Marketing Journals | Jurnal Online Page 21

This study explores the integration of Digital Marketing and Entrepreneurship in building competitive local brands within Indonesia's creat...

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This study, "Integration of Digital Marketing and Entrepreneurship in Building a Competitive Local Brand," presents a relevant and timely investigatio...

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Loso Judijanto

Visual and Thematic Analysis of Brand Equity Research through Bibliometric Study

Marketing

This study conducts a comprehensive visual and thematic analysis of brand equity research using bibliometric techniques through VOSviewer....

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This study undertakes a timely and comprehensive bibliometric examination of brand equity research, employing VOSviewer and data from the Scopus datab...

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Łukasz Wojciechowski

NECROMARKETING IN THE MEDIA AND MARKETING COMMUNICATIONS

Marketing

Death is an inseparable part of life. This paradoxical statement expresses the inevitability that each individual will encounter death. The...

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The article "NECROMARKETING IN THE MEDIA AND MARKETING COMMUNICATIONS" introduces a highly relevant and intriguing concept for contemporary marketing...

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Zuzana Schlosserová, Michaela Pániková

ENGAGEMENT OF MICROINFLUENCERS IN THE FIELD OF SUSTAINABLE FASHION

Marketing

The presented article deals with the issue of micro-influencers on social networks, focusing on micro-influencers in the field of sustainab...

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The article titled "ENGAGEMENT OF MICROINFLUENCERS IN THE FIELD OF SUSTAINABLE FASHION" addresses a highly contemporary and relevant topic at the inte...

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Muhammad Rafli, Ida Susanti, Vidya Kharisma

PERANCANGAN ULANG LOGO UMKM D2D FROZEN FOOD UNTUK MENINGKATKAN IDENTITAS VISUAL DAN DAYA SAING MEREK

Marketing

Latar belakang penelitian ini didasarkan pada kebutuhan UMKM D2D Frozen Food untuk meningkatkan citra merek melalui identitas visual yang lebih profes...

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This study addresses a pertinent issue for Micro, Small, and Medium Enterprises (MSMEs) in competitive markets: the critical role of visual identity i...

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Lilik Puji Lestari, Abi Senoprabowo

PERANCANGAN MEDIA PROMOSI OMAH MANTEN UNTUK MEMPERLUAS JANGKAUAN PASAR DI KABUPATEN BLORA

Marketing

Permasalahan utama dalam penelitian ini adalah kurang optimalnya strategi promosi yang digunakan oleh Omah Manten, sebuah sanggar rias pengantin di Bl...

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This paper, titled "PERANCANGAN MEDIA PROMOSI OMAH MANTEN UNTUK MEMPERLUAS JANGKAUAN PASAR DI KABUPATEN BLORA," addresses a highly relevant issue for...

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Hilmy Aliriad, Mohammad Tsaqibul Fikri, Ifa Khoiria Ningrum, M Choirul Sandi, Faiz Ardiansyah

PELATIHAN DIGITAL MARKETING UNTUK MEMBERDAYAKAN UMKM DI DESA JIPANG

Marketing

Pengabdian kepada masyarakat dilaksanakan untuk merespons tantangan digitalisasi yang dihadapi oleh UMKM di Desa Jipang, yang memerlukan peningkatan k...

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This community service (Pengabdian kepada Masyarakat - PPM) paper presents a highly relevant and timely initiative addressing the critical need for di...

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Jhona Boy Erwinta Sembiring, Sri Rezeki

Analisis Pengaruh Penjualan Personal dan Kualitas Pelayanan terhadap Keputusan Pembelian Produk pada UD Kembar Fashion di Kecamatan Tigapanah, Kabupaten Karo

Marketing

The decline in sales experienced by UD Kembar Fashion in Tigapanah District over the past five years is the main focus of this study. This condition i...

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This manuscript addresses a highly relevant practical issue concerning the prolonged sales decline experienced by UD Kembar Fashion, making it a timel...

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Mutmainah Mutmainah

Pengaruh Ulasan Online Terhadap Keputusan Pembelian Produk pada Platform Shopee

Marketing

The development of digital technology has changed consumer behavior patterns, including the process of making online purchasing decisions. One factor...

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This paper, "Pengaruh Ulasan Online Terhadap Keputusan Pembelian Produk pada Platform Shopee," addresses a highly relevant and contemporary issue conc...

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This study, "Pengaruh Harga, Fasilitas dan Aksesibilitas terhadap Keputusan Berkunjung Wisatawan ke Destinasi Wisata Gunung Puntang," addresses a high...