Joshua N Diva L Latumakulita

Optimasi Brand Engagement Flower Advisor melalui Desain Komunikasi Visual di Instagram

Marketing

Penelitian ini bertujuan mengoptimalkan brand engagement Flower Advisor (FA) melalui perancangan strategi komunikasi visual di platform Instagram. Met...

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This paper, "Optimasi Brand Engagement Flower Advisor melalui Desain Komunikasi Visual di Instagram," presents a well-structured investigation into en...

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Radhissa Rifka Arcelia, Budi Santoso

Marketing Communication Strategy @Jessiebeauty.id Via Tiktok

Marketing

This study aims to examine the marketing communication strategies employed by the local cosmetic brand @jessiebeauty.id through the TikTok platform. I...

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Nurul yuyu Mutmainnah, Abd Rahim, Najamuddin Najamuddin

Determinants of Impulsive Buying Behavior among Millennials and Generation Z

Marketing

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This manuscript, titled "Determinants of Impulsive Buying Behavior among Millennials and Generation Z," proposes a highly relevant and timely investig...

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Muhammad Richie Azman, Tri Nugraha Basri Putra, Rakhmawati Purba, Victor Victor

Pengaruh Media Sosial Instagram, Lokasi Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Kawan Kofie Tebing Tinggi

Marketing

This study aims to determine the Influence of Instagram Social Media, Location and Price Perception on Purchasing Decisions at Kawan Kofie in Tebing T...

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This study investigates the influence of Instagram social media, location, and price perception on purchasing decisions at Kawan Kofie in Tebing Tingg...

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Yuni Andri Ekawati, Fuji Asih Aini, Tania Dwinov

Peran Viral Marketing dan Electronic Word of Mouth (E-WOM) dalam Membentuk Minat Beli Konsumen Pizza Miukara di Kota Tebing Tinggi

Marketing

This study aims to determine the influence of the role of Vital Marketing, and Electronic Word of Mouth (E-WOM) in shaping the Purchase Interest of Mi...

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This study presents a relevant investigation into the mechanisms of consumer purchase interest within a specific market context. The research aims to...

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Rizki Wulanita Batubara, Aisyka Anindy Yusuf

Peran Media Sosial Dalam Meningkatkan Daya Saing Coffe Shop

Marketing

This article examines the role of social media in increasing the competitiveness of coffee shops in Indonesia, with a case study on Kopi Kenangan. The...

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Lisa S. McNeill, Khaled Ibrahim

Can Promoting Fashion Innovativeness Move Traditional Luxury Consumers Toward More Sustainable Fashion Behaviours?

Marketing

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Lise Magnier, Charlotte Kobus, Vivian Tunn

Perceptions of sacrifice in the pursuit of sufficient consumption

Marketing

This study investigates the role of perceived sacrifice in the adoption of behaviours of sufficiency in clothing consumption. With the urgent need to...

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Karthik Krishnan, Arunima Rana

Behind the Stars

Marketing

The rapid growth of e-commerce and technological advancements has amplified the production of electronic waste (E-waste). Refurbished products offer a...

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"Behind the Stars" presents a timely and crucial investigation into consumer behavior concerning refurbished products, a critical area given the escal...

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Dinda Indah Saputri, Irawan Randikaparsa, Herni Justiana Astuti, Fatmah Bagis

The Influence of E-WOM, Hedonic Shopping, Sales Promotion, and FOMO on Glad2Glow at Shopee

Marketing

This study examines the effect of Electronic Word of Mouth (E-WOM), Hedonic Shopping, Sales Promotion, and Fear of Missing Out (FOMO) on impulse buyin...

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This study, "The Influence of E-WOM, Hedonic Shopping, Sales Promotion, and FOMO on Glad2Glow at Shopee," tackles a highly relevant topic in the evolv...

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