The purposes of this research were: (1) To explore the needs of the sample group regarding the development of a hybrid exhibition for departmental pub...
The research investigated the effect of AI-powered chatbots on crisis communication efficiency and trust-building in government public relations in th...
Visual communication attributes significantly enhance the perceived values of products in the market economy. However, the effectiveness of the strate...
This paper, "Influence of Visual Communication Used in Designing Cultural Products on the Purchase Behavior of Consumers: A case of Chengde Mountain R...
Amid globalization and modernization, maintaining national identity and folk culture has become a pressing issue. While web-based craftsmanship docume...
This study, "A Grounded Theory Study of Audience Emotional Experience in Chinese Web-based Craftsmanship Documentaries," addresses a timely and signif...
The aim of this article is to conceptualize the term “Classic Video Game” by employing the methodology used by David Bordwell, Janet Staiger, and Kris...
Desde su creación en 2015 hasta la actualidad, la orientación científica de la Licenciatura en Comunicación Social (LCS) de la UNM cuenta c...
El “nuevo periodismo”, la literatura y el cine histórico en la representación de la realidad.
The proposed article, "El “nuevo periodismo”, la literatura y el cine histórico en la representación de la realidad," presents an intriguing and poten...
Podcasts have become an increasingly popular phenomenon in recent years, significantly changing the traditional media landscape. With their ability to...
The objective of this study is to identify and analyse the communication issues currently being experienced, and to provide concrete recommendations f...
This study, "Communication Audit: Analysing Communication Effectiveness Through Organisation Communication Evaluation (OCE)," presents a clear and tim...
Aim. This article offers an approach to general theoretical issues in the semiotics of culture and the arts, with an emphasis on key concep...
The article, "General Theoretical Notions About the Semiotics of Culture and the Arts," presents a comprehensive theoretical inquiry into the foundati...
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