Marketing Journals | Jurnal Online Page 24

Consumer decision or purchasing decision is a consumer's final decision in buying a product, both goods and services, after going through c...

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The title of this submission, "THE The Effect Of Promotion And Price On Purchase Decisions In Ayam Kremes Pramban Wahidin Medan," immediately presents...

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Eveline Stheny, Irvan Surya, Alvin Caesar, Fenny Cindy Amelia, Fidelis Iwan Syahputra Sihombing, Musa Christian Siringoringo, Agus Rahmadsyah

The Influence Of Product Quality And Service Quality On Customer Satisfaction At Toko Bangunan Sukses Abadi

Marketing

Penelitian ini bertujuan untuk mengkaji tentang kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan pada Toko Bangunan Sukse...

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This study directly addresses a highly relevant topic within business management and marketing, specifically the impact of product and service quality...

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Selen Anggereyani, Dedy Lazuardi, Muammar Rinaldi, Ihdina Gustina, Adek apriyandi

The Effect of Consumer Satisfaction and Service Quality on Consumer Loyalty at CV. Maju Jaya

Marketing

This study aims to determine Customer Satisfaction and Service Quality on Consumer Loyalty at CV. Maju Jaya. The research population that w...

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This study adeptly investigates the critical relationships between consumer satisfaction, service quality, and consumer loyalty within the specific op...

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Irvan Rolyesh Situmorang

Application of Brand Ambassador and Product Reviews to Improve Purchasing Decisions for Scarlett Whitening Products

Marketing

The purpose of this research is to determine the influence of brand ambassadors and product reviews on purchase decisions for Scarlett Whit...

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This research effectively tackles a highly relevant topic: the influence of brand ambassadors and product reviews on consumer purchasing decisions, sp...

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Sri Wulandari Br Tarigan, Nikasyah Limbong, Novia Christiani Tampubolon, Christin Lince Natalia Manalu, Debora Tarigas Marpaung, Yemima Eleonore Nadapdap, Iqbal Syaputra, Muammar Rinaldi

The Effect Of Product Quality Of UMKM Bolu Menara On Buying Interest Of Faculty Of Economics Students

Marketing

This study aims to examine the effect of product quality of Bolu Menara MSMEs on buying interest of students of the Faculty of Economics, S...

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This study timely investigates the pertinent relationship between product quality, specifically from the 'Bolu Menara' MSME, and the buying interest o...

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Dewi Larasati Sinaga, Abed Nego Siregar, Fitry Ulinda Tinambunan, Sarah Lylia Saragi, Veranita Sitio, Yefoni Banjarnahor

THE INFLUENCE OF BRAND IMAGE ON THE PURCHASE DECISION OF MOMOYO PRODUCTS BY STUDENTS OF THE FACULTY OF ECONOMICS AT UNIMED

Marketing

This study aims to analyze the influence of brand image on purchasing decisions of Momoyo products among students of the Faculty of Economi...

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This study tackles a pertinent topic in consumer behavior, examining the influence of brand image on purchasing decisions, specifically focusing on Mo...

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Riris Amigo Simatupang, Gaby P.F Tampubolon, Idrus Hamonangan Pane, Muammar Rinaldi

The Impact of E-ticketing Implementation and Service Quality on Kai-Access Application User Satisfaction

Marketing

The increase in digitalization within the transportation sector has driven PT Kereta Api Indonesia (PT KAI) to implement an e-ticketing sys...

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This study presents a timely and relevant examination of user satisfaction with the KAI Access e-ticketing application, a critical component of PT KAI...

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Kustiawati Ningsih, Halimatus Sakdiyah, Medi Yana

STRATEGI PEMASARAN DIGITAL PRODUK BATIK ECOPRINT KELOMPOK IBU-IBU FATAYAT NU

Marketing

Karena sifatnya yang unik, batik ditetapkan sebagai warisan kemanusiaan untuk kebudayaan lisan dan non-bendawi oleh UNESCO. Hingga saat ini perkembang...

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This paper presents a timely and relevant exploration into the digital marketing strategies employed by the Fatayat NU Women's Group for their unique...

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Ayat Wijaya Sampurna, Maftukhatusolikhah Maftukhatusolikhah, Rinol Sumantri

Marketing Mix Analysis of Financing Products BMT Insan Mulia Palembang

Marketing

This research was conducted to determine the implementation of the marketing mix at BMT Insan Mulia Palembang. This research uses the 7P marketing mix...

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The paper titled "Marketing Mix Analysis of Financing Products BMT Insan Mulia Palembang" presents a relevant investigation into the operational marke...

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This paper, titled 'The Positive Rules for Using Social Media in Marketing Communication Strategy,' investigates the application and impact of social...