Tedy Firmansyah, Anin Ditto, Aryoni Ananta

Perancangan Media Promosi Brand T- shirt Galanthus Nivalis

Introduction

Perancangan media promosi brand t- shirt galanthus nivalis . Rancang strategi promosi efektif untuk brand T-shirt Galanthus Nivalis menggunakan media digital & konvensional. Tingkatkan brand awareness & loyalitas konsumen melalui kolaborasi seniman lokal.

Abstract

Perancangan media promosi Galanthus Nivalis bertujuan meningkatkan kesadaran merek dan daya saing di pasar lokal. Penelitian ini menggunakan metode observasi, wawancara, studi literatur, serta analisis SWOT untuk merancang strategi promosi yang efektif. Hasil perancangan menunjukkan bahwa kombinasi media digital dan konvensional, seperti poster, merchandise, dan video promosi di Instagram, mampu menarik perhatian target pasar. Kolaborasi dengan visual artist lokal juga menjadi strategi utama dalam membangun identitas merek dan meningkatkan daya tarik produk. Dengan pendekatan berbasis preferensi audiens, strategi promosi ini diharapkan dapat meningkatkan brand awareness dan loyalitas konsumen, sekaligus mendukung industri kreatif lokal.

Review

This paper presents a focused approach to designing promotional media for the local T-shirt brand, Galanthus Nivalis, with the clear objective of enhancing brand awareness and market competitiveness. The research employs a standard yet appropriate set of qualitative methods, including observation, interviews, literature review, and SWOT analysis, to inform its strategic promotional design. The topic is highly relevant for local businesses seeking to establish or strengthen their presence in a competitive market, and the emphasis on supporting the local creative industry adds an admirable dimension to the project's scope. The core findings highlight a multi-faceted promotional strategy that wisely combines digital and conventional media channels. The proposed design incorporates traditional elements like posters and merchandise with modern digital content, specifically promotional videos for Instagram, aimed at attracting the target market. A particularly strong aspect of the strategy is the planned collaboration with local visual artists, which is expected to be instrumental in building a distinct brand identity and increasing product appeal. This integrated approach, sensitive to audience preferences, indicates a thoughtful design process geared towards practical and engaging outcomes. Overall, the proposed strategy appears robust and well-considered, effectively blending various media types and leveraging local talent, which are commendable strengths. However, while the abstract outlines a promising *design* and *expected* outcomes, a full journal paper would benefit significantly from elaborating on the empirical validation of this strategy. Future research or the complete paper should ideally include a detailed discussion on the implementation phase, the specific metrics used to evaluate the actual increase in brand awareness and consumer loyalty, and the long-term impact of artist collaborations. Such an evaluation would provide concrete evidence of effectiveness beyond the design phase, further solidifying the research's contribution to both academic understanding and practical application for local creative industries.

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