Ariska Indah Pratiwi, Munawir Munawir, Nurjannah Nurjannah

The Effect of Product Display and Store Environment on Customer Loyalty through Customer Satisfaction

Marketing

This study aims to determine the effect of product display and store atmosphere on customer loyalty through customer satisfaction at Indoma...

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M. Ilham Wardhana Haeruddin

The Impact of Social Media Influencers on Consumer Behaviour: An Analysis Based on Promotion Mix

Marketing

By synthesizing a wide range of existing literature, this study provides a comprehensive overview of the current landscape, revealing how i...

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This paper offers a timely and comprehensive overview of the impact of social media influencers on consumer behaviour, critically examining their role...

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Eggy Herlambang, Carola Basuki, Lorio Purnomo, Surjandy Surjandy

PENINGKATAN DONASI DENGAN STRATEGI PEMASARAN DIGITAL PEDULISEHAT.ID MENGGUNAKAN FRAMEWORK CRISP-DM

Marketing

Pedulisehat.id is forum that offers services in the form of online, real-time, and transparent fundraising to collecting various donations from the pu...

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This paper, titled "PENINGKATAN DONASI DENGAN STRATEGI PEMASARAN DIGITAL PEDULISEHAT.ID MENGGUNAKAN FRAMEWORK CRISP-DM," addresses a pertinent and cri...

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Dini Amalia, Vina Citra Dewi, Aflah Harits Adzaldi, Muhammad Izzudin Zaki

Kepuasan Konsumen Haus Berdasarkan Kualitas Pelayanan, Promosi Dan Kualitas Produk Di Bekasi

Marketing

Industri minuman kekinian berkembang pesat di wilayah perkotaan seperti Bekasi Barat. Konsumen kini mempertimbangkan tidak hanya rasa, tetapi juga kua...

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Zachary Zeller

They're Lovin' It: How China and Japan Turned American Fast Food Into Global Phenomena

Marketing

Kentucky Fried Chicken arrived in Japan in the 1970s. McDonald’s launched in China in the late 1980s. Both arrived during periods of massive social up...

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This paper presents a highly engaging and pertinent analysis of how two iconic American fast-food giants, KFC and McDonald's, successfully embedded th...

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Triana Hasty Kusuma, Novita Yuliana, Dwi Puji Ratnawati, Curie Habiba, Adhie Prayogo

OPTIMALISASI DESAIN PRODUK UMKM VANIE HONEY: PENDAMPINGAN PEMBUATAN LABEL DAN PACKAGING UNTUK MENINGKATKAN DAYA TARIK PASAR

Marketing

Kegiatan pendampingan ini dilakukan untuk meningkatkan pemahaman mitra UMKM Vanie Honey yang bergerak dalam usaha madu terhadap perbaikan kualitas lab...

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This paper, titled "OPTIMALISASI DESAIN PRODUK UMKM VANIE HONEY: PENDAMPINGAN PEMBUATAN LABEL DAN PACKAGING UNTUK MENINGKATKAN DAYA TARIK PASAR," pres...

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Michael Oktavianus, Erny Marlina

Penerapan Electronic Customer Relationship Management Untuk Meningkatkan Kepuasan Dan Loyalitas Pelanggan

Marketing

Perkembangan teknologi komputer dan internet pada masa sekarang ini semakin pesat, sehingga banyak membantu manusia dalam menyelesaikan pekerjaannya....

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Sinar, Y. Johny W. Soetikno, Fachriyahtul Jannah

Studi Preferensi Rasa Dan Inovasi Produk Kripik Tempe Abi Di Pasar Lokal

Marketing

Penelitian ini bertujuan untuk menganalisis preferensi konsumen terhadap varian rasa dan inovasi produk keripik tempe abi di pasar lokal. Sebagai sala...

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Kusyairi Kusyairi, St Safarina, Retty Afrilia Gautami, Amelia Fatanur Baiti, Ani Nur Faizah

Strategi Pemasaran Berbasis Inovasi Kemasan dalam Upaya Memperluas Pangsa Pasar Petis Ikan di Desa Kramat

Marketing

Kramat Village, located in Tlanakan District, Pamekasan Regency, is a coastal area with abundant fisheries resources, one of which is fish paste (peti...

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Septien Dwi Savandha

E-Commerce and Consumer Behavior: A Comparative Study of Local and Global Marketplaces in Indonesia

Marketing

The development of e-commerce in Indonesia has driven significant changes in consumer behavior. Local marketplaces such as Tokopedia, Shope...

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This study offers a timely and relevant exploration into the evolving landscape of e-commerce and consumer behavior in Indonesia, a rapidly growing di...

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