Economic and Business Horizon

0.0 (0 ratings)

Economics

53 views

Articles in this Journal

Experiential Marketing, Value, and Service Quality: Impact on RedDoorz Customer Satisfaction

Customer satisfaction is a key indicator of business performance in the hospitality sector, often influenced by marketing strategies, perceived value, and the quality of service. This study aims to investigate the impact of experiential marketing, cu...

View Full Research

Analyzing Turnover Intention at PT Surya Karya Setiabudi: The Effects of Job Insecurity, Organizational Support, and Workload

This study aims to examine the influence of job insecurity, organizational support, and workload on turnover intention among employees at PT Surya Karya Setiabudi. The background of this research lies in the growing concern over high employee turnove...

View Full Research

The Influence of Organizational Culture and Work Environment on Employee Loyalty

Employees are one of the most important assets for a company; therefore, it is essential for companies to build employee loyalty. This is because employees with high levels of loyalty contribute significantly to the achievement of organizational goal...

View Full Research

Organizational Culture as a Driver of Employee Engagement: A Systematic Review

This study aims to explore the role of organizational culture as a driver of employee engagement through a systematic review of relevant literature. Inclusive and adaptive organizational cultures have been shown to have a positive impact on employee...

View Full Research

The Effect of Personalized Advertising on Attitude towards Advertising and Click- Through Rate

This study aims to analyse the effect of Personalized Advertising on Attitudes towards Advertising and Click-Through Rate, with Privacy Concerns as a mediating variable, focusing on AXIS card users in Semarang City. The research addresses the challen...

View Full Research

The Role of Digital Banking in Enhancing Financial Inclusion

Access to affordable and safe financial services is a key determinant of economic participation and growth. However, some part of the Indonesian population is still unbanked. The financial inclusion index in 2023 was only 75.02%. This gap in financia...

View Full Research

Measuring Fintech and Digital Banking Scalability to Enhance Financial Inclusion in Indonesia

This study explores the scalability of fintech and digital banking in Indonesia as a catalyst for financial inclusion, the context centers on Indonesia’s unique challenges, including its archipelagic geography, fragmented regulatory frameworks, and a...