Dzakiyah Nur Anisa Santoso, Astri Carine, Ardheta Bintang Rahmadena, Muhammad Alfirdaus

Penggunaan Kata Baku dan Tidak Baku di Beberapa Tempat di Pamekasan

Introduction

Penggunaan kata baku dan tidak baku di beberapa tempat di pamekasan. Studi kualitatif ini mengulas penggunaan kata baku & tidak baku di media visual Pamekasan. Menjelajahi kesenjangan antara PUEBI/KBBI & praktik masyarakat serta dampaknya pada standar bahasa Indonesia.

Abstract

This study aims to thoroughly examine the phenomenon of the use of standard and non-standard words found in various types of written texts in public spaces, particularly in promotional media and visual information. The method employed is qualitative descriptive with a content analysis approach. Data were obtained through direct observation of visual elements in public spaces and analyzed with the support of literature from previous studies, including social media posts that reflect the everyday language habits of the community. The study focuses on various visual media such as banners and business signboards that display language use. The results indicate a significant gap between the language rules stipulated in the General Guidelines for Indonesian Spelling (PUEBI) and the Big Indonesian Dictionary (KBBI) and the language practices developed in society. Several factors influencing the use of non-standard words include the community's habitual use of certain forms, the inheritance of habits from previous generations, and the influence of foreign languages and local dialects. The consequences of this phenomenon may include misunderstandings in communication and challenges in maintaining the standard and purity of Indonesian as the national language.  

Review

This study, "Penggunaan Kata Baku dan Tidak Baku di Beberapa Tempat di Pamekasan," presents a timely and relevant investigation into the discrepancies between standard and non-standard Indonesian language use in public written texts. The abstract clearly articulates the research objective: to meticulously examine this phenomenon across various visual media in public spaces within Pamekasan. Utilizing a qualitative descriptive method combined with a content analysis approach, the study effectively lays out its intent to provide a nuanced understanding of language practices, making its scope and aims commendably clear and accessible to the reader. The methodological design appears robust, leveraging direct observation of visual elements in public spaces, a critical component for this type of sociolinguistic inquiry. Supplementing this with a review of existing literature and the inclusion of social media posts to reflect community language habits further strengthens the data triangulation. The specific focus on concrete visual media, such as banners and business signboards, provides tangible evidence for the linguistic variations under scrutiny. The study's findings, indicating a "significant gap" between prescriptive language rules (PUEBI, KBBI) and actual societal practice, are particularly insightful. The identification of influencing factors—including habitual use, generational inheritance, and the impact of foreign languages and local dialects—offers a comprehensive view of the complex dynamics shaping language evolution in the specified region. While the abstract provides a strong overview, a few points could be further refined in the full paper. Initially, the abstract refers to "various types of written texts" but subsequently narrows its focus to "promotional media and visual information," specifically "banners and business signboards." A more precise initial delineation of the textual scope would enhance clarity. Additionally, while the qualitative approach is appropriate, incorporating a brief discussion on the *prevalence* or *frequency* of observed non-standard usage, even without statistical quantification, could further emphasize the "significant gap" identified. Finally, elaborating on the direct implications of these findings for language policy formulation or educational interventions, beyond merely noting "misunderstandings" and "challenges," would considerably augment the study's practical contributions.

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