Dito Agustian, Febiana Aura Annisa, Novrian Novrian

Monetisasi Media Digital Oleh SCM: Model Bisnis Berbayar di Platform Vidio

Marketing

Transformasi digital telah mendorong perusahaan media untuk mengubah strategi bisnis mereka agar dapat bertahan dalam lanskap industri yang semakin ko...

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Distyaning Tri wahyuni_23

Antara Citra dan Konsumsi (Strategi Endorsemen Selebriti dalam Membangun Loyalitas Merek pada Generasi Milenial dan Gen Z)

Marketing

Di era digital yang terus berkembang, strategi endorsement selebriti berperan penting dalam membentuk loyalitas merek, terutama di kalangan milenial d...

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This paper, "Antara Citra dan Konsumsi (Strategi Endorsemen Selebriti dalam Membangun Loyalitas Merek pada Generasi Milenial dan Gen Z)," offers a tim...

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Tri Marhaeni, Dadang Kristanto, Farah Adiba

IMPLEMENTASI BAURAN PROMOSI DI STIA MALANG

Marketing

This study aims to analyze the promotional mix implemented by STIA Malang in facing intense competition among universities in East Java. Using a descr...

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This paper, "Implementasi Bauran Promosi di STIA Malang," addresses a highly relevant and timely topic concerning the strategic implementation of prom...

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Ridho Yades, Ria Edlina

Strategi Komunikasi Pemasaran Mini Soccer Relone Arena Dalam Membangun Brand Image

Marketing

This research aims to describe the marketing communication strategy used by Relone Arena, a mini soccer facility in Padang City, in building Brand Ima...

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This research, titled "Strategi Komunikasi Pemasaran Mini Soccer Relone Arena Dalam Membangun Brand Image," presents a pertinent and well-focused inve...

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Muria Abdul Hamid, Rindana Intan Emeilia, Siti Qona'ah

Pengaruh Live Streaming Terhadap Product Knoeledge Dcelup Chicken Crispy

Marketing

Live streaming has become one of the leading features on social media platforms, including TikTok, and is now widely utilized by businesses to promote...

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The manuscript, "Pengaruh Live Streaming Terhadap Product Knoeledge Dcelup Chicken Crispy," addresses a highly relevant and contemporary topic concern...

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Putra Maulana, Elistia Elistia

Determinants of customer satisfaction and return visit interest in culinary tourism in Bandung

Marketing

Culinary tourism is a key part of tourist behavior, especially when experiencing local food. Braga in Bandung, West Java, is one of Indonesia’s culina...

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Rafasya Syauqila Winasis, Dina Fitrisia Septiarini

Influencer-Driven Live Commerce and Repurchase Intentions: Evidence from Muslim Fashion on TikTok Shop

Marketing

This study aims to analyze the influence of marketing strategies through TikTok Shop Live by influencers on consumer repurchase intention on Sattka Ba...

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This study offers a timely and relevant investigation into the critical area of influencer-driven live commerce and its impact on consumer repurchase...

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Yusi Irensi Seppa

KONSEP PERUSAHAAN DALAM MELAKUKAN PEMASARAN

Marketing

Perusahaan memiliki departemen pemasaran yang mengatur aktivitas pemasaran untuk menciptakan dan menyalurkan manfaat bagi pelanggan. Tujuan dari penel...

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The article, "KONSEP PERUSAHAAN DALAM MELAKUKAN PEMASARAN," aims to elucidate the various conceptual frameworks guiding companies in their marketing e...

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Christian Johny Priyo Tirtakusuma, Audita Nuvriasari

Experiential Marketing, Value, and Service Quality: Impact on RedDoorz Customer Satisfaction

Marketing

Customer satisfaction is a key indicator of business performance in the hospitality sector, often influenced by marketing strategies, perceived value,...

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This study delves into crucial drivers of customer satisfaction within the hospitality sector, focusing on experiential marketing, customer value, and...

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Siti Nurhidayah, I Made Bayu Dirgantara

The Effect of Personalized Advertising on Attitude towards Advertising and Click- Through Rate

Marketing

This study aims to analyse the effect of Personalized Advertising on Attitudes towards Advertising and Click-Through Rate, with Privacy Concerns as a...

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This study investigates the intricate relationship between personalized advertising, attitudes towards advertising, and click-through rates, with priv...

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