari, Ida Ayu Putu Megawati

Minat Beli Konsumen: Antara Tren, Gaya dan Kebutuhan Pada Produk Fashion

Marketing

The phenomenon of fashion consumption among Generation Z reflects a shift in the functionof clothing from a basic necessity to a symbol of identity an...

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The submitted manuscript, "Minat Beli Konsumen: Antara Tren, Gaya dan Kebutuhan Pada Produk Fashion," addresses a highly relevant and timely topic con...

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Fathorrozi Ariyanto, Doni Ferdiansyah, Aang Kisnu Darmawan

Pemodelan Strategi Pemasaran Digital untuk Wisata Bahari Berkelanjutan dengan Pendekatan SWOT-AHP dan Porter's Five Forces Model

Marketing

This study aims to develop a sustainable digital marketing strategy model for marine tourism in Indonesia. The SWOT-AHP approach is used to identify a...

Review:

This study, "Pemodelan Strategi Pemasaran Digital untuk Wisata Bahari Berkelanjutan dengan Pendekatan SWOT-AHP dan Porter's Five Forces Model," addres...