Тетяна РЯБОВА

МАРКЕТИНГОВІ СТРАТЕГІЇ АДАПТАЦІЇ ЯК ІНСТРУМЕНТ ЗАБЕЗПЕЧЕННЯ ЖИТТЄСТІЙКОСТІ БІЗНЕСУ В УМОВАХ ГІБРИДНИХ КРИЗ

Marketing

Актуальність дослідження зумовлена переходом світового економічного простору до стану перманентної турбулентності, що робить традиційні маркетингові с...

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This article presents a highly pertinent and timely theoretical exploration into marketing adaptation strategies as crucial tools for ensuring busines...

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Dinda Muthia Saqila Djamal, Della Amalia, Jihan Nurhaliza, Sefty Yanda Sopiyandy, Agustin Windianingsih

PENGARUH STRATEGI PEMASARAN DAN SERTIFIKASI HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK RICHEESE

Marketing

Penelitian ini bertujuan menganalisis pengaruh strategi pemasaran dan sertifikasi halal terhadap keputusan pembelian produk Richeese Factory. Latar be...

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Ayu Deviyanti, Reza Khairul Hadi

Pengaruh Promosi Dan Customer Relationship Management Terhadap Kepuasan Nasabah Bank Mandiri Pada Penggunaan Mobile Banking Livin' By Mandiri (Studi Pada Bank Mandiri Cabang Tangerang City)

Marketing

The purpose of this study is to determine the Effect of Promotion and Customer Relationship Management on Bank Mandiri Customer Satisfaction in the Us...

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This study, "The Influence of Promotion and Customer Relationship Management on Bank Mandiri Customer Satisfaction in the Use of Mobile Banking Livin'...

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Nuralia Aldawiyah, Muhahammad Sahlan

PENGARUH KUALITAS PELAYANAN DAN PROMOSI DIGITAL TERHADAP LOYALITAS PELANGGAN XLSMART DI KABUPATEN CIANJUR

Marketing

This study is motivated by the increasing competition in the telecommunications industry, which requires companies not only to provide high-quality se...

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The study titled "PENGARUH KUALITAS PELAYANAN DAN PROMOSI DIGITAL TERHADAP LOYALITAS PELANGGAN XLSMART DI KABUPATEN CIANJUR" addresses a highly releva...

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Sindi Veranita, Ahmad Taufiq Maulana Ramdan

Pelatihan Digital Branding untuk Peningkatan Pemasaran Produk UMKM Pemula di Kota Bandung

Marketing

Pelatihan ini bertujuan untuk menganalisis dampak peningkatan visibilitas merek dan akses pasar bagi usaha mikro kecil menengah (UMKM) pemu...

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Beni Chandra Purba

Pengaruh Harga, Promosi, dan Kualitas Produk terhadap Keputusan Pembelian Konsumen pada Platform E-Commerce

Marketing

The rapid advancement of digital technology and the increasingly widespread penetration of the internet have significantly driven the growth of e-comm...

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This paper, titled "Pengaruh Harga, Promosi, dan Kualitas Produk terhadap Keputusan Pembelian Konsumen pada Platform E-Commerce," tackles a highly per...

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Irma Wardani, Tria Rosana Dewi, Umi Nur Solikah, Suwardi, Ibnu Surya

STRATEGI PEMASARAN PADA KLASTER UBI KAYU (Manihot esculenta) UNTUK MENINGKATKAN DAYA SAING DI KABUPATEN WONOGIRI

Marketing

Cluster development to improve performance based on regional commodity specialties by providing recommendations to stakeholders. The cassava cluster i...

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Ermawati Ermawati, Arif Siaha Widodo, Santi Budiman

ANALYSIS OF BUYING INTEREST FROM FOLLOWERS ON INSTAGRAM FOOD BLOGGER

Marketing

The rapid growth of Instagram-based culinary marketing among MSMEs in Yogyakarta has highlighted the need for an empirically grounded framework that c...

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This study addresses a highly relevant and timely topic concerning the efficacy of Instagram-based marketing, particularly for MSMEs in the burgeoning...

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Fatimah Az Zahra, Ratna Roostika

Social Media Marketing and iPhone Repurchase Intention: The Roles of FOMO and Materialism

Marketing

Purpose: This study applies the stimulus–organism–response (S-O-R) framework to examine how Social Media Marketing Effectiveness (SMME) influences iPh...

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Alif Baidhawi, Mira Afrina, Ken Ditha Tania, Rizka Dhini Kurnia

Determinants of Impulsive Buying During Shopee Flash Sales: Ajzen’s Theory of Planned Behavior Approach

Marketing

This research investigates the psychological elements that affect consumers’ impulsive buying behavior during Shopee flash sale events usin...

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