Nabila Nur Aini Nabila, Hannan Az-zahra Hanna, Muhammad Rizky Wisnuwardhana, Salsabila Husna Dewanda, Ahmad Satrio Jati, Dwi Prasetyo

A Optimizing the Role of Content Creators in Building Public Engagement for the Ramadan Campaign LAZISMU East Java

Marketing

In the midst of an overwhelming digital surge, the success of philanthropic campaigns heavily relies on how messages are crafted to resonate with both...

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Lala Hucadinota Ainul Amri, Muhammad Taali, Fredy Susanto, Allya Rahmanda Adhatul Jana, Rusmadiah Anwar

Utilization of Social Media to Support Digital Marketing in Village Communities and Village MSMEs

Marketing

Utilizing social media is crucial in supporting digital marketing for Community Groups (Pokmas) and Micro, Small, and Medium Enterprises (M...

Review:

This community service report addresses a highly relevant and timely topic concerning the digital transformation challenges faced by rural communities...

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Ninis Umnastuti, Dewi Puspitaningsih, Muhammad Arif Zikir Risky , Nurianah, Beni Sucipto, Lala Hucadinota Ainul Amri

Enchancing SMEs Competitiveness Through Business Legality (NIB) And Digital Marketing In Tembelang Village

Marketing

Microenterprises owned by housewives in Tembelang Village, Jombang Regency, considerable growth potential, however they remain constrained...

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Avienda Zahra Allia Kusuma, Sampurno Wibowo, Ati Mustikasari

Analisis Nano Influencer dan Short Video Tiktok untuk Meningkatkan Brand Awareness Usaha Mikro Kecil di Jawa Barat

Marketing

Perkembangan ekonomi digital menuntut Usaha Mikro Kecil (UMK) di Jawa Barat untuk beradaptasi dengan strategi pemasaran modern melalui platform media...

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Aditya Adam Varizky, Delmarrich Bilga Ayu, Rini Ganefwati

Analisis Strategi Komunikasi Pemasaran Brand Rucas Untuk Membangun Brand Awareness

Marketing

This study aims to analyze the marketing communication strategy of the RUCAS brand through social media and identify the implementation of advertising...

Review:

This study, "Analisis Strategi Komunikasi Pemasaran Brand Rucas Untuk Membangun Brand Awareness," addresses a highly relevant and contemporary topic c...

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Mochamad Zevazaky Langit, Khairani Ratnasari Siregar

The role of mobile commerce service quality in enhancing consumer loyalty: A strategic business perspective

Marketing

Background: The development of e-commerce in Indonesia shows significant growth, with the number of users predicted to continue to increase until 2029...

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Niken Ayu Rahmawati, Tony Wijaya, Agung Utama

Evolution of Customer Satisfaction, Delight, and Retention Drivers in the Service Industry: A Bibliometric Analysis

Marketing

Increasing dynamics of the global service industry require a shift in focus from mere customer satisfaction toward deeper emotional engagement and cus...

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Vera Selviana Adoe, Feba Dinova Dex Tovtora, Rini Hadiyati, Deni Adha Akbari, Dewi Rakhmawati

The Effect of Digital Capability and Market Orientation on Marketing Performance

Marketing

This study aims to examine the influence of digital competence and market orientation on marketing performance in Indonesia. In the era of...

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Eriza Fatmasabila Azis, Anita Reta Kusumawijayanti, Nur Syarifa Indah

Pemanfaatan Media Sosial Instagram dan TikTok sebagai Sarana Digital Branding MI Miftahul Huda 02 Papungan

Marketing

Praktik Kerja Lapangan ini bertujuan untuk mengetahui dan memahami pemanfaatan media sosial Instagram dan TikTok sebagai sarana digital bra...

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Arie Rachmat, Vivi Anggraini, Arifa Husna Amalia, Shafa Vania Putri

Strengthening Branding and Digital Marketing in Presto Balap Milkfish MSMEs as an Effort to Increase Product Added Value

Marketing

Guidelines Digital transformation in the micro, small, and medium enterprises (MSMEs) sector is a strategic need in facing market competiti...

Review:

This study addresses a highly pertinent issue concerning the digital transformation of Micro, Small, and Medium Enterprises (MSMEs), specifically focu...

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