Aniket Mishra

The Economics of Attention: YouTube’s Impact on Digital Purchasing Behavior

Marketing

This study explores YouTube’s role in shaping digital buying behavior within the attention economy, focusing on parasocial relations and co...

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Riska Ayu Pramesthi, Ayu Dita, Ilviana Ilviana

UPAYA PENINGKATAN DAYA JUAL SUSU KAMBING ETAWA SEGAR DENGAN DESAIN BRANDING DI DESA KALIWINING JEMBER

Marketing

Kegiatan pengabdian kepada masyarakat ini berfokus pada upaya peningkatan daya jual susu kambing etawa segar dengan desain branding di Desa Kaliwining...

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Aulia Ayu Pramesti, Ugy Soebiantoro, Virginia Mandasari

Pengaruh Kualitas Produk dan Online Customer Review Terhadap Keputusan Pembelian Produk Hand & Body Lotion Vaseline Gluta-Hya di Kota Surabaya

Marketing

Marketing plays a vital role in business success, where well-designed strategies such as high product quality and online customer reviews serve as a k...

Review:

This study offers a timely and relevant investigation into the critical factors influencing consumer purchasing decisions within the personal care mar...

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Rizky Amalia Amin, Ugy Soebiantoro, Virginia Mandasari

Pengaruh E-WOM dan Kualitas Produk Terhadap Keputusan Pembelian Cream Blush Wardah Colorfit di Kota Surabaya

Marketing

A major factor in Indonesia's booming cosmetics and beauty industry is people's increasing awareness of the power of makeup as a means of self-express...

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Nada Putri Priantina, Hurian Kamela

Pengaruh Pemahaman Pajak dan Transparansi Pajak Pemungutan Nilai Terhadap Kepuasan Pelanggan J&T Express Kota Bandung

Marketing

This study investigates how customer understanding of taxes and transparency of value-added tax (VAT) impact customer satisfaction in J&T Express...

Review:

This study offers a timely and relevant investigation into the impact of customer tax understanding and VAT transparency on customer satisfaction with...

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Fatimah Muthmainnah

ANALISIS FAKTOR PENENTU PURCHASE INTENTION PADA SOCIAL COMMERCE MENGGUNAKAN PENDEKATAN PRISMA DAN ANALISIS BIBLIOMETRIK

Marketing

Social commerce menjadi sarana utama konsumen dalam bertransaksi melalui platform media sosial interaktif. Efektivitasnya dalam membentuk p...

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Elsa Syahrika Salmaria, Sulistyowati Sulistyowati, Moh Firdaus Faiz Al’Ula, Siti Nurun Nadhifa

Peran Storytelling Influencer dalam Membangun Kepercayaan dan Citra Positif Produk Halal: Studi Kasus Fadil Jaidi

Marketing

The growth of social media has changed how halal products are promoted in the digital era. Marketing strategies are no longer focused only on advertis...

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Ida Bagus Gede Yoga Agastya, Ni Nyoman Sri Wisudawati

Pengaruh Virtual Tour dan Interaktivitas Media Digital terhadap Minat Wisatawan Dengan Brand Image (Studi pada Destinasi Badung Selatan)

Marketing

This study examines the effect of Virtual Tour and Digital Media Interactivity on Tourist Visit Intention with Brand Image as a mediating variable in...

Review:

The study titled "Pengaruh Virtual Tour dan Interaktivitas Media Digital terhadap Minat Wisatawan Dengan Brand Image (Studi pada Destinasi Badung Sela...

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Cornellius Raditya Bagaskoro, Yuliasti Ika Handayani

Pengaruh Social Media Influencers terhadap Brand Image dan Purchase Intention pada Produk Scarlett Whitening

Marketing

This study aims to examine the influence of social media influencers on purchase intention and the role of brand image as a mediator for Scarlett bran...

Review:

This study tackles a highly relevant topic by examining the influence of social media influencers on purchase intention, with a specific focus on the...

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Luisa Marino

A brand "born from water" : storytelling strategies and sustainability narratives in the construction of Biotherm's brand identity

Marketing

With the rise of the so-called 'blue beauty', many beauty brands have had to adapt to the need to promote narrations and self-narrations that align wi...

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