Marketing Journals | Jurnal Online Page 24

The tourism industry in Indonesia plays a crucial role in the national economy. The digital transformation has brought about substantial changes in th...

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The study titled "Development of the E-SERVQUAL Model for Online Travel Agent to Enhance Customer Experience" addresses a highly relevant and timely t...

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Yuhelsy Gayatri Evilia, Muhammad Zakaria, Syamsul Bahri, Meutia Fadilla

A Quantitative Analysis of CRM Strategies on Customer Satisfaction and Loyalty: A Case Study in Space Rental Service Business

Marketing

This study investigates how Customer Relationship Management (CRM) strategies impact customer satisfaction and loyalty within the space rental service...

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This study presents a quantitative analysis of how Customer Relationship Management (CRM) strategies, specifically focusing on people, process, and te...

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Farid Hidayat

Influence of Halal, Tayyib, Hygienic Food on Food Purchases in Bansari, Temanggung

Marketing

The purpose of this study is to determine the influence of halal knowledge, halal awareness, tayyib, and hygiene on purchase intention, as well as pur...

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This study delves into a highly pertinent area of consumer behavior, examining the intricate influences of Halal knowledge, Halal awareness, Tayyib pr...

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Dewi Indah Kurniawati, Andriyani Rahmah Fahriati, Siti Novy Romlah, Diah Permata Sari, Lina Nafisah

HUBUNGAN KUALITAS PELAYANAN KEFARMASIAN DAN LOKASI TERHADAP LOYALITAS KONSUMEN APOTEK SEGER PRIMA KABUPATEN BOGOR

Marketing

ABSTRAK Pelayanan yang tepat memberikan kepuasan dan loyalitas bagi pelanggan. Apotek juga memerlukan loyalitas pelanggan untuk keberlanjutan perusah...

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The study "HUBUNGAN KUALITAS PELAYANAN KEFARMASIAN DAN LOKASI TERHADAP LOYALITAS KONSUMEN APOTEK SEGER PRIMA KABUPATEN BOGOR" set out to explore the r...

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Liao Ziyi

COMPARISON OF TRADITIONAL MARKETING AND MODERN MARKETING: IN THE PECHOIN COMMSMETIC

Marketing

In recent years, China's science and technology have developed rapidly, its economy has become more prosperous, and consumers' demand for cosmetics ha...

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This paper proposes an examination of traditional versus modern marketing strategies, specifically within the context of the Pechoin cosmetics industr...

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Deasy Sandya, Yesi Suhartini, Rizka Noristaman, Andri Asmari, Arif Nugraha Kurniadi, Yusnaini Yusnaini, Diki Iskandar, Adrie Charviandi, Hipdi Khumaedillah, Adela Cahyo Putro, Dini Wardianti

Penguatan Kompetensi Sales dan Strategi Pemasaran Konvensional Bagi UMKM

Marketing

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pemasaran konvensional dan kualitas sumber daya manusia di CV Dharma M...

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The paper, titled "Penguatan Kompetensi Sales dan Strategi Pemasaran Konvensional Bagi UMKM," presents a compelling community service program aimed at...

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Ananda Rendy Muhammad, Yos Horta Meliala, Citra Eka Putri

Pengaruh Social Media Marketing Instagram @erigostore Terhadap Minat Beli Melalui Brand Awareness

Marketing

Social Media Marketing (SMM) telah menjadi strategi utama dalam pemasaran digital, terutama melalui platform seperti Instagram. Penelitian ini bertuju...

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This study addresses a highly pertinent and contemporary topic in digital marketing: the impact of Instagram Social Media Marketing (SMM) on consumer...

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Yedi Santoso, Ibnu Hamad, Novita Damayanti

Strategi Komunikasi Pemasaran Terpadu Dalam Membentuk Brand Image “Metric” Premium Cabinetry System

Marketing

Komunikasi pemasaran terpadu memiliki peran krusial dalam membentuk citra merek suatu perusahaan. Penelitian ini menganalisis strategi komunikasi pema...

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This paper, "Strategi Komunikasi Pemasaran Terpadu Dalam Membentuk Brand Image ‘Metric’ Premium Cabinetry System," offers a relevant and insightful ex...

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Larasati Nikita Putri, Lathifa Prima Ghanistyana, Erni Haryati, Fadli Dzil Ikram

Implementasi Cyber Relations D’prima Hotel Dalam Membangun Loyalitas Customer

Marketing

Penelitian ini mengkaji implementasi cyber relations yang dilakukan oleh D’Prima Hotel dalam membangun loyalitas pelanggan di era digital. Perkembanga...

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This paper, "Implementasi Cyber Relations D’prima Hotel Dalam Membangun Loyalitas Customer," offers a timely and relevant exploration into the strateg...

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This study offers an interesting comparative analysis of Generation Z's perceptions of Domino's Pizza and Pizza Hut within the specific context of Ahm...