Slamet Endro Prianto, Berlilana Berlilana, Rujianto Eko Saputro

Comparative Performance Analysis of Random Forest and Logistic Regression for Sentiment Classification of the Makan Bergizi Gratis Program on Platform X

Marketing

The rapid growth of e-commerce has made personalized product recommendations a crucial aspect of enhancing customer satisfaction and boosti...

Review:

This submission presents a significant disconnect between its stated title and the provided abstract. The title, "Comparative Performance Analysis of...

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Siti Widiati, Lana Izzul Azkia, Mirajiani Mirajiani

Pelatihan Kemasan dan Rebranding Logo Sebagai Upaya Penguatan Daya Saing UMKM Di Pasar Digital: Studi Kasus Kecamatan Tirtayasa

Marketing

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing produk UMKM di Kecamatan Tirtayasa melalui inovasi desain kemasan da...

Review:

This community service paper presents a highly relevant and timely initiative aimed at bolstering the competitiveness of Micro, Small, and Medium Ente...

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Raúl A. Pérez, Segundo Castro-Gonzáles

Strategic Features in Craft Beer Label Design and Their Impact on Consumer Preference

Marketing

This research aims to achieve a general objective: to analyze the key label design characteristics of craft beers and explore the role of s...

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Aniket Mishra

The Economics of Attention: YouTube’s Impact on Digital Purchasing Behavior

Marketing

This study explores YouTube’s role in shaping digital buying behavior within the attention economy, focusing on parasocial relations and co...

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Riska Ayu Pramesthi, Ayu Dita, Ilviana Ilviana

UPAYA PENINGKATAN DAYA JUAL SUSU KAMBING ETAWA SEGAR DENGAN DESAIN BRANDING DI DESA KALIWINING JEMBER

Marketing

Kegiatan pengabdian kepada masyarakat ini berfokus pada upaya peningkatan daya jual susu kambing etawa segar dengan desain branding di Desa Kaliwining...

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Aulia Ayu Pramesti, Ugy Soebiantoro, Virginia Mandasari

Pengaruh Kualitas Produk dan Online Customer Review Terhadap Keputusan Pembelian Produk Hand & Body Lotion Vaseline Gluta-Hya di Kota Surabaya

Marketing

Marketing plays a vital role in business success, where well-designed strategies such as high product quality and online customer reviews serve as a k...

Review:

This study offers a timely and relevant investigation into the critical factors influencing consumer purchasing decisions within the personal care mar...

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Rizky Amalia Amin, Ugy Soebiantoro, Virginia Mandasari

Pengaruh E-WOM dan Kualitas Produk Terhadap Keputusan Pembelian Cream Blush Wardah Colorfit di Kota Surabaya

Marketing

A major factor in Indonesia's booming cosmetics and beauty industry is people's increasing awareness of the power of makeup as a means of self-express...

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Nada Putri Priantina, Hurian Kamela

Pengaruh Pemahaman Pajak dan Transparansi Pajak Pemungutan Nilai Terhadap Kepuasan Pelanggan J&T Express Kota Bandung

Marketing

This study investigates how customer understanding of taxes and transparency of value-added tax (VAT) impact customer satisfaction in J&T Express...

Review:

This study offers a timely and relevant investigation into the impact of customer tax understanding and VAT transparency on customer satisfaction with...

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Fatimah Muthmainnah

ANALISIS FAKTOR PENENTU PURCHASE INTENTION PADA SOCIAL COMMERCE MENGGUNAKAN PENDEKATAN PRISMA DAN ANALISIS BIBLIOMETRIK

Marketing

Social commerce menjadi sarana utama konsumen dalam bertransaksi melalui platform media sosial interaktif. Efektivitasnya dalam membentuk p...

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Elsa Syahrika Salmaria, Sulistyowati Sulistyowati, Moh Firdaus Faiz Al’Ula, Siti Nurun Nadhifa

Peran Storytelling Influencer dalam Membangun Kepercayaan dan Citra Positif Produk Halal: Studi Kasus Fadil Jaidi

Marketing

The growth of social media has changed how halal products are promoted in the digital era. Marketing strategies are no longer focused only on advertis...

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