Mulia Sulistiyono, Rizki Hanif Fansyah, Bernadhed Bernadhed, Rizqi Sukma Kharisma

Pemanfaatan Teknologi Virtual Reality dalam Promosi Desain Rumah pada CV Kurnia Jaya

Introduction

Pemanfaatan teknologi virtual reality dalam promosi desain rumah pada cv kurnia jaya. Manfaatkan VR untuk promosi desain rumah interaktif CV Kurnia Jaya. Jelajahi tur virtual imersif, tingkatkan minat konsumen dengan visualisasi realistis. Aplikasi Unity 3D & SketchUp.

Abstract

Kegiatan pengabdian kepada masyarakat (PkM) yang dilakukan pada CV Kurnia Jaya bertujuan untuk memanfaatkan teknologi Virtual Reality (VR) sebagai alat promosi untuk desain rumah. Kegiatan Pengabdian Masyarakat ini melibatkan beberapa tahap, termasuk analisis kebutuhan, pembuatan model 3D, pengembangan aplikasi VR, pelatihan mitra, dan evaluasi berkala. Model 3D dibuat menggunakan SketchUp, dan aplikasi VR dikembangkan dengan Unity 3D, memungkinkan pengguna untuk melakukan tur virtual interaktif dan imersif dari desain rumah. Pelatihan diberikan untuk memastikan penggunaan aplikasi secara efektif. Hasilnya menunjukkan peningkatan minat dan pemahaman konsumen terhadap desain rumah yang ditawarkan oleh CV Kurnia Jaya. Penggunaan teknologi VR meningkatkan upaya promosi, membuat visualisasi desain rumah lebih realistis dan menarik. Kegiatan PkM ini menunjukkan potensi teknologi VR dalam meningkatkan kualitas dan efektivitas promosi produk di industri property.

Review

This paper presents a timely and relevant community engagement project (PkM) conducted at CV Kurnia Jaya, focusing on the innovative application of Virtual Reality (VR) technology for promoting home designs. The abstract clearly outlines a systematic methodology employed, commencing with a thorough needs analysis, followed by the creation of detailed 3D models and the subsequent development of an interactive VR application. This initiative demonstrates a practical approach to leveraging emerging technologies for business enhancement within the property sector, addressing a pertinent need for more engaging and effective product visualization. The project's implementation details, including the use of SketchUp for 3D modeling and Unity 3D for VR application development, underscore a robust technical framework. The core outcome, enabling users to undertake immersive virtual tours of home designs, is particularly compelling in its promise of an enhanced customer experience. The abstract reports significant positive results, notably an increase in consumer interest and understanding, alongside a general enhancement in the realism and attractiveness of promotional efforts. These findings effectively illustrate the tangible benefits of integrating VR into marketing strategies, offering a powerful tool for visualizing complex products like architectural designs. While the abstract compellingly highlights the potential of VR in property promotion, a deeper discussion on the quantitative metrics used to assess "increased interest and understanding" would further strengthen the paper's conclusions. Elucidating the specific evaluation methods and the degree of improvement observed would enhance the scientific rigor. Additionally, exploring any challenges encountered during implementation or user adoption, along with potential avenues for scaling this solution beyond a single company, would provide valuable insights for future research and practical application within the broader industry. Nonetheless, this PkM activity effectively showcases a promising pathway for technology-driven promotional innovation.

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