Lesa Paranti, Muhammad Jazuli, Nadia Sigi Prameswari, Joko Wiyoso, Alif Farkhatunnisa, Ani Nur Auliyatun Latifah

Pelatihan Pengelolaan Media Sosial sebagai Upaya Penguatan Cultural Destionation Branding Desa Wisata Menari Tanon Kabupaten Semarang

Marketing

The potential and uniqueness of Menari Village as a tourist village in Semarang Regency needs to be introduced to the wider community. Base...

Review:

This community service initiative, titled "Pelatihan Pengelolaan Media Sosial sebagai Upaya Penguatan Cultural Destination Branding Desa Wisata Menari...

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Nana Kariada Tri Martuti, Laelatul Khoiriyah, Nurwilis Elsa Zahara

Pendampingan Pengembangan Usaha Produksi Telur Asin “Pak Mul” Desa Sendang Melalui Pembuatan Logo, Stempel, dan Label

Marketing

This community service activity aims to improve the branding and marketing of Pak Mul Salted Eggs MSME products located in Sendang Villag...

Review:

The submitted work, titled "Pendampingan Pengembangan Usaha Produksi Telur Asin “Pak Mul” Desa Sendang Melalui Pembuatan Logo, Stempel, dan Label," pr...

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Author

Exploring the influence of Offline Store Design on Online Store Design: Moderating role of Channel Integration in Multichannel Fashion Industry

Marketing

The development of internet technology has transformed the online shopping landscape, presenting customers with enhanced options during their purchasi...

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This study addresses a highly relevant and timely topic concerning the interplay of offline and online store design within the multichannel fashion in...

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Author

The Role of Anthropomorphism in AI: ChatGPT’s Impact on Travel Services Using the SOR Model

Marketing

The objective of the study is to examine the application of the SOR (Stimulus-Organism-Response) model and the influence of ChatGPT's anthropomorphic...

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This study addresses a highly pertinent and timely topic at the intersection of artificial intelligence, anthropomorphism, and the tourism sector, spe...

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Author

Exploring the Tourists Intentions to Revisit Hunza Valley

Marketing

The tourism industry has grown rapidly and has become one of the world's quickest growing economic sectors. This study aims to examine antecedents...

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The study "Exploring the Tourists Intentions to Revisit Hunza Valley" addresses a highly relevant and timely topic within the rapidly growing tourism...

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Siham Alaoui

Critical review: Mesguich, Véronique (2024). Marketing en bibliothèque et autres milieux documentaires. Éditions ASTED. ISBN 978-2-923563-57-2

Marketing

Review:

Véronique Mesguich’s 2024 publication, *Marketing en bibliothèque et autres milieux documentaires*, promises to be a timely and essential contribution...

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Linda Tri Hamidah, Maria Krisnawati, Hazrina Hayya

Pengaruh Green Awareness Terhadap Minat Beli Produk Kosmetik Hijau pada Konsumen Generasi Z

Marketing

Produk kosmetik yang dijual di pasaran saat ini masih banyak yang belum ramah lingkungan dalam artian masih menggunakan zat berbahaya. Deng...

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The study titled "Pengaruh Green Awareness Terhadap Minat Beli Produk Kosmetik Hijau pada Konsumen Generasi Z" addresses a highly relevant and pressin...

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NI'MATUL MAULA, Agus Hery Supadmi Irianti

Factors of Purchase Decisions for Thrift Fashion Products Among Undergraduate Fashion Education Students

Marketing

The fast fashion industry reaps the threat of increasingly complicated environmental damage, and thrift fashion is one of the sustainable f...

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This study tackles a timely and relevant topic concerning sustainable fashion consumption, specifically focusing on thrift fashion purchase decisions...

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Khoirunnisa Syuhadah Umanah T, Sri Listiani, Ernita Maulida

Analyzing the Impact of Brand Image on Purchasing Decisions for Imitation Fashion Products

Marketing

This research aims to determine the impact of brand image on purchasing decisions for imitation fashion products, focusing on brand image d...

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This research paper presents an investigation into the crucial relationship between brand image and purchasing decisions, specifically within the cont...

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Putri Anastasya Vernanda, Esty Nurbaity Arrsyi, Suryawati

The Influence of Paylater Usage in E-Commerce on Impulsive Buying of Fashion Products

Marketing

This research aims to determine the influence of paylater usage in e-commerce on impulsive buying of fashion products. This research uses a...

Review:

The study titled "The Influence of Paylater Usage in E-Commerce on Impulsive Buying of Fashion Products" addresses a highly contemporary and relevant...

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