Marketing Journals | Jurnal Online Page 24

PENGARUH ISLAMIC LIFESTYLE, HARGA, DAN PROMOSI TERHADAP PERILAKU IMPULSIF PADA PENGGUNA E-COMMERCE SHOPEE DI WATAMPONE

Marketing

Abstrak: Sejalan dengan pertumbuhan pengguna e-commerce di Indonesia, perilaku impulsif dalam pembelian menjadi fenomena yang semakin umum. Gaya hidup...

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This study offers a timely and relevant investigation into the factors influencing impulsive buying behavior among e-commerce users in Indonesia, a ra...

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Mohammad Radfiq Razali, Zakiah Samori

Exploring The Lived Experiences of Social Media Influencers in Shaping Halal Consumer Behavior Through Digital Engagement

Marketing

In the age of digital transformation, social media has emerged as a powerful platform influencing consumer behavior across various sectors, including...

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This study, "Exploring The Lived Experiences of Social Media Influencers in Shaping Halal Consumer Behavior Through Digital Engagement," addresses a h...

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Siti Majidah Rahim, Fatin Nabilah Zaini, Nor Surilawana Sulaiman

The Rise of Halal Beauty in Muslim-Minority Country: A Case Study of a Japanese Halal Beauty Brand

Marketing

The global halal industry has experienced significant expansion beyond the food sector, extending into various domains, including cosmetics. This...

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This study offers a timely and relevant exploration into the burgeoning halal beauty market within a Muslim-minority country, Japan, using a focused c...

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Nilanjan Ray, Pema Lama, Tanmoy Majumder, Moumita Roy

Decoding the Dining Atmosphere: Ambient Conditions and Customer Satisfaction in Restaurant Servicescapes

Marketing

This study investigates the effects of ambient conditions, one of the essential dimensions of the Servicescape Model, on restaurant customer satisfact...

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This study, "Decoding the Dining Atmosphere," offers a timely investigation into the critical role of ambient conditions in shaping customer satisfact...

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Safdar Khan, Asad Rehman, Omama Zaman

Unveiling the Dynamics: An Inclusive Study on How Social Media is Impacting Purchase Intentions in the Ever-Evolving Travel World

Marketing

This research explores the notable changes brought about by“social media on consumers' buying intentions in the travel sector. To achieve this, we uti...

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This study, "Unveiling the Dynamics: An Inclusive Study on How Social Media is Impacting Purchase Intentions in the Ever-Evolving Travel World," addre...

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Herlan Suherlan, Nurdin Hidayah

Preferences of Indonesian Netizen Towards Tourism: Does Demographics Matter?

Marketing

This study aims to describe the preferences and relationships between preference attributes and demographic profiles of Indonesian netizens. This rese...

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This study presents a timely and relevant investigation into the tourism preferences of Indonesian netizens, specifically examining the influence of d...

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Rahmat Riwayat Abadi, M. Ikhwan Maulana Haeruddin, Muh. Yushar Mustafa, Muh. Umar Data, Nurjannah Nurjannah

Kajian Literatur: Strategi Personal Selling Melalui Relationship Marketing Pasca Pandemi COVID-19

Marketing

Salah satu strategi pemasaran yang menjadi kunci bagi organisasi, khususnya perusahaan/unit bisnis, yaitu strategi promosi. Dalam melakukan...

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This literature review, titled "Kajian Literatur: Strategi Personal Selling Melalui Relationship Marketing Pasca Pandemi COVID-19," addresses a timely...

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Muhammad Tafakur, Alvanov Zpalanzani

The Understanding Visual Language in Palestine-Israel conflict humanitarian Crowdfunding Campaigns:

Marketing

Indonesia is widely acknowledged for its significant generosity globally, rooted deeply in cultural inclinations towards charitable activities and don...

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This study embarks on a timely and highly relevant exploration of visual language in humanitarian crowdfunding campaigns, particularly within the sens...

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Muhammad Fernandi, Restu Jati Saputro, Iis Mariam, Ratri Kurniasari

Strategi Pemasaran Digital Menggunakan Metode SOSTAC untuk Meningkatkan Engagement Rate Akun Instagram @sahabat.petani [Digital Marketing Strategy Using the SOSTAC Method to Increase the Engagement Rate of Instagram Accounts @sahabat.petani]

Marketing

This study aims to analyze the digital marketing strategy implemented by the Instagram account @sahabat.petani, managed by PT Pupuk Indonesia (Persero...

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This study offers a timely and relevant analysis of digital marketing strategy for a corporate Instagram account, employing the well-regarded SOSTAC f...

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Penelitian ini mengkaji pengaruh diskon dan fitur *cashback* pada penggunaan *e-wallet* terhadap minat transaksi non-tunai di kalangan mahasiswa, sebu...