Marketing Journals | Jurnal Online Page 26

Pengaruh Kualitas Pelayanan, Kepercayaan, Dan Harga Terhadap Kepuasan Pelanggan Raca Lele Di Tambun Utara

Marketing

This study investigated the impact of service quality, trust, and price on customer satisfaction in the culinary enterprise Raca Lele, located in Nort...

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The paper "Pengaruh Kualitas Pelayanan, Kepercayaan, Dan Harga Terhadap Kepuasan Pelanggan Raca Lele Di Tambun Utara" presents a focused investigation...

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Putra Andika, Krishantoro Krishantoro

Eksplorasi Pengalaman Nasabah Dalam Penggunaan Mobile Banking Wondr By BNI (Studi Kasus Nasabah BNI KCP Jatimakmur Bekasi)

Marketing

This study aimed to explore customer experiences in using the wondr by BNI mobile banking application at the Jatimakmur Sub-Branch Office (KCP), Bekas...

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This study aimed to explore customer experiences with the "wondr by BNI" mobile banking application, focusing specifically on users at the BNI KCP Jat...

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Roland Anggara Putra, Diana Prihadini

Analisis Strategi Integrated Marketing Communication Dalam Upaya Meningkatkan Volume Penjualan UMKM Gauri Shop Di Jakarta Timur

Marketing

This studi aims This study aims to determine and analyze the use of Integrated Marketing Communication (IMC) strategies, as well as identify inhibitin...

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The study, "Analisis Strategi Integrated Marketing Communication Dalam Upaya Meningkatkan Volume Penjualan UMKM Gauri Shop Di Jakarta Timur," addresse...

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Sheris Azzahra, Muhammad As'ad

Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian The Sandal’s Di Tanah Abang

Marketing

The intense competition in the footwear industry in Tanah Abang requires producers to understand the factors that influence consumer purchasing decisi...

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This study provides a focused investigation into the critical factors influencing consumer purchasing decisions within a highly competitive market. By...

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Yuli Evitha, Dwi Putri Amalliah

Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Ac Daikin Pt. Mitra Indo Teknik

Marketing

In the air conditioning industry, business face intense competition in terms of both pricing and product quality. The sales instability observed at Pt...

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This study, "Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Ac Daikin Pt. Mitra Indo Teknik," addresses a highly relevant issue withi...

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Dinda Ayu Widia Safitri

Analisis SWOT sebagai Strategi Pemasaran Pupuk Organik Cair dari Limbah Dapur (Kulit Buah) di Kelurahan Urangagung, Kabupaten Sidoarjo

Marketing

Currently, UMKM have become a special focus for the government, with strong support for their development. The community in Urangagung Village, Sidoar...

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This paper addresses a highly relevant topic concerning the development of Micro, Small, and Medium Enterprises (UMKM) in Indonesia, specifically focu...

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Muhammad Afrizal, Ilham Saputra, Riyan Satria, Rahmaddeni Rahmaddeni

Analisis Performa Algoritma K-Means Clustering untuk Segmentasi Pasar di UMKM

Marketing

This study aims to analyze the performance of the K-Means Clustering algorithm in market segmentation for Micro, Small, and Medium Enterprises (MSMEs)...

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This study, "Analisis Performa Algoritma K-Means Clustering untuk Segmentasi Pasar di UMKM," addresses a highly relevant and practical application of...

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Ela Widiantari Aritonang, Jeni Sukmal, M. Rusdi

Pengaruh Influencer Marketing dan Brand Image terhadap Minat Beli Produk Camille Beauty pada Mahasiswa Fakultas Ekonomi Universitas Al Washliyah Labuhan Batu

Marketing

This research aims to analyze the influence of influencer marketing and brand image on the purchase intention of Camille Beauty products among student...

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This research paper provides a focused examination of critical factors influencing consumer purchase intention within the beauty product market. Speci...

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Fitri Yani Harahap, Basyarul Ulya, Midrawati Hasibuan

Pengaruh Harga dan Kemudahan Bertransaksi terhadap Minat Konsumen Menggunakan QRIS pada Warung Nasgor Mas Adi di Jalan Veteran Rantauprapat

Marketing

This research aims to find out whether the perceived usefulness of QRIS and the convenience of QRIS have a significant effect on the efficiency of dig...

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This study investigates the factors influencing the adoption of QRIS at a specific fried rice stall, aiming to understand the impact of perceived usef...

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This manuscript outlines a pertinent project focused on enhancing the branding capabilities of Micro, Small, and Medium Enterprises (MSMEs), specifica...