Fatik Rahayu, Prameswari Dinda

Bagaimana Seorang Influencer Dapat Membentuk Consumer Well-being Untuk Meningkatkan Purchase Intention

Marketing

The rapid growth of social media platforms has led to the significant rise of Social Media Influencers (SMIs), resulting in intense competi...

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This study delves into a highly pertinent and contemporary issue: the multifaceted role of Social Media Influencers (SMIs) in shaping consumer behavio...

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Nhiken Yagra Amanda, Kristiana Widiawati

Peran Kualitas Produk, Harga, Dan Digital Marketing Dalam Meningkatkan Minat Beli

Marketing

In facing the growing competition among MSMEs in West Java, companies must adopt appropriate strategies to maintain their position, especia...

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Leonardus Kelvin Handaya

Peran Gaya Kepemimpinan Terhadap Intention to Leave: Literature Review

Management

This literature review analyzes the role of leadership style in influencing employees’ intention to leave an organization. By examining mor...

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This literature review addresses a highly pertinent issue in organizational psychology and human resource management: the influence of leadership on e...

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Kevin Dea Aprilia, Kristiana Widiawati

Efektivitas Live Streaming, Influencer, Dan Diskon Dalam Keputusan Pembelian Gen Z Tiktok Shop

Marketing

This research explores how Generation Z's unique characteristics, such as a propensity towards technology, preference for visual content, a...

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Muhammad Usman Fadloli, Mohammad Yunies Edward

Pengaruh Profitabilitas, Likuiditas, Ukuran Perusahaan, Dan Kebijakan Hutang Terhadap Kebijakan Dividen Pada Perusahaan LQ45

Finance

The average dividend payout ratio in IDX companies in the LQ45 index fluctuated during the 2019-2023 period. After declining, there was a r...

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This paper presents a pertinent investigation into the determinants of dividend policy among companies listed in the LQ45 index on the Indonesian Stoc...

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Salsa Amanda Putri, Yuhendri LV

Pengaruh Entrepreneurial Mindset dan Self-Efficacy Terhadap Entrepreneurial Intention Mahasiswa Universitas Negeri Padang

Education

The high level of unemployment among university graduates in Indonesia is a seriously problem that negatively impacts various aspects, incl...

Review:

This paper addresses a critical issue of graduate unemployment in Indonesia and the aspiration of universities, such as Universitas Negeri Padang (UNP...

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Marcya Vanessa Glory Pical, Novita Novita

Anteseden Loyalitas Konsumen Keturunan Maluku Pada Merek Fashion M-Artwear

Marketing

The development of local brands is currently increasingly highlighting cultural values ​​as the main attraction in shaping consumer prefere...

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This paper investigates the antecedents of consumer loyalty among individuals of Maluku descent towards the local fashion brand M-Artwear. The study i...

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Syafrianita Syafrianita, Agus Purnomo

Dari Biaya ke Kolaborasi: Investigasi Pengaruh Ganda Biaya Logistik dan Crowd Logistics terhadap Supply Chain Efficiency dalam Operasi Kurir Perkotaan

Operations

Urban courier services are increasingly compelled to enhance operational efficiency due to the escalating demand stemming from e-commerce g...

Review:

This study, titled "Dari Biaya ke Kolaborasi: Investigasi Pengaruh Ganda Biaya Logistik dan Crowd Logistics terhadap Supply Chain Efficiency dalam Ope...

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Jennifer Audreylia Djiwono, Tiffany Evelyn Kondana, Reyna Reng Suy Laulyta, Olivia Yantho, Yuyun Karystin Meilisa Suade

Cashless Behavior And E-Wallets In Gen Z’s Financial Management

Finance

This study investigates the influence of cashless payments and digital wallets on the financial management of Generation Z in Makassar, foc...

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This study timely investigates the crucial interaction between cashless payments, e-wallets, and the financial management behaviors of Generation Z in...

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Zahwa Aisyiyah Salma, Muafi Muafi

Pengaruh Kerangka AMO (Ability, Motivation, Opportunity) Terhadap Retensi Talenta Peran Mediasi Keterlibatan Karyawan Di PT X

Management

Nowdays, the business world is not only required to create high quality products and services, but also be able to develop superior talents...

Review:

This study investigates the influence of the Ability, Motivation, Opportunity (AMO) framework on talent retention, exploring the mediating role of emp...

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