Rizky Jaya Capriyansyah, Rizki Mulya Ardana, Rozaan Zhorif

Pengaruh Social Media dan Store Atmosphere Terhadap Purchasing Decision yang Dimediasi Oleh Brand Trust Pada Mcdonald’s (Studi Kasus Pelanggan Mcdonald’s Pada Wilayah Tangerang Selatan)

Marketing

Penelitian ini bertujuan untuk mengeksplorasi pengaruh store atmosphere terhadap keputusan pembelian, serta peran media sosial dan kepercay...

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This study investigates the influence of social media and store atmosphere on purchasing decisions, mediated by brand trust, within the context of McD...

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Threeatmi Ulin Sinaga, Rizqi Wahyudi, Ni Putu Widya Astari, Marwah Agus Lubis, Anisa Fikratul Afizah, Febi Nissa Saragih, Helza Maria Ulfa, Erika Jelita Sipahutar, Anggun Vica Ariesta, Intan Mardiono

Pengembangan Produk Rotan Berbasis Nilai Tambah: Perspektif dan Kepuasan Konsumen di Rotan Rangga Kota Baru

Marketing

This research is motivated by the shift in market demand for rattan furniture, which not only needs to be functional but must also possess...

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This paper, "Pengembangan Produk Rotan Berbasis Nilai Tambah: Perspektif dan Kepuasan Konsumen di Rotan Rangga Kota Baru," addresses a pertinent issue...

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Sari Wulandari, Atya Nur Aisha, Litasari Widyastuti Suwarsono

Pendampingan Manajemen Pemasaran Terpadu pada Perkumpulan Pengusaha Kecil dan Menengah (PPKM) Kabupaten Bandung

Marketing

Krisis Covid-19 berdampak pada situasi kestabilan ekonomi UMKM, termasuk para pelaku usaha yang tergabung dalam PPKM Kabupaten Bandung. Per...

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This abstract presents a timely and highly relevant community engagement initiative aimed at enhancing integrated marketing management capabilities fo...

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Hendra Kurniawan, Ika Nur Fajri

Pembuatan Media Promosi Online Berupa Website pada Gutera Olah Pangan

Marketing

Pasca pendemi Covid-19 yang terjadi di Indonesia telah banyak merubah gaya promosi para pelaku usaha. Banyak pelaku usaha UMKM (Usaha Mikro...

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Bhanu Sri Nugraha, Lukman Lukman

Pelatihan Manajemen Konten Sosial Media Untuk Promosi Rental Perlengkapan Bayi “Teman Bayiku”

Marketing

Teman Bayiku merupakan usaha rumahan (UKM) yang bergerak dalam bidang jasa penyewaan dan jual beli perlengkapan bayi. Selama menjalankan us...

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Mardatillah Mardatillah, Deno Rana, Brenda Chen, Nabilah Fadhilah, Yunita Sava

Pemberdayaan Perempuan Melalui Inovasi Pemasaran Pada UMKM Dapur Boncel di Kelurahan Sumber Rejo Kotamadya Balikpapan

Marketing

Keterbatasan perempuan dalam inovasi pemasaran digital dan non digital menjadi kendala untuk memaksimal usaha yang dimilikinya, hal inilah...

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Mulia Sulistiyono, Rizki Hanif Fansyah, Bernadhed Bernadhed, Rizqi Sukma Kharisma

Pemanfaatan Teknologi Virtual Reality dalam Promosi Desain Rumah pada CV Kurnia Jaya

Marketing

Kegiatan pengabdian kepada masyarakat (PkM) yang dilakukan pada CV Kurnia Jaya bertujuan untuk memanfaatkan teknologi Virtual Reality (VR)...

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This paper presents a timely and relevant community engagement project (PkM) conducted at CV Kurnia Jaya, focusing on the innovative application of Vi...

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Muhammad Iqbal Mahdi, Jeihan Ali Azhar, Anindita Imam Basri

Determinants of Halal Cosmetics Purchase Intention in Gen-Z: An Empirical Study in Java Island

Marketing

This study aims to analyze the influence of halal marketing, halal labeling, knowledge, brand image, and product quality on the interest in buying hal...

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This study offers timely and valuable insights into the determinants of halal cosmetics purchase intention among the Gen-Z demographic, a critical and...

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Hamidah Hamidah, Rifaatul Indana

E-Marketing Determinants of Bank Syariah Indonesia Mobile Banking Customer Loyalty (Study D.I. Yogyakarta)

Marketing

This study aims to examine the influence of e-trust, e-service quality, e-satisfaction, and electronic word of mouth (e-WOM) on customer loyalty among...

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The study, "E-Marketing Determinants of Bank Syariah Indonesia Mobile Banking Customer Loyalty (Study D.I. Yogyakarta)," offers a relevant and timely...

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Mar’atus Solikhah, Rudi Ferdiansah, Arif Rohman Hakim

Data Science Utilization in Consumer Trend Prediction: A Qualitative Study on an e-commerce Market Research Team in Indonesia

Marketing

In the era of digital transformation, the e-commerce industry in Indonesia faces great challenges in understanding and responding to changes in consum...

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This study tackles a highly pertinent and timely subject: the utilization of data science for consumer trend prediction within the rapidly evolving In...

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