Ni Putu Yunita Anggreswari, I Putu Jaya Putra Nugraha, Nyoman Sri Manik Parasari, Anak Agung Istri Agung Maheswari

Digital Marketing Communications of PT. Adhi Darma Cargo in Building Brands Awareness

Marketing

Adhi Darma Cargo is a company that operates in the logistics sector, particularly in cargo management. Currently, Adhi Darma Cargo is undergoing a lea...

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This paper addresses a highly relevant and timely topic concerning the digital transformation of established businesses, particularly in the context o...

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Mulia Sosiady, Ermansyah Ermansyah

Membangun Daya Saing Wisata Sejarah, Budaya dan Religi dengan Meningkatkan Motivasi Wisatawan Berkunjung ke Pulau Penyengat Kepulauan Riau

Marketing

One of the historical and cultural tourism destinations is the Cultural Potential of Penyengat Island. The island is renowned for its heritage, offeri...

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Yoka Pradana, Aiza Nabila Arifputri, Rizca Haqqu

Digital Literacy of Tourism Awareness Groups in Digital Promotion Activities of Cibuntu Tourism Village, Kuningan Regency

Marketing

Cubuntu tourist village in Kuningan Regency is an outstanding tourist village actively participating in digital promotion. The success of d...

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The manuscript, "Digital Literacy of Tourism Awareness Groups in Digital Promotion Activities of Cibuntu Tourism Village, Kuningan Regency," presents...

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Yoga Permana Putra, Eka Anisa Sari

Marketing Communication Strategy on Instagram Social Media @ninetynine.indo in Increase Brand Awareness

Marketing

This study aims to discover Ninetynine's marketing communication strategy for increasing Brand Awareness through Instagram social media @ni...

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This study addresses a highly relevant and contemporary topic concerning marketing communication strategies on Instagram to enhance brand awareness, u...

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Fani Agung Mulyani

Utilizing Storytelling As A Persuasive Communication Technique In The Branding Of HMNS Perfume Products

Marketing

In the competitive marketing sector, companies are realizing more and more how important narrative is as a means of developing close emotio...

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The paper, "Utilizing Storytelling As A Persuasive Communication Technique In The Branding Of HMNS Perfume Products," addresses a highly pertinent top...

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Abyan Nurfikri Muhammad, Kurniawaty Iskandar

Digital Content Marketing as Business Strategy for Japanese Video Game Company in the Network Society

Marketing

This study examines how CapCom, a company in the Japanese video game industry, increased its sales through digital content marketing. Japan...

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This study endeavors to explore the efficacy of digital content marketing as a business strategy for CapCom, a prominent Japanese video game company,...

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Ovigeria Subroto Sinaga, Adelia Rahmawati, Abid Adnan At Thohiry

Strategi Pemasaran Digital Melalui Media Sosial Dan Inovasi Kemasan Bagi Umkm “Pawon Cilik Mama Wendeeeh” Di RT. 56 Kelurahan Gunung Sari Ilir, Balikpapan

Marketing

Field Work Practice (PKL) or also known as Innovation Development (PI) is a service activity of STIE Madani Balikpapan students to the community, espe...

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This paper outlines a commendable initiative focused on empowering Micro, Small, and Medium Enterprises (MSMEs) through practical digital marketing an...

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Alexander Jason, Fahmi Arif Kurnia Rahman, Rafif Sagita Nugraha

Digitalisasi Pemasaran Bisnis Cuci Sepatu Vins Cleaning Station

Marketing

UMKM Vins Cleaning Station adalah pelopor layanan cuci sepatu di Purwokerto yang menghadapi tantangan dalam meningkatkan visibilitas digital, memaksim...

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This paper, "Digitalisasi Pemasaran Bisnis Cuci Sepatu Vins Cleaning Station," presents a timely intervention study addressing the critical need for d...

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Endah Kusumaningrum, Yunita Rusmawati, Fitri Maesaroh

Pendampingan Peningkatan Pemasaran Produk Celana Khitan Melalui Media Online pada UMKM CV Arlingga Medica

Marketing

Marketing assistance activities are one of the strategic efforts to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the...

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The paper titled "Pendampingan Peningkatan Pemasaran Produk Celana Khitan Melalui Media Online pada UMKM CV Arlingga Medica" presents a study focused...

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Prita Prasetya, Mukhamad Najib

Integrated Analysis of Sustainable Marketing Research with Bibliometric Insights and Theoretical Framework Development

Marketing

The purpose of this study is to develop a conceptual framework for sustainable marketing by conducting a bibliometric analysis to identify publication...

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This study presents a timely and pertinent exploration into the rapidly evolving field of sustainable marketing, aiming to synthesize existing knowled...

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