Ventty Krisna, Merintan Berliana Simbolon, Natalia Titik Wiyani

Pengaruh Kemudahan, Keamanan, Dan Manfaat Penggunaan Uang Elektronik Terhadap Perilaku Konsumtif Pengguna E-commerce

Marketing

Tujuan penelitian ini adalah untuk menguji pengaruh kemudahan, keamanan, dan manfaat penggunaan uang elektronik terhadap perilaku konsumtif mahasiswa....

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This study investigates the influence of ease, security, and benefits associated with electronic money usage on the consumptive behavior of students f...

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Salfhaoctha Friemay Aliefia Poetry, Leila Mona Ganiem, Irmulansati Tomohardjo

Driving Engagement: How Information Quality and Event Marketing Shape Toll Road Companies' Image on Instagram

Marketing

PT Jasa Marga, as a company in the field of transportation services and toll road management infrastructure in Indonesia, faces the challen...

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Hizamuddin Syah, Hefniy, Siti Fatimah, Noqti Nuril Khovi, Rahmat Yahya

Islamic Education Marketing: Leveraging Cultural Identity For Competitive Advantage

Marketing

Penelitian ini bertujuan untuk memahami bagaimana identitas budaya Islam dapat digunakan dalam strategi pemasaran di SMK NU Bantaran Probol...

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Tetiana Hrysiuk

IMPACT OF MARKETING CAMPAIGNS ON SALES DYNAMICS (CADDY, MULTIVAN)

Marketing

The modern automotive market is under the influence of digital transformations, the growing role of behavioral analytics and growing competition in th...

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Endri Wijaya, Saparso Saparso

Kepercayaan sebagai Variabel Intervening Pengaruh antara Kualitas Produk dan Pelayanan Terhadap Loyalitas Pelanggan (Studi Pada Pelanggan E-Commerce Tokopedia.com)

Marketing

Pemenuhan kualitas produk, pelayanan, kepercayaan pelanggan merupakan salah satu faktor yang diharapkan dapat meningkatkan loyalitas pelanggan toko on...

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Mina Sulastri

Mediasi Keputusan Pembelian pada Pengaruh Kualitas Layanan dan Persepsi Harga Terhadap Kepuasan Pelanggan (Studi pada Pelanggan Indomaret di Tanjung Duren Jakarta Barat)

Marketing

Persaingan yang sangat ketat dalam industri minimarket membuat perusahaan dituntut untuk dapat membaca peluang yang ada di pasar dan menerapkan strate...

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This study investigates the complex interplay of consumer behavior drivers within the highly competitive Indonesian minimarket sector, specifically fo...

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Endah Dwi Inahasari, Wahyu Prabawati Putri Handayani

ELECTRONIC WORD OF MOUTH DAN PURCHASE INTENTION: PERAN MEDIASI BRAND IMAGE

Marketing

ABSTRACT Purpose– Testing and analyzing the significance of the positive influence of electronic word of mouth on purchase intention, electronic word...

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This study, titled "ELECTRONIC WORD OF MOUTH DAN PURCHASE INTENTION: PERAN MEDIASI BRAND IMAGE," clearly articulates its purpose to investigate the in...

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Syahmardi Yacob, Ade Titi Nifita, Ade Perdana Siregar

Understanding Generation Y Purchase Intentions: Mediating Effects of Uniqueness Needs and Experiential Marketing in MSME Snack Consumption

Marketing

Micro, small, and medium-sized enterprises (MSMEs) play a vital role in Indonesia’s economic resilience, particularly in responding to glob...

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This study offers a timely and pertinent examination of Generation Y purchase intentions, a critical area given the evolving consumer landscape and th...

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Firmannudin Firmannudin

The Effectiveness of Digital Marketing in Increasing Sales on E-Commerce in Indonesia

Marketing

This study aims to analyze the effectiveness of digital marketing in increasing sales in e-commerce in Indonesia. The background of the stu...

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This study capably addresses a pertinent and timely topic: the effectiveness of digital marketing in bolstering e-commerce sales within the Indonesian...

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Kania Chairunnisa Dwi Artha, Hudi Santoso

Strategi Social Media Specialist dalam Meningkatkan Brand Identity Melalui Instagram @alancreativeid

Marketing

Studi ini bertujuan pada Strategi Social Media Specialist dalam Meningkatkan Brand Identity melalui Instagram Alan Creative. Media sosial berfungsi se...

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