Andreina Nancy Tjoantara, I Gst. A. Kt. Gd. Suasana

The Influence of Brand Love, E-Word of Mouth, and Service Quality on Dailylouisbella's Repurchase Intention in Jakarta

Introduction

The influence of brand love, e-word of mouth, and service quality on dailylouisbella's repurchase intention in jakarta. Discover how brand love, e-WOM, and service quality drive repurchase intention for Dailylouisbella online shop in Jakarta. This study confirms their significant positive impact, offering key marketing insights.

Abstract

Increasingly fierce business competition has caused Dailylouisbella, an online shop selling creative products, to experience a decline in sales, indicating challenges in maintaining repurchase intention. This study aims to analyze the influence of brand love, e-word of mouth, and service quality on Dailylouisbella’s repurchase intention in Jakarta. This study uses an associative research design with a quantitative approach. Data were distributed through an online questionnaire to 90 Dailylouisbella consumer respondents on Shopee using a non-probability sampling technique using a purposive sampling method. Data analysis used multiple linear regression with SPSS software. The results showed that brand love, e-word of mouth, and service quality have a positive and significant influence on repurchase intention with a significance value of <0,05. This indicates that 66 percent of consumer repurchase intention is influenced by high brand love, positive e-word of mouth, and good service quality. Dailylouisbella is advised to strengthen good relationships with consumers, optimize online reviews, and improve service quality to encourage repurchase intention.

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