Umul Khair, Yefrianto Yefrianto

PERLINDUNGAN HUKUM BAGI KONSUMEN DALAM TRANSAKSI JUAL BELI ONLINE (E-COMMERCE): ASAS ITIKAD BAIK SEBAGAI PRINSIP KOREKTIF DALAM PERLINDUNGAN KONSUMEN ONLINE

Introduction

Perlindungan hukum bagi konsumen dalam transaksi jual beli online (e-commerce): asas itikad baik sebagai prinsip korektif dalam perlindungan konsumen online. Pelajari perlindungan hukum konsumen dalam transaksi jual beli online (e-commerce). Artikel ini menganalisis tanggung jawab pelaku usaha & bentuk perlindungan berdasarkan UU ITE & UU Perlindungan Konsumen.

Abstract

Abstract: The rapid development of computer, telecommunication, and information technologies has significantly increased the number of internet-based transactions worldwide. Legal protection for consumers in online buying and selling transactions is therefore essential to support the sustainable growth of the community’s economy. This study examines the responsibility of business actors toward consumers in online sales transactions and the forms of legal protection available to consumers in online sale and purchase agreements. This research employs a normative legal research method by analyzing relevant laws and regulations. The results indicate that, first, business actors in online sales transactions are obligated to provide compensation or indemnification for defective or problematic products. Second, legal protection for online consumers is provided through legal certainty as stipulated in statutory regulations governing electronic transactions, particularly Law Number 19 of 2016 concerning Amendments to Law Number 11 of 2008 on Information and Electronic Transactions, and Law Number 8 of 1999 on Consumer Protection.  Keywords: Consumer Protection, Agreement, Online Sale and Purchase.

Review

This paper addresses a highly pertinent and timely issue: legal protection for consumers in the rapidly expanding domain of online transactions (e-commerce). Given the global surge in internet-based commerce, the research correctly identifies the critical need for robust legal frameworks to ensure sustainable economic growth and consumer confidence. The study's objectives are clear: to examine the responsibilities of business actors towards consumers in online sales and to delineate the forms of legal protection available, specifically framing the principle of "good faith" (asas itikad baik) as a corrective mechanism within this context. Employing a normative legal research method, the study systematically analyzes relevant Indonesian laws and regulations. The findings provide a clear outline, indicating that business actors in online transactions are obligated to provide compensation or indemnification for problematic products. Furthermore, the paper identifies that legal protection for online consumers is primarily guaranteed through statutory regulations, specifically citing Law Number 19 of 2016 concerning Amendments to Law Number 11 of 2008 on Information and Electronic Transactions, and Law Number 8 of 1999 on Consumer Protection. These findings offer a foundational understanding of the existing legal landscape in Indonesia relevant to the subject. The research's strength lies in its timely focus and clear articulation of the statutory provisions governing consumer protection in Indonesian e-commerce. However, while the title prominently features "good faith as a corrective principle," the abstract's summary of findings primarily emphasizes established legal obligations and statutory provisions, leaving some scope for further exploration of how this principle specifically acts as a *corrective* mechanism in practice or through judicial interpretation. Nevertheless, the paper provides a valuable initial analysis, offering a clear legal roadmap for stakeholders and laying a solid groundwork for future research, potentially including empirical studies on the practical application and effectiveness of these legal protections.

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