Fatik Rahayu, Prameswari Dinda

Bagaimana Seorang Influencer Dapat Membentuk Consumer Well-being Untuk Meningkatkan Purchase Intention

Marketing

The rapid growth of social media platforms has led to the significant rise of Social Media Influencers (SMIs), resulting in intense competi...

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This study delves into a highly pertinent and contemporary issue: the multifaceted role of Social Media Influencers (SMIs) in shaping consumer behavio...

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Nhiken Yagra Amanda, Kristiana Widiawati

Peran Kualitas Produk, Harga, Dan Digital Marketing Dalam Meningkatkan Minat Beli

Marketing

In facing the growing competition among MSMEs in West Java, companies must adopt appropriate strategies to maintain their position, especia...

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Kevin Dea Aprilia, Kristiana Widiawati

Efektivitas Live Streaming, Influencer, Dan Diskon Dalam Keputusan Pembelian Gen Z Tiktok Shop

Marketing

This research explores how Generation Z's unique characteristics, such as a propensity towards technology, preference for visual content, a...

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Marcya Vanessa Glory Pical, Novita Novita

Anteseden Loyalitas Konsumen Keturunan Maluku Pada Merek Fashion M-Artwear

Marketing

The development of local brands is currently increasingly highlighting cultural values ​​as the main attraction in shaping consumer prefere...

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This paper investigates the antecedents of consumer loyalty among individuals of Maluku descent towards the local fashion brand M-Artwear. The study i...

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Lady Faerrosa, Baiq Nadia Nirwana, Silviana Kholi Coniawati

Optimizing Green Marketing Strategy on Marketing Performance by Implementing Green Tourism Advertising

Marketing

Green marketing strategies have become an essential component in enhancing the sustainability of tourism marketing performance. However, th...

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This paper, "Optimizing Green Marketing Strategy on Marketing Performance by Implementing Green Tourism Advertising," addresses a crucial gap in under...

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Kamal Kamal, Albar Alaydrus, Zulfikar Jakaputera Djamalang, Esianta Esianta, Nur Hijrah

PENGARUH VIRAL MARKETING, BRAND IMAGE DAN POSITIVE EMOTIONAL EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MEMILIH MIXUE CABANG INPRES KOTA PALU

Marketing

Penelitian ini bertujuan untuk 1). Untuk mengetahui pengaruh viral marketing, brand image dan positive emotional experience terhadap keputusan pembeli...

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This paper investigates the pertinent factors influencing consumer purchasing decisions for Mixue's Inpres branch in Palu, specifically focusing on vi...

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Muhamad Umar A, Abd Azis, Nazma Abd Azis Bakarama

PENGARUH LIVE STREAMING, TRUST, DAN WOM TERHADAP KEPUTUSAN PEMBELIAN DI PUTRIAYU SHOP KOTA PALU

Marketing

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, kepercayaan (trust), dan word of mouth (WOM) terhadap keputusan pembelian konsume...

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Hidayatulloh Hidayatulloh, Febra Davonza , Fransisca Angelin Vunga Tuvaona

Penerapan Teknologi Digital Untuk Meningkatkan Pemasaran dan Penjualan Produk UMKM

Marketing

Penerapan teknologi digital dalam pengelolaan pemasaran produk UMKM di era globalisasi semakin penting untuk meningkatkan daya saing dan penjualan pro...

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This paper, titled "Penerapan Teknologi Digital Untuk Meningkatkan Pemasaran dan Penjualan Produk UMKM," addresses a highly relevant and critical area...

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Nur Khotham Al Firman Khotham, Singgih Purnomo, Khabib Alia Akhmad

Pengaruh Suasana Café dan Harga Jual Terhadap Keputusan Pembelian Pada Coffee Shop Di Kota Boyolali

Marketing

Pertumbuhan bisnis kuliner saat ini  mengalami kemajuan. Banyak nya para pebisnis membuka usaha mereka dengan memperhatikan pangsa pas...

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This study addresses a highly relevant topic in contemporary business, focusing on the burgeoning coffee shop industry in Boyolali. The objective to i...

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Retno Indah Sulistyorini

Kepuasan Konsumen Pada SPBU 4457517 Sukoharjo

Marketing

The aim of the study was to analyze whether the variables of fuel oil quality, My Pertamina application quality and service quality have an...

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This study, titled 'Kepuasan Konsumen Pada SPBU 4457517 Sukoharjo,' addresses a locally relevant topic by investigating the factors influencing consum...

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