IKRAITH-EKONOMIKA
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IKRAITH-EKONOMIKA

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Economics
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IKRA-ITH EKONOMIKA

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Articles in this Journal

Implementasi Corporate Social Responsibility (CSR) terhadap Citra Perusahaan: Studi Systematic Literature Review pada Sektor Perbankan

Penelitian ini bertujuan untuk menganalisis pengaruh implementasi Corporate SocialResponsibility (CSR) terhadap citra perusahaan pada sektor perbankan melalui pendekatanSystematic Literature Review (SLR). Kajian dilakukan dengan mensintesis temuan em...

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Analisis Pengaruh Custumer Engagement di Tiktok dan Electronik Word Of Mouth (e-WOM) Terhadap Loyalitas Pelanggan pada Brand Momoyo

Penelitian ini menganalisis pengaruh Customer Engagement di TikTok dan Electronic Word of Mouth (e-WOM) terhadap loyalitas pelanggan pada brand Momoyo. Penelitian menggunakan pendekatan kuantitatif dengan metode asosiatif, melibatkan 75 responden ber...

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