Reti Puji Handayani

Pemasaran herbal dalam peningkatan ekonomi keluarga

Marketing

Latar belakang: Desa Gardu adalah desa yang terletak di kecamatan Kiarapedes, berjarak 21 Km dari pusat kota kabupaten Purwakarta. Dengan s...

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The paper titled "Pemasaran herbal dalam peningkatan ekonomi keluarga" presents a community service initiative aimed at bolstering the economic welfar...

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Ajik Ahmad Chanafi, Ahmad Ali

Pengaruh Promosi Penjualan dan Electronic Word of Mouth terhadap Pembelian Impulsif pada Generasi Z Konsumen Shopee Food di Ungaran

Marketing

In the era of advancing technology, industries have entered the digital revolution phase in Indonesia. With the rapid development of information and c...

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The article, "Pengaruh Promosi Penjualan dan Electronic Word of Mouth terhadap Pembelian Impulsif pada Generasi Z Konsumen Shopee Food di Ungaran," ad...

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Lady Faerrosa, M. Chothibul Umam Assa’ady, Baiq Nadia Nirwana

Gender-Specific Effects Of Green Marketing Strategy And Consumer-Based Brand Equity On Tourism Marketing Performance

Marketing

Pro-environmental behavior is relative. Marketers have a big task to learn about the various possibilities and factors that can influence s...

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This paper tackles a highly relevant and contemporary issue by exploring the gender-specific impacts of Green Marketing Strategy (GMS) and Consumer-Ba...

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Fatik Rahayu, Prameswari Dinda

Bagaimana Seorang Influencer Dapat Membentuk Consumer Well-being Untuk Meningkatkan Purchase Intention

Marketing

The rapid growth of social media platforms has led to the significant rise of Social Media Influencers (SMIs), resulting in intense competi...

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This study delves into a highly pertinent and contemporary issue: the multifaceted role of Social Media Influencers (SMIs) in shaping consumer behavio...

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Nhiken Yagra Amanda, Kristiana Widiawati

Peran Kualitas Produk, Harga, Dan Digital Marketing Dalam Meningkatkan Minat Beli

Marketing

In facing the growing competition among MSMEs in West Java, companies must adopt appropriate strategies to maintain their position, especia...

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Kevin Dea Aprilia, Kristiana Widiawati

Efektivitas Live Streaming, Influencer, Dan Diskon Dalam Keputusan Pembelian Gen Z Tiktok Shop

Marketing

This research explores how Generation Z's unique characteristics, such as a propensity towards technology, preference for visual content, a...

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Marcya Vanessa Glory Pical, Novita Novita

Anteseden Loyalitas Konsumen Keturunan Maluku Pada Merek Fashion M-Artwear

Marketing

The development of local brands is currently increasingly highlighting cultural values ​​as the main attraction in shaping consumer prefere...

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This paper investigates the antecedents of consumer loyalty among individuals of Maluku descent towards the local fashion brand M-Artwear. The study i...

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Lady Faerrosa, Baiq Nadia Nirwana, Silviana Kholi Coniawati

Optimizing Green Marketing Strategy on Marketing Performance by Implementing Green Tourism Advertising

Marketing

Green marketing strategies have become an essential component in enhancing the sustainability of tourism marketing performance. However, th...

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This paper, "Optimizing Green Marketing Strategy on Marketing Performance by Implementing Green Tourism Advertising," addresses a crucial gap in under...

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Kamal Kamal, Albar Alaydrus, Zulfikar Jakaputera Djamalang, Esianta Esianta, Nur Hijrah

PENGARUH VIRAL MARKETING, BRAND IMAGE DAN POSITIVE EMOTIONAL EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MEMILIH MIXUE CABANG INPRES KOTA PALU

Marketing

Penelitian ini bertujuan untuk 1). Untuk mengetahui pengaruh viral marketing, brand image dan positive emotional experience terhadap keputusan pembeli...

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This paper investigates the pertinent factors influencing consumer purchasing decisions for Mixue's Inpres branch in Palu, specifically focusing on vi...

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Muhamad Umar A, Abd Azis, Nazma Abd Azis Bakarama

PENGARUH LIVE STREAMING, TRUST, DAN WOM TERHADAP KEPUTUSAN PEMBELIAN DI PUTRIAYU SHOP KOTA PALU

Marketing

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, kepercayaan (trust), dan word of mouth (WOM) terhadap keputusan pembelian konsume...

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