Articles | Sciaria - Science Aria

A holistic approach to marketing growth of small and medium enterprises: development and application of the HMGI index

Marketing

The article explores a holistic approach to assessing marketing growth in small and medium-sized enterprises (SMEs). This approach is intended to repl...

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This article addresses a significant challenge in small and medium-sized enterprises (SMEs): the fragmented and often short-term focused assessment of...

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Oksana Onyshchenko

Beyond structure: integration of organization theory and organizational design for strategic flexibility

Management

In today's turbulent and digital transformation environment, traditional approaches to organizational design that focus on formal structures are incre...

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This article addresses a highly pertinent and critical challenge in contemporary management: achieving strategic flexibility in an increasingly turbul...

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Iryna Shavkun, Yana Dybchynska

System of modern business communication as a subject of research

Communication

The purpose of this study is a comprehensive analysis of business communication as an integrated system, identifying the key stages in the evolution o...

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This paper, "System of modern business communication as a subject of research," presents a highly relevant and ambitious undertaking to comprehensivel...

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Daria Mamotenko, Tetiana But

Analysis of ecological tourism in the European union: strategic guidelines for development

Environment

The purpose of the article is to identify the key factors that determine the dynamics of ecotourism development in the European Union and to define st...

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Nurfaizah Nurfaizah

Analisis Pola Aktivitas Belajar Mahasiswa pada Learning Management System Menggunakan Teknik Clustering

Education

The increasing use of Learning Management Systems (LMS) in higher education generates large amounts of student activity data that have the potential t...

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This study presents a timely and relevant exploration into understanding student learning activity patterns within Learning Management Systems (LMS) t...

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Putri Ramadani, Nur Aisyah Pandia, Salsabila Putri Hati Siregar, Sulindawaty Sulindawaty

Sistem Informasi Sederhana untuk Identifikasi Gen Penyebab Penyakit

Genetics

The development of bioinformatics has led to the availability of large amounts of genetic data through public databases such as NCBI Gene, OMIM, and E...

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Putri Maria Theresia Kehi, I Wayan Sudiarsa, Maria Oktaviani Suryati, Yosefina Dehadi, Maria Karlinda

Analisis Klasifikasi Keputusan Belanja Konsumen Pada Toko Online XX Menggunakan Algoritma Decision Tree

Marketing

This study aims to analyze consumer purchasing behavior on e-commerce platforms using the Decision Tree algorithm as an easily interpretable classific...

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Rio Irawan Munthe, Putri Nabila, Dermawan Wijaya Harahap, Ahmad Tamrin Sikumbang

Peran Media Digital dalam Menyatukan Pandangan Masyarakat dan Pemerintah untuk Mewujudkan Smart City Medan

Communication

Digital media is currently the main key to public communication to convey aspirations in government policies. Medan is also one of the major cities in...

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Grace Christine Sihombing, Tata Sutabri

Analisis Penerapan Cloud Computing Menggunakan Metode Komparatif sebagai Infrastruktur Pendukung Transformasi Digital Smart City

Policy, Administration

This study focuses on analyzing the application of cloud computing as a supporting infrastructure for digital transformation in the implementation of...

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This study offers a timely and relevant analysis of cloud computing implementation within a local government context, specifically at the Communicatio...

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This study, titled "Perilaku Pengguna dalam Memberikan Komentar Jahat di Media Sosial: Studi pada Pengguna Tiktok dan Instagram," offers a timely and...