Marketing Journals | Jurnal Online Page 20

Komunikasi pemasaran terpadu memiliki peran krusial dalam membentuk citra merek suatu perusahaan. Penelitian ini menganalisis strategi komunikasi pema...

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This paper, "Strategi Komunikasi Pemasaran Terpadu Dalam Membentuk Brand Image ‘Metric’ Premium Cabinetry System," offers a relevant and insightful ex...

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Larasati Nikita Putri, Lathifa Prima Ghanistyana, Erni Haryati, Fadli Dzil Ikram

Implementasi Cyber Relations D’prima Hotel Dalam Membangun Loyalitas Customer

Marketing

Penelitian ini mengkaji implementasi cyber relations yang dilakukan oleh D’Prima Hotel dalam membangun loyalitas pelanggan di era digital. Perkembanga...

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This paper, "Implementasi Cyber Relations D’prima Hotel Dalam Membangun Loyalitas Customer," offers a timely and relevant exploration into the strateg...

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Henil Shah , Pankti Mehta, Jignesh Vidani

A Study on Comparative Analysis Regarding Gen-Z’s Perception Over Domino’s Pizza and Pizza Hut in Ahmedabad City

Marketing

This study investigates Generation Z's perceptions of Domino’s and Pizza Hut in Ahmedabad, focusing on factors such as food quality, pricing, and bran...

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This study offers an interesting comparative analysis of Generation Z's perceptions of Domino's Pizza and Pizza Hut within the specific context of Ahm...

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Qinan Nazratulya Shafa, Hasbullah, I Nyoman Yoga Sumadewa

Mascot Design of Zara and Vano as a Marketing Strategy for Zabava Labs

Marketing

The development of online games is in line with advances in computer and network technology, including Web3 which includes the use of Blockchain, smar...

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This paper proposes a timely and relevant intervention for Zabava Labs, a Web3 online game company, by addressing the critical issue of brand identity...

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Indry Chairina, I Nyoman Yoga Sumadewa, Ashar Bnyu Lazuardi

Designing a Business Profile Video to Increase Interest in Cooperation at the Forest Smoothie Company

Marketing

Forest Smoothie faces challenges in increasing interest in cooperation with potential business partners. This research aims to design a Business Profi...

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This paper addresses a highly relevant practical challenge faced by companies like Forest Smoothie: enhancing Business-to-Business (B2B) cooperation i...

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Suria Ningsih, I Nyoman Yoga Sumadewa, Ni Putu Sinta Dewi

Accelerating Promotional Media on Social Media for Brand Awareness Forest Smoothie

Marketing

With high deforestation rates, reforestation is important to restore the ecosystem. Forest Smoothie, an international beverage company with the concep...

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This paper presents a focused case study addressing the critical need for enhanced brand awareness for "Forest Smoothie," a company with an admirable...

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Asep Koswara, Neni Kurniawati

Digital Interest in Nature-Based Accommodation: A Google Search Study of Glamping Popularity in Indonesia

Marketing

This study investigated digital interest in nature-based accommodation, particularly glamping, by analyzing Google Search data in Indonesia from 2019...

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This study presents a timely and relevant investigation into the digital interest surrounding nature-based accommodation, specifically glamping, withi...

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Hariman, Mustika Permatasari, Vania Okky Putri, Meisya Anggarini, Taslim Taslim

The Effect of Experiential Marketing Dimensions on Loyalty at Opi Indah Hotel Banyuasin, Palembang

Marketing

This study investigates the influence of experiential marketing dimensions (sense, feel, think, and act) on customer loyalty at the front office servi...

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This study diligently examines the impact of experiential marketing dimensions (sense, feel, think, and act) on customer loyalty within the specific c...

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Ida Bagus Nyoman Krisna Prawira Yuda, Emilia Eka Patrinang, Florin Fatika Sari Pade Rande, Maria Sonya Lotu Mamulak

Marketing Bedulu Tourism Village in the Era of Industry 5.0: Challenges and Opportunities of 360-Degree Virtual Tours at Tegallinggah Cliff Temple, Bali

Marketing

This study investigates the implementation of 360-degree virtual tours as a marketing promotion strategy for rural tourism destinations within the Ind...

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This study presents a timely and highly relevant investigation into the application of 360-degree virtual tours as a marketing strategy for rural tour...

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Siti Isnaini

Effectiveness of Digital Marketing Strategy Through Social Media on Sales of UD. Purnama Jati Center For Special Jember Souvenirs

Marketing

Jember Regency, East Java, with an area of around 3,306.69 km², is famous not only for its agricultural and tourism sectors, but also as...

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This paper presents a timely and relevant investigation into the impact of digital marketing strategies through social media on sales, focusing specif...