Indry Chairina, I Nyoman Yoga Sumadewa, Ashar Bnyu Lazuardi

Designing a Business Profile Video to Increase Interest in Cooperation at the Forest Smoothie Company

Introduction

Designing a business profile video to increase interest in cooperation at the forest smoothie company. Design a business profile video for Forest Smoothie to boost B2B cooperation. Learn how a well-crafted video can increase interest and brand awareness among potential partners.

Abstract

Forest Smoothie faces challenges in increasing interest in cooperation with potential business partners. This research aims to design a Business Profile Video that can attract attention and increase cooperation interest in a Business-to-Business (B2B) context. The method used in this research is the pipeline method, which includes pre-production, production, and post-production stages. In the pre-production stage, needs analysis and video concept planning were conducted. The production stage involved shooting and audio recording, while the post-production stage included video editing and adding graphic elements. The results showed that the designed Business Profile Video was effective in conveying the company's message, increasing brand awareness, and attracting cooperation interest from potential business partners. Evaluation was conducted through a questionnaire that showed positive responses from respondents regarding message clarity, visual appeal, and increased interest in cooperating with Forest Smoothie.

Review

This paper addresses a highly relevant practical challenge faced by companies like Forest Smoothie: enhancing Business-to-Business (B2B) cooperation interest. The decision to design a Business Profile Video as a strategic tool to achieve this goal is a pertinent one in today's visually-driven marketing landscape, where digital content plays a crucial role in communication and engagement. The abstract clearly outlines the research's objective and the systematic "pipeline method" employed, encompassing pre-production, production, and post-production stages. The reported outcomes, indicating effectiveness in conveying messages, increasing brand awareness, and attracting cooperation interest, suggest a positive impact for the company. While the "pipeline method" provides a structural framework for video creation, the abstract could benefit from greater detail regarding the *research* aspects within these stages. For instance, the "needs analysis" and "video concept planning" in pre-production are crucial, but the abstract does not specify the methodologies used to inform these decisions, such as market research, competitor analysis, or stakeholder interviews, which would lend more academic rigor to the design process. Similarly, the evaluation through a questionnaire reports "positive responses," yet lacks specifics on the respondent pool (e.g., number, roles, prior relationship with Forest Smoothie), the structure of the questionnaire, or the metrics used to quantify the reported increase in interest. Providing these details would significantly strengthen the claims of effectiveness and allow for better replication or generalization. Despite these points, the work holds potential significance for businesses, particularly SMEs, seeking practical, multimedia-driven solutions to B2B engagement challenges. Should the full paper elaborate on the methodological details, particularly the specifics of the needs analysis and the quantitative or qualitative findings of the evaluation, it could serve as a valuable case study in applied marketing communications. Future research stemming from this work could explore the long-term impact on actual cooperation conversion rates, conduct comparative studies with other B2B marketing initiatives, or analyze the scalability of such a video design process across different industry contexts. This research offers a good starting point for understanding the application of digital media in B2B marketing strategies.

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