Taufik Ramlan Alfiansyah, Audy Abdillah Hidayat, Alfarezi Hidayat Pratama, Agil Aqshol Mahenda, Muhammad Rafly, Fuad Nur Hasan

Analisis Sentimen Kebijakan Penempatan Dana 200T Di Bank Bumn Menggunakan Algoritma Support Vector Machine

Finance

The policy of placing Rp200 trillion in state-owned banks (BUMN) has sparked extensive debate and elicited diverse public reactions. Frequently discus...

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Rahmat Hidayat, Dewi Juliah Ratnaningsih

Analisis Sentimen Program Mbg Menggunakan Algoritma Random Forest Dan Naive Bayes

Informatics

Abstrak: Transformasi digital telah mendorong perubahan besar dalam berbagai aspek kehidupan, salah satunya melalui kemunculan teknologi MBG yang memu...

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Rina Febriani, Sri Rahmasari Hendri

The Effect Of Work Discipline And Employee Loyalty On Employee Performance Of The HR & General Department Of PT. Semen Padang

Management

This study aims to determine the influence of work discipline and employee loyalty on employee performance of the Department of Human Resources &...

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Howardi Visza Adha, Muhammad Syahril Hendri

The Influence of Brand Equity and Product Quality on Cimory Yoghurt Squeeze Purchase Decisions in Koto Tangah District, Padang City

Marketing

This study aims to find out how the variables of Brand Equity and Product Quality affect the purchase decision of cimory yoghurt squeeze in Koto Tanga...

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Fitry Primadona, Sapta N irwandar, Hartoyo Hartoyo, Lilik Noor Yuliati, Laily Dwi Arsyianti

The Role of Halal Certification in Increasing the Interest of Muslim Consumers in Halal Tourism Destinations

Marketing

This research examines the role of halal certification in increasing the interest of Muslim consumers in halal tourismdestinations. Through a qualitat...

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Nanda Nanda, Lailatul Sa'dah

The Influence of Social Media, Brand Image and Location on the Decision to Stay at Imelda Hotel Kota Padang

Marketing

This study aims to determine the influence of social media, brand image and location on the decision to stay at imelda hotel in Padang city. The sampl...

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This study, titled "The Influence of Social Media, Brand Image and Location on the Decision to Stay at Imelda Hotel Kota Padang," addresses a highly r...

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Darman Darman, Devi Triana Rosa

The Effect Of The Implementation Of Customer Relationship Management, Increasing Experiental Marketing, And The Application Of Religiosity On The Loyalty Of Diversification Savings Customers Of Bank Nagari Syariah Olo Padang Branch

Marketing

This study aims to determine the influence of the Implementation of Customer Relationship Management, Increasing Experiental Marketing, and the Applic...

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This study provides an intriguing look into the drivers of customer loyalty within the specialized context of Islamic banking, specifically focusing o...

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Edi Suandi, Uci Anita

THE INFLUENCE OF FINANCIAL LITERACY AND CUSTOMER TRUST ON INTEREST IN SAVING AT BANK NAGARI BRANCH KOTO BARUDHARMASRAYA REGENCY

Finance

This study aims to determine the influence of financial literacy and customer trust on the interest in saving by respondents domiciled in Dharmasraya...

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David Malik, Yogi Rahmatulla

The Influence of Marketing Communication and Service Quality on the Satisfaction of Tourists of Air Manis Beach in Padang City, West Sumatra

Marketing

The problem in this study is how the influence of marketing communication and service quality on the satisfaction of tourists at Air Manis Beach in Pa...

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The manuscript investigates the critical factors of marketing communication and service quality influencing tourist satisfaction at Air Manis Beach in...

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Doris Schönbaß

Literarische und pragmatische Lesekultur junger Menschen in der Post[covid]moderne

Education

Die Frage nach der Zukunft des Bücherlesens – insbesondere des gedruckten Buches und des literarischen Lesens – in einer zunehmend digitalisierten Med...

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