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The Influence of Electronic Word of Mouth on Purchase Intention of Somethinc Products in E-Commerce Marketplace Category

Marketing

The rapid growth of e-commerce and digital marketing has significantly influenced consumer purchasing decisions, particularly through Electronic Word...

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This study thoroughly investigates the intricate influence of Electronic Word of Mouth (eWOM) on consumer purchase intention, specifically focusing on...

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Ni Putu Ari Krismajayanti, Made Ratih Nurmalasari, Putu Putri Prawitasari, Ida Ayu Putu Megawati

Minat Beli Konsumen: Antara Tren, Gaya dan Kebutuhan Pada Produk Fashion

Marketing

The phenomenon of fashion consumption among Generation Z reflects a shift in the functionof clothing from a basic necessity to a symbol of identity an...

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The submitted manuscript, "Minat Beli Konsumen: Antara Tren, Gaya dan Kebutuhan Pada Produk Fashion," addresses a highly relevant and timely topic con...

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Fathorrozi Ariyanto, Doni Ferdiansyah, Aang Kisnu Darmawan

Pemodelan Strategi Pemasaran Digital untuk Wisata Bahari Berkelanjutan dengan Pendekatan SWOT-AHP dan Porter's Five Forces Model

Marketing

This study aims to develop a sustainable digital marketing strategy model for marine tourism in Indonesia. The SWOT-AHP approach is used to identify a...

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This study, "Pemodelan Strategi Pemasaran Digital untuk Wisata Bahari Berkelanjutan dengan Pendekatan SWOT-AHP dan Porter's Five Forces Model," addres...

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Syifa Aurellia Rahma, Tiara Putri

Klasifikasi Konsumen Berdasarkan Loyalitas Belanja Online Menggunakan Algoritma Random Forest

Marketing

Pertumbuhan pesat aktivitas belanja online mendorong perusahaan e-commerce untuk memahami perilaku konsumen, khususnya dalam mengukur tingkat loyalita...

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This paper presents a timely and relevant study on classifying online consumer loyalty using the Random Forest algorithm. Given the rapid growth of e-...

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Mutiara Puspitasari, Roslina Roslina, Nuzul Inas Nabila

The Influence of Electronic Word of Mouth and Influencer Marketing on Purchase Intention of Facetology Skincare Products on TikTok: A Study on Generation Z in Bandar Lampung

Marketing

This study aims to determine the effect of Electronic Word of Mouth (E-WOM) and Influencer Marketing on the purchase intention of Facetology skinc...

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This study addresses a highly relevant and contemporary topic by investigating the influence of Electronic Word of Mouth (E-WOM) and Influencer Market...

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Anis Zohriah, Abdul Mu’in, Sonny Rohimat, Saad Al Faqih

The Dynamics of Educational Services Marketing in the Digital Era

Marketing

Marketing of educational services in the digital era has undergone a fundamental transformation due to shifts in prospective student behavior and incr...

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This paper, "The Dynamics of Educational Services Marketing in the Digital Era," addresses a highly pertinent and evolving subject: the profound trans...

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Timotius Sudyanto Rongi

Strategi Komunikasi Digital Wirausahawan Muda Dikota Kupang Dalam Membangun Brand Lokal Di Era Media Sosial

Marketing

Meningkatnya pemanfaatan media sosial oleh wirausahawan muda di Kota Kupang menjadi fenomena menarik dalam membangun merek lokal berbasis budaya. Pene...

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This paper, "Strategi Komunikasi Digital Wirausahawan Muda Dikota Kupang Dalam Membangun Brand Lokal Di Era Media Sosial," delves into a highly pertin...

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Tedy Firmansyah, Anin Ditto, Aryoni Ananta

Perancangan Media Promosi Brand T- shirt Galanthus Nivalis

Marketing

Perancangan media promosi Galanthus Nivalis bertujuan meningkatkan kesadaran merek dan daya saing di pasar lokal. Penelitian ini menggunakan metode ob...

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This paper presents a focused approach to designing promotional media for the local T-shirt brand, Galanthus Nivalis, with the clear objective of enha...

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Yoni Adani Aqilah, Tri Waluyo Prehantio

Pengaruh Viral Marketing Instagram Dan Celebrity Endoser Terhadap Minat Beli Produk Scarlet Whitening Pada Masyarakat Kecamatan Jagakarsa

Marketing

This research aimed to find out and analyze the influence of Instagram viral marketing and celebrity endorsers on the interest in purchasing Scarlett...

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This research paper addresses a highly relevant topic in contemporary marketing, exploring the influence of Instagram viral marketing and celebrity en...

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Yuhan Amirullah, Teguh Santoso

Pengaruh Kepercayaan Dan Kualitas Layanan Terhadap Kepuasan Pelanggan Erigo Official Store Di Aplikasi Shoppe (Studi Pada Pengguna Shoppe Di Institut Ilmu Sosial Dan Manajemen STIAMI)

Marketing

Consumer satisfaction is influenced by several factors such as trust and service quality. Some of the phenomena that exist in the Erigo Official Shop...

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This study investigates the critical factors of trust and service quality in influencing customer satisfaction, specifically within the context of the...