Ida Bagus Nyoman Krisna Prawira Yuda, Emilia Eka Patrinang, Florin Fatika Sari Pade Rande, Maria Sonya Lotu Mamulak

Marketing Bedulu Tourism Village in the Era of Industry 5.0: Challenges and Opportunities of 360-Degree Virtual Tours at Tegallinggah Cliff Temple, Bali

Introduction

Marketing bedulu tourism village in the era of industry 5.0: challenges and opportunities of 360-degree virtual tours at tegallinggah cliff temple, bali . Explore marketing Bedulu Tourism Village in Industry 5.0 using 360-degree virtual tours for Tegallinggah Cliff Temple, Bali. Discover strategies, challenges, and opportunities to boost tourism.

Abstract

This study investigates the implementation of 360-degree virtual tours as a marketing promotion strategy for rural tourism destinations within the Industry 5.0 paradigm. Focusing on the Tegallinggah Cliff Temple in Bedulu Village, Gianyar, Bali, the research specifically explores the marketing strategies employed, alongside the concomitant challenges and opportunities arising in this advanced digital era. Adopting a qualitative methodology, data were collected through focus group discussions, observations, and document analysis. Findings indicate that the destination management employs several key strategies: collaboration with the Bali Tourism Directory website, provision of specialized training and development programs in digital tourism marketing, and strategic allocation of budgets for essential digital infrastructure. The study concludes that 360-degree virtual tour promotion significantly enhances destination visibility and appeal for both domestic and international tourists. Furthermore, the research identifies critical implications and provides actionable recommendations for tourism practitioners to optimize digital marketing management and strategic planning for the Tegallinggah Cliff Temple destination.

Review

This study presents a timely and highly relevant investigation into the application of 360-degree virtual tours as a marketing strategy for rural tourism destinations, particularly within the context of Industry 5.0. Focusing on the Tegallinggah Cliff Temple in Bedulu Village, Bali, the research offers a compelling case study on how digital innovation is being leveraged in a specific cultural heritage setting. The adoption of a qualitative methodology, including focus group discussions, observations, and document analysis, appears appropriate for exploring the nuances of marketing strategies and their implications. The identified key strategies – collaboration with the Bali Tourism Directory, specialized digital marketing training, and budget allocation for infrastructure – provide concrete, actionable insights into current practices. While the abstract effectively outlines the strategies employed and the positive impact on destination visibility and appeal, there is an opportunity for greater emphasis on the "challenges and opportunities" aspect explicitly mentioned in the title. The findings primarily detail the *strategies implemented*, which implicitly address opportunities, but the specific *challenges* encountered in the deployment and sustained management of these digital initiatives, particularly in an Industry 5.0 environment, are not explicitly elaborated in the abstract's results section. Clarifying how "Industry 5.0" uniquely shapes these challenges and opportunities, beyond simply referring to an "advanced digital era," would enhance the conceptual depth and distinctiveness of the research, even in a concise abstract summary. Despite these minor points for potential emphasis, this study makes a significant contribution to the understanding of digital marketing in rural tourism and the evolving landscape of destination promotion. Its practical implications are clear, offering valuable guidance for tourism practitioners seeking to optimize their digital strategies for cultural and natural heritage sites. Assuming the full paper provides a comprehensive discussion of the identified challenges and fully contextualizes the strategies within the Industry 5.0 paradigm, this work holds strong potential for publication. It serves as an excellent resource for stakeholders aiming to enhance the global reach and appeal of unique destinations through innovative digital tools.

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