Dinda Ayu Widia Safitri

Analisis SWOT sebagai Strategi Pemasaran Pupuk Organik Cair dari Limbah Dapur (Kulit Buah) di Kelurahan Urangagung, Kabupaten Sidoarjo

Introduction

Analisis swot sebagai strategi pemasaran pupuk organik cair dari limbah dapur (kulit buah) di kelurahan urangagung, kabupaten sidoarjo. Analisis SWOT untuk strategi pemasaran pupuk organik cair dari limbah dapur (kulit buah) UMKM di Sidoarjo. Kembangkan bisnis, tingkatkan daya saing & manfaatkan peluang pasar.

Abstract

Currently, UMKM have become a special focus for the government, with strong support for their development. The community in Urangagung Village, Sidoarjo District, Sidoarjo Regency, primarily engaged in farming, has the opportunity to establish and develop UMKM through the idea of liquid organic fertilizer products. Utilizing kitchen waste, such as fruit peels, can create high economic value. Development and innovation are needed to sustain and expand this business. SWOT analysis is used to identify the strengths, weaknesses, opportunities, and threats in business development. Through this analysis, strategies can be devised to address challenges, seize market opportunities, and maintain competitiveness. Product promotion, market research, and improvements in product quality and technology are key elements in developing the liquid organic fertilizer business. Thus, these UMKM can not only survive but also thrive on a larger scale.

Review

This paper addresses a highly relevant topic concerning the development of Micro, Small, and Medium Enterprises (UMKM) in Indonesia, specifically focusing on the creation of liquid organic fertilizer from kitchen waste. The initiative to utilize fruit peels from kitchen waste to produce value-added products like organic fertilizer is commendable, aligning well with sustainable development goals and circular economy principles. The abstract effectively highlights the government's support for UMKM and the potential for economic upliftment in farming communities, such as Urangagung Village. This study promises to offer practical insights into fostering local entrepreneurship and resource efficiency. The proposed methodology, SWOT analysis, is an appropriate and well-established framework for assessing the internal and external factors influencing business development. Its application to identify strengths, weaknesses, opportunities, and threats for a liquid organic fertilizer UMKM is a sound approach for strategy formulation. The abstract correctly identifies key areas that such an analysis would inform, including product promotion, market research, and improvements in product quality and technology. This structured approach suggests that the study intends to move beyond a mere description of the business idea, aiming to provide actionable strategies for its sustainability and growth. While the abstract clearly outlines the study's intent and methodology, a critical aspect that the full paper must deliver is the specific findings of the SWOT analysis and the concrete strategies derived from them. The abstract mentions that strategies will be devised, but the review would benefit from a more explicit articulation of *how* these challenges will be addressed and *which* market opportunities will be seized based on the analysis. Rigorous evidence and detailed strategic recommendations will be crucial for the paper's overall impact and practical utility, demonstrating how these UMKM can truly "not only survive but also thrive on a larger scale."

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