International Journal of Economic, Finance and Business Statistics

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IJEFBS: International Journal of Economic, Finance and Business Statistics

International Journal of Economic, Finance and Business Statistics Cover

Articles in this Journal

A Study on Comparative Analysis Regarding Gen-Z’s Perception Over Domino’s Pizza and Pizza Hut in Ahmedabad City

This study investigates Generation Z's perceptions of Domino’s and Pizza Hut in Ahmedabad, focusing on factors such as food quality, pricing, and brand reputation. Utilizing a quantitative approach, the research tests eight hypotheses related to the...

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Evaluating the Effect of Microcredit on Rural Livelihoods: A Case Study of Farming Households in Southwest Nigeria

Access to credit is an important thing in improving the livelihoods of rural families in developing international locations, enabling them to triumph over monetary barriers and spend money on productive activities. This observation evaluates the impa...

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Mascot Design of Zara and Vano as a Marketing Strategy for Zabava Labs

The development of online games is in line with advances in computer and network technology, including Web3 which includes the use of Blockchain, smart contracts and decentralization. One company operating in this field is Zabava Labs, located in Sin...

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Designing a Business Profile Video to Increase Interest in Cooperation at the Forest Smoothie Company

Forest Smoothie faces challenges in increasing interest in cooperation with potential business partners. This research aims to design a Business Profile Video that can attract attention and increase cooperation interest in a Business-to-Business (B2B...

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Accelerating Promotional Media on Social Media for Brand Awareness Forest Smoothie

With high deforestation rates, reforestation is important to restore the ecosystem. Forest Smoothie, an international beverage company with the concept of "buying a smoothie equals planting a tree", faced the problem of lack of brand awareness on Ins...