Fadi Jaber

Framing the Gaza Crisis: A Comparative Analysis of Trudeau’s and Biden’s Social Media Narratives

Politics

The Gaza Strip crisis, particularly following the October 7, 2023, escalation has garnered global attention and elicited a diverse range of political...

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This study presents a timely and highly relevant analysis of how leaders frame international crises on social media, focusing on the Gaza conflict. Th...

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Kerui Huang

Storytelling as a Strategic Tool in Influencer Marketing: Impact on Engagement, Authenticity and Purchase Intent

Marketing

Storytelling has become an important strategic tool in influencer marketing and transformed how engagement, authenticity and purchase-intent is percei...

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This study critically examines the strategic application of storytelling in influencer marketing, exploring its profound impact on audience engagement...

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Chidchanok Ngenjareanrung, Pornpapatsorn Princhankol, Kuntida Thamwipat

Hybrid Exhibition for Departmental Public Relations through Chronological Storytelling of Undergraduate Award-Winning Works

Communication

The purposes of this research were: (1) To explore the needs of the sample group regarding the development of a hybrid exhibition for departmental pub...

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Mohamed Mallek, Faycal Farhi, Riadh Jeljeli, Elsir Ali Saad Mohamed, Esaaf Hamad

Effect of AI-Powered Chatbots on Crisis Communication Efficiency and Trust-Building in Government Public Relations: Mediating Role of Message Customization

Communication

The research investigated the effect of AI-powered chatbots on crisis communication efficiency and trust-building in government public relations in th...

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Puji Rianto, Hermin Indah Wahyuni, Sugeng Bayu Wahyono

Local Television and Cultural Dynamics: Assessing Contributions to Indonesia’s Cultural Sphere

Sociology

In culturally diverse countries, such as Indonesia, the cultural sphere often poses significant challenges. Unfortunately, this topic has not received...

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Mohammad Hanaqtah, Tamadur Al-Shamayleh, Manar Abu Darwish, Mheel Al-Smaihyeen, Emran Almomani, Yasmin Al-Arainat, Radzuwan Ab Rashid

Implicature Shifts in the Translation of King Abdullah II’s Political Speeches from English into Arabic

Linguistics

Implicature refers to what people suggest or imply in their speaking or writing, beyond explicit statements. Translators are tasked with preserving th...

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This study offers a timely and relevant examination of implicature shifts in the translation of King Abdullah II’s political speeches from English int...

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Filomachi Spathopoulou, Konstantinos M. Pitychoutis, Jaroslaw Dydowicz

Digital Transformation and Gender Equity in Higher Education: Insights from Algeria

Education

As digital transformation reshapes higher education globally, questions of equitable access and readiness have become increasingly urgent, particularl...

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This timely study, "Digital Transformation and Gender Equity in Higher Education: Insights from Algeria," addresses a critical and increasingly urgent...

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Xiaochen Zhang, Nadzirah Rosli, Ahmad Azmi Mohd Ariffin, Siti Ngayesah Ab. Hamid

The Impact of Live - streaming E-commerce on Consumer Behaviour in China

Marketing

Live streaming e-commerce is experiencing a remarkable rise. With the growing digital penetration and the burgeoning popularity of digital platforms a...

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This paper addresses a highly pertinent and rapidly evolving area of digital commerce: the impact of live-streaming e-commerce on consumer behaviour,...

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Jiaqi Liu, Hamedi Mohd Adnan, Nur Izzati Binti Aziz

The Role of Digital Literacy in Mitigating the Effects of Social Media Usage on Academic Performance: A Study of TikTok Users in Higher Education Institutions in China

Education

Digital literacy improvement is considered supportive to optimize the use of social media platforms in a positive way. The influence of platforms such...

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This paper addresses a timely and significant topic concerning the interplay between digital literacy, social media usage (specifically TikTok), and a...

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Ling Yu, Wonjun Chung

Influence of Visual Communication Used in Designing Cultural Products on the Purchase Behavior of Consumers: A case of Chengde Mountain Resort Museum

Communication

Visual communication attributes significantly enhance the perceived values of products in the market economy. However, the effectiveness of the strate...

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This paper, "Influence of Visual Communication Used in Designing Cultural Products on the Purchase Behavior of Consumers: A case of Chengde Mountain R...

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