Marketing Journals | Jurnal Online Page 17

Perusahaan memiliki departemen pemasaran yang mengatur aktivitas pemasaran untuk menciptakan dan menyalurkan manfaat bagi pelanggan. Tujuan dari penel...

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The article, "KONSEP PERUSAHAAN DALAM MELAKUKAN PEMASARAN," aims to elucidate the various conceptual frameworks guiding companies in their marketing e...

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Christian Johny Priyo Tirtakusuma, Audita Nuvriasari

Experiential Marketing, Value, and Service Quality: Impact on RedDoorz Customer Satisfaction

Marketing

Customer satisfaction is a key indicator of business performance in the hospitality sector, often influenced by marketing strategies, perceived value,...

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This study delves into crucial drivers of customer satisfaction within the hospitality sector, focusing on experiential marketing, customer value, and...

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Siti Nurhidayah, I Made Bayu Dirgantara

The Effect of Personalized Advertising on Attitude towards Advertising and Click- Through Rate

Marketing

This study aims to analyse the effect of Personalized Advertising on Attitudes towards Advertising and Click-Through Rate, with Privacy Concerns as a...

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This study investigates the intricate relationship between personalized advertising, attitudes towards advertising, and click-through rates, with priv...

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Dendang Karnila, Kimiatis Sa’adah, Hendy Rijalul Vikri, Deni Setiadi, Ismiyati

Eksplorasi Orientasi Pemasaran Sekolah dalam Meningkatkan Jumlah Siswa Baru di Sakinah Boarding School

Marketing

This study aims to explore the market orientation and marketing strategies applied by Islamic schools in an effort to increase the number of new stude...

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This study, "Eksplorasi Orientasi Pemasaran Sekolah dalam Meningkatkan Jumlah Siswa Baru di Sakinah Boarding School," addresses a highly relevant topi...

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Muhammad Rizky Awwalul Ramadhan, Siti Aminah, Nanik Hariyana

The Influence Of Brand Image, Product Quality And Lifestyle On The Decision To Purchase An Iphone Smartphone In Surabaya

Marketing

The increasingly rapid development of technology has made people's daily activities easier, so that dependence on technology, especially smartphones,...

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This study, titled "The Influence Of Brand Image, Product Quality And Lifestyle On The Decision To Purchase An Iphone Smartphone In Surabaya," tackles...

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Amanda Okky Wijaya, Siti Aminah

The Effect Of Service Quality And Price Perception On Customer Satisfaction Of Gojek Applications In Surabaya

Marketing

As the growth and development of the Indonesian state is getting higher, problems arise that require solutions that can facilitate and accelerate move...

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This study capably investigates the critical factors of service quality and price perception in influencing customer satisfaction with the Gojek appli...

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Ubay Husen, Hery Pudjoprastyono

The Influence Of Influencer Marketing And Price Perception On Iphone Purchase Decisions In Surabaya City

Marketing

. Opportunities for telecommunications companies have been greatly enhanced by the development of communications technology, particularly smart phones...

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The study titled "The Influence Of Influencer Marketing And Price Perception On Iphone Purchase Decisions In Surabaya City" investigates a timely and...

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Nilam Sari, Helman Fachri

The Influence Of Perceived Ease Of Use And Trust On Intention To Re-Use The Dana E-Wallet Application Through Customer Satisfaction As An Intervening Variable Among Student Users In Pontianak

Marketing

The advancement of technology has driven consumer behavior changes toward digital transactions, including the use of e-wallets. Although the Dana appl...

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This study delves into a highly pertinent topic concerning the evolving landscape of digital transactions and e-wallet adoption, specifically focusing...

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Feby Elfira Destafariza, Neni Triana M

The Influence Of Price And Service Quality On The Purchase Decision Of Pilgrims Choosing Pt Haji Mabrur Barokah In Pontianak

Marketing

This study aims to analyze the influence of price and service quality on the purchase decisions of pilgrims who choose PT Haji Mabrur Barokah in Ponti...

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This study effectively investigates the critical factors of price and service quality influencing the purchase decisions of pilgrims selecting PT Haji...

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Novita Enjelma, Neni Triana M

The Influence Of Word Of Mouth And Online Reviews On Consumers' Purchase Intention Of Skintific Products On Tiktok Shop With Delivery Speed As An Intervening Variable (A Study On Students Of Universitas Muhammadiyah Pontianak)

Marketing

This study aims to identify the influence of Word of Mouth on the Purchase Intention of SKINTIFIC products among female students at Universitas Muhamm...

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This study investigates the critical factors influencing consumers' purchase intention for SKINTIFIC products on TikTok Shop, specifically focusing on...