Marketing Journals | Jurnal Online Page 34

The global halal industry has experienced significant expansion beyond the food sector, extending into various domains, including cosmetics. This...

Review:

This study offers a timely and relevant exploration into the burgeoning halal beauty market within a Muslim-minority country, Japan, using a focused c...

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Nilanjan Ray, Pema Lama, Tanmoy Majumder, Moumita Roy

Decoding the Dining Atmosphere: Ambient Conditions and Customer Satisfaction in Restaurant Servicescapes

Marketing

This study investigates the effects of ambient conditions, one of the essential dimensions of the Servicescape Model, on restaurant customer satisfact...

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This study, "Decoding the Dining Atmosphere," offers a timely investigation into the critical role of ambient conditions in shaping customer satisfact...

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Safdar Khan, Asad Rehman, Omama Zaman

Unveiling the Dynamics: An Inclusive Study on How Social Media is Impacting Purchase Intentions in the Ever-Evolving Travel World

Marketing

This research explores the notable changes brought about by“social media on consumers' buying intentions in the travel sector. To achieve this, we uti...

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This study, "Unveiling the Dynamics: An Inclusive Study on How Social Media is Impacting Purchase Intentions in the Ever-Evolving Travel World," addre...

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Herlan Suherlan, Nurdin Hidayah

Preferences of Indonesian Netizen Towards Tourism: Does Demographics Matter?

Marketing

This study aims to describe the preferences and relationships between preference attributes and demographic profiles of Indonesian netizens. This rese...

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This study presents a timely and relevant investigation into the tourism preferences of Indonesian netizens, specifically examining the influence of d...

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Rahmat Riwayat Abadi, M. Ikhwan Maulana Haeruddin, Muh. Yushar Mustafa, Muh. Umar Data, Nurjannah Nurjannah

Kajian Literatur: Strategi Personal Selling Melalui Relationship Marketing Pasca Pandemi COVID-19

Marketing

Salah satu strategi pemasaran yang menjadi kunci bagi organisasi, khususnya perusahaan/unit bisnis, yaitu strategi promosi. Dalam melakukan...

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This literature review, titled "Kajian Literatur: Strategi Personal Selling Melalui Relationship Marketing Pasca Pandemi COVID-19," addresses a timely...

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Muhammad Tafakur, Alvanov Zpalanzani

The Understanding Visual Language in Palestine-Israel conflict humanitarian Crowdfunding Campaigns:

Marketing

Indonesia is widely acknowledged for its significant generosity globally, rooted deeply in cultural inclinations towards charitable activities and don...

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This study embarks on a timely and highly relevant exploration of visual language in humanitarian crowdfunding campaigns, particularly within the sens...

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Muhammad Fernandi, Restu Jati Saputro, Iis Mariam, Ratri Kurniasari

Strategi Pemasaran Digital Menggunakan Metode SOSTAC untuk Meningkatkan Engagement Rate Akun Instagram @sahabat.petani [Digital Marketing Strategy Using the SOSTAC Method to Increase the Engagement Rate of Instagram Accounts @sahabat.petani]

Marketing

This study aims to analyze the digital marketing strategy implemented by the Instagram account @sahabat.petani, managed by PT Pupuk Indonesia (Persero...

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This study offers a timely and relevant analysis of digital marketing strategy for a corporate Instagram account, employing the well-regarded SOSTAC f...

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Nenden Susilowati, Hetika Precillia Anggraeni, Aisa Bela Khurota Ayun, Indah Puji Astuti, Elve Dhesta Arfindha

Pengaruh Diskon Dan Fitur Cashback Pada E-Wallet Terhadap Minat Transaksi Non-Tunai Mahasiswa

Marketing

Penelitian ini memiliki tujuan untuk mengkaji pengaruh diskon dan fitur cashback pada e-wallet terhadap minat mahasiswa S1 Pendidikan Ekonomi Fakultas...

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Penelitian ini mengkaji pengaruh diskon dan fitur *cashback* pada penggunaan *e-wallet* terhadap minat transaksi non-tunai di kalangan mahasiswa, sebu...

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Lesa Paranti, Muhammad Jazuli, Nadia Sigi Prameswari, Joko Wiyoso, Alif Farkhatunnisa, Ani Nur Auliyatun Latifah

Pelatihan Pengelolaan Media Sosial sebagai Upaya Penguatan Cultural Destionation Branding Desa Wisata Menari Tanon Kabupaten Semarang

Marketing

The potential and uniqueness of Menari Village as a tourist village in Semarang Regency needs to be introduced to the wider community. Base...

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This community service initiative, titled "Pelatihan Pengelolaan Media Sosial sebagai Upaya Penguatan Cultural Destination Branding Desa Wisata Menari...

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The submitted work, titled "Pendampingan Pengembangan Usaha Produksi Telur Asin “Pak Mul” Desa Sendang Melalui Pembuatan Logo, Stempel, dan Label," pr...