Rodliyatuz Zahro’, Zulfa Laila Fitri, Hafizhan Arhab Juswil

The Commodification of Religious Arguments in Digital Marketing: A Semiotic Study by Roland Barthes on the TikTok Account @Jilbrave

Marketing

Social media has had a widespread influence on the industrial world, with some players successfully shifting from an exploitative orientation to relig...

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This paper tackles a highly relevant and timely topic concerning the intersection of religion, digital marketing, and commercial exploitation within t...

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Monica Septiani, Suhroji Adha, Hero Wirasmara Kusuma

Pengaruh Fasilitas dan Pelayanan terhadap Loyalitas Pelanggan pada Cafe Tepian Laut Merak

Marketing

This study aims to analyze the influence of facilities and service quality on customer loyalty at Café Tepian Laut Merak. The research employed a quan...

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Lale Puspita Kembang, Rian Indranopa, Amirudin Kalbuadi

Efektivitas Bauran Promosi dalam Meningkatkan Volume Penjualan di Art Shop Sukarara Lombok Tengah

Marketing

Promoting company products so that they are known to the wider community, not only by promoting through social media or using online media, but promot...

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Dito Agustian, Febiana Aura Annisa, Novrian Novrian

Monetisasi Media Digital Oleh SCM: Model Bisnis Berbayar di Platform Vidio

Marketing

Transformasi digital telah mendorong perusahaan media untuk mengubah strategi bisnis mereka agar dapat bertahan dalam lanskap industri yang semakin ko...

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Distyaning Tri wahyuni_23

Antara Citra dan Konsumsi (Strategi Endorsemen Selebriti dalam Membangun Loyalitas Merek pada Generasi Milenial dan Gen Z)

Marketing

Di era digital yang terus berkembang, strategi endorsement selebriti berperan penting dalam membentuk loyalitas merek, terutama di kalangan milenial d...

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This paper, "Antara Citra dan Konsumsi (Strategi Endorsemen Selebriti dalam Membangun Loyalitas Merek pada Generasi Milenial dan Gen Z)," offers a tim...

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Tri Marhaeni, Dadang Kristanto, Farah Adiba

IMPLEMENTASI BAURAN PROMOSI DI STIA MALANG

Marketing

This study aims to analyze the promotional mix implemented by STIA Malang in facing intense competition among universities in East Java. Using a descr...

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This paper, "Implementasi Bauran Promosi di STIA Malang," addresses a highly relevant and timely topic concerning the strategic implementation of prom...

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Ridho Yades, Ria Edlina

Strategi Komunikasi Pemasaran Mini Soccer Relone Arena Dalam Membangun Brand Image

Marketing

This research aims to describe the marketing communication strategy used by Relone Arena, a mini soccer facility in Padang City, in building Brand Ima...

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This research, titled "Strategi Komunikasi Pemasaran Mini Soccer Relone Arena Dalam Membangun Brand Image," presents a pertinent and well-focused inve...

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Muria Abdul Hamid, Rindana Intan Emeilia, Siti Qona'ah

Pengaruh Live Streaming Terhadap Product Knoeledge Dcelup Chicken Crispy

Marketing

Live streaming has become one of the leading features on social media platforms, including TikTok, and is now widely utilized by businesses to promote...

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The manuscript, "Pengaruh Live Streaming Terhadap Product Knoeledge Dcelup Chicken Crispy," addresses a highly relevant and contemporary topic concern...

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Putra Maulana, Elistia Elistia

Determinants of customer satisfaction and return visit interest in culinary tourism in Bandung

Marketing

Culinary tourism is a key part of tourist behavior, especially when experiencing local food. Braga in Bandung, West Java, is one of Indonesia’s culina...

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Rafasya Syauqila Winasis, Dina Fitrisia Septiarini

Influencer-Driven Live Commerce and Repurchase Intentions: Evidence from Muslim Fashion on TikTok Shop

Marketing

This study aims to analyze the influence of marketing strategies through TikTok Shop Live by influencers on consumer repurchase intention on Sattka Ba...

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This study offers a timely and relevant investigation into the critical area of influencer-driven live commerce and its impact on consumer repurchase...

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