Marketing Journals | Jurnal Online Page 31

The intense competition in the footwear industry in Tanah Abang requires producers to understand the factors that influence consumer purchasing decisi...

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This study provides a focused investigation into the critical factors influencing consumer purchasing decisions within a highly competitive market. By...

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Yuli Evitha, Dwi Putri Amalliah

Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Ac Daikin Pt. Mitra Indo Teknik

Marketing

In the air conditioning industry, business face intense competition in terms of both pricing and product quality. The sales instability observed at Pt...

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This study, "Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Ac Daikin Pt. Mitra Indo Teknik," addresses a highly relevant issue withi...

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Dinda Ayu Widia Safitri

Analisis SWOT sebagai Strategi Pemasaran Pupuk Organik Cair dari Limbah Dapur (Kulit Buah) di Kelurahan Urangagung, Kabupaten Sidoarjo

Marketing

Currently, UMKM have become a special focus for the government, with strong support for their development. The community in Urangagung Village, Sidoar...

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This paper addresses a highly relevant topic concerning the development of Micro, Small, and Medium Enterprises (UMKM) in Indonesia, specifically focu...

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Muhammad Afrizal, Ilham Saputra, Riyan Satria, Rahmaddeni Rahmaddeni

Analisis Performa Algoritma K-Means Clustering untuk Segmentasi Pasar di UMKM

Marketing

This study aims to analyze the performance of the K-Means Clustering algorithm in market segmentation for Micro, Small, and Medium Enterprises (MSMEs)...

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This study, "Analisis Performa Algoritma K-Means Clustering untuk Segmentasi Pasar di UMKM," addresses a highly relevant and practical application of...

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Ela Widiantari Aritonang, Jeni Sukmal, M. Rusdi

Pengaruh Influencer Marketing dan Brand Image terhadap Minat Beli Produk Camille Beauty pada Mahasiswa Fakultas Ekonomi Universitas Al Washliyah Labuhan Batu

Marketing

This research aims to analyze the influence of influencer marketing and brand image on the purchase intention of Camille Beauty products among student...

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This research paper provides a focused examination of critical factors influencing consumer purchase intention within the beauty product market. Speci...

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Fitri Yani Harahap, Basyarul Ulya, Midrawati Hasibuan

Pengaruh Harga dan Kemudahan Bertransaksi terhadap Minat Konsumen Menggunakan QRIS pada Warung Nasgor Mas Adi di Jalan Veteran Rantauprapat

Marketing

This research aims to find out whether the perceived usefulness of QRIS and the convenience of QRIS have a significant effect on the efficiency of dig...

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This study investigates the factors influencing the adoption of QRIS at a specific fried rice stall, aiming to understand the impact of perceived usef...

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Mira Meilia Marka, Mia Ajeng Alifiana, Akh Sohibi

Pengembangan Strategi Branding pada UMKM Kue Kering di Kabupaten Kudus

Marketing

Sosialisasi dan pendampingan branding berperan penting dalam membantu UMKM memberikan identitas produk yang dihasilkan, sehingga dapat meni...

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This manuscript outlines a pertinent project focused on enhancing the branding capabilities of Micro, Small, and Medium Enterprises (MSMEs), specifica...

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Dewi Purnamasari, Sri Widayati, Jumrianto Jumrianto, Akhmad Nayazik

Pelatihan Strategi Live Streaming Pada Aplikasi TikTok

Marketing

Era globalisasi perkembangan teknologi digital semakin meningkat. Media promosi bisa menggunakan aplikasi TikTok dimana aplikasi ini sudah...

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This abstract presents a highly relevant and timely community engagement initiative focused on equipping the youth of Desa Sawangan with practical ski...

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Adhi Widyakto, Edy suryawardana, susanto susanto, sugeng Riyanto

Pendampingan UMKM Kelurahan Sendangmulyo, Kecamatan Tembalang, Kota Semarang, Melalui Pemasaran Digital

Marketing

Tujuan kegiatan pengabdian masyarakat ini yaitu untuk membantu meningkatkan penjualan bagi UMKM di Kelurahan Sendangmulyo yang terdampak pa...

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This abstract presents a timely and highly relevant community service initiative focused on supporting Micro, Small, and Medium Enterprises (UMKM) in...

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The submitted work, titled "Digital Literacy for Determining Marketing Strategies for MSME Actors in Mranggen District, Demak Regency," presents a val...