Hidayatulloh Hidayatulloh, Febra Davonza , Fransisca Angelin Vunga Tuvaona

Penerapan Teknologi Digital Untuk Meningkatkan Pemasaran dan Penjualan Produk UMKM

Introduction

Penerapan teknologi digital untuk meningkatkan pemasaran dan penjualan produk umkm. Tingkatkan penjualan & pemasaran UMKM dengan teknologi digital. Pelajari bagaimana media sosial, e-commerce, & aplikasi dapat memperluas jangkauan pasar, interaksi pelanggan, dan efisiensi bisnis.

Abstract

Penerapan teknologi digital dalam pengelolaan pemasaran produk UMKM di era globalisasi semakin penting untuk meningkatkan daya saing dan penjualan produk. Penelitian ini bertujuan untuk menganalisis penerapan teknologi digital dalam pengelolaan pemasaran produk UMKM di Gerai Lengkong, Kelurahan Pondok Jagung, Kecamatan Serpong Utara, Kota Tangerang Selatan. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan wawancara mendalam terhadap pemilik gerai dan beberapa pelaku UMKM terkait, serta observasi langsung di lokasi. Hasil penelitian menunjukkan bahwa pemanfaatan teknologi digital, seperti media sosial, platform e-commerce, dan aplikasi berbasis teknologi, dapat memperluas jangkauan pasar, meningkatkan interaksi dengan pelanggan, serta meningkatkan penjualan produk. Selain itu, penggunaan teknologi digital juga mempermudah pengelolaan inventaris dan proses transaksi yang lebih efisien. Diharapkan hasil penelitian ini dapat memberikan wawasan bagi UMKM lainnya dalam mengimplementasikan teknologi digital sebagai alat untuk meningkatkan efektivitas pemasaran dan daya saing produk di pasar lokal maupun global.

Review

This paper, titled "Penerapan Teknologi Digital Untuk Meningkatkan Pemasaran dan Penjualan Produk UMKM," addresses a highly relevant and critical area concerning the economic empowerment of Micro, Small, and Medium Enterprises (MSMEs) in the current digital era. The research effectively outlines its objective to analyze the practical application of digital technologies in marketing management for MSMEs, specifically focusing on Gerai Lengkong. The chosen qualitative methodology, incorporating in-depth interviews with stakeholders and direct observation, is appropriate for exploring the nuanced real-world implementation and impacts of digital technology adoption at a localized level. The findings presented in the abstract clearly articulate the multifaceted benefits of integrating digital technology into MSME operations. The study identifies that platforms such as social media, e-commerce, and other tech-based applications significantly contribute to expanding market reach and fostering greater customer interaction, directly correlating with increased product sales. Furthermore, the research astutely points out the operational efficiencies gained through digital tools, particularly in inventory management and transaction processing. These insights underscore the transformative potential of digital adoption, not just for promotional activities but also for streamlining core business functions, thereby enhancing overall competitiveness for local MSMEs. While the abstract provides a compelling overview of the positive impacts, the full paper would benefit from a more detailed discussion on the specific challenges or barriers MSMEs at Gerai Lengkong might have faced during the adoption process, and how these were overcome. Such insights would provide a more holistic understanding and offer practical guidance for other MSMEs contemplating similar implementations. Nevertheless, this research serves as a valuable preliminary investigation, offering important implications for policymakers and business advisors seeking to champion digital transformation within the MSME sector, ultimately enhancing their effectiveness in both local and global markets.

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