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THE The Effect Of Promotion And Price On Purchase Decisions In Ayam Kremes Pramban Wahidin Medan

Introduction

The the effect of promotion and price on purchase decisions in ayam kremes pramban wahidin medan. Explore how promotion and price influence consumer purchase decisions for Ayam Kremes Pramban Wahidin Medan. This study confirms the reliability of these factors in shaping buying behavior.

Abstract

Consumer decision or purchasing decision is a consumer's final decision in buying a product, both goods and services, after going through certain considerations. Price is very important in the consumer decision-making process because if the product is too expensive and exceeds the consumer's financial ability, it will reduce the target market. The results shows that the test for each variable has a Cronbach's alpha value greater than 0,700 which proves that the questions from all the variables in this study are all reliable and can be used in this research.

Review

The title of this submission, "THE The Effect Of Promotion And Price On Purchase Decisions In Ayam Kremes Pramban Wahidin Medan," immediately presents a grammatical oversight with the repeated "The." While the topic of promotion and price influencing consumer purchase decisions is a well-established and relevant area within marketing research, especially for specific local businesses, the abstract provided offers a very limited overview of the study's substance. The abstract begins with a general definition of consumer decision, which, while accurate, takes up valuable space that could be used for more specific details about this particular study. It highlights the importance of price in consumer decision-making, which aligns with the title. However, the critical deficiency lies in the "results" section. Instead of presenting the actual findings regarding the effect of promotion and price on purchase decisions, it merely reports the reliability of the research instruments (Cronbach's alpha > 0.700). While instrument reliability is crucial, it is a methodological prerequisite, not the core empirical outcome that an abstract should convey. There is no mention of the research methodology (e.g., survey, experimental design), sample size, or the statistical analyses used to determine the *effects* mentioned in the title. Consequently, the abstract fails to provide any substantive results or conclusions related to the primary research questions. Overall, the abstract, as presented, does not adequately summarize the research work. It omits vital information regarding the study's methodology, and, most critically, it fails to articulate the key findings concerning the impact of promotion and price on purchase decisions. Without these essential components, it is impossible to gauge the significance, contribution, or even the basic empirical outcomes of the research. For future submissions, the abstract would benefit greatly from a clear outline of the research design, the specific analytical techniques employed, and a concise summary of the main results and their implications, thereby allowing reviewers and readers to understand the study's core contribution.

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